Brand page · Clothing · United Kingdom
Fire Label traffic, ads & competitors 78k visits a month, 2 active Meta ads, Gravity score 567.
Fire Label — Fire Label is a UK-based wholesale supplier of plain clothing including t-shirts, hoodies, sweatshirts, headwear, bags and activewear. In September 2026 firelabel.co.uk drew an estimated 78k visits, up 51% on the month before. It ranks #666 of 19,668 Clothing brands in the United Kingdom and holds a 4.5 Trustpilot rating over 21 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1008 peers: Clothing brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Fire Label is a UK-based wholesale supplier of plain clothing including t-shirts, hoodies, sweatshirts, headwear, bags and activewear.
01 · Traffic
Fire Label website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fire Label drew an estimated 78k visits in September 2026, up 51% on the month before and up 50% over three months.
- Worldwide#116,038of 4.5m sites · Top 5%
- In United Kingdom#6,044of 192k sites · Top 5%
- Clothing, worldwide#11,183of 459,295 brands · Top 5%
- Clothing, United Kingdom#666of 19,668 brands · Top 5%
78k
estimated visits in September
1 mo ▲ +51.2%4 mo ▲ +50.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Fire Label reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fire Label holds 4.5 out of 5 on Trustpilot over 21 reviews, 2 of them in the last twelve months: 90% of customers give five stars and 10% one star. That volume places Fire Label in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Fire Label best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Fire Label sells on Shopify, 99% of its catalogue in stock. The best seller is Gildan Heavy Cotton™ T-Shirt, at £3.19–£6.49, followed by Gildan SoftStyle® Adult T-Shirt and Fruit of the Loom Original T-Shirt.
#1Gildan Heavy Cotton™ T-ShirtFire Label£3.19–£6.49In stock
#2Gildan SoftStyle® Adult T-ShirtFire Label£3.03–£5.87In stock
#3Fruit of the Loom Original T-ShirtFire Label£2.50–£4.41In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Fire Label in its comparison group.
- Average rating
- 4.69 / 5
- Rated products
- 2% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$39.28
- Currency
- GBP
04 · Ads
Fire Label ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fire Label runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Fire Label MerchandisingFire Label Merchandising17 Nov 2025image
Anthem Ladies Organic Full Zip HoodieFire Label Merchandising17 Nov 2025image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Fire Label Merchandising Ltdverified
Text ad21 Oct 2026Fire Label Merchandising Ltdverified
Text ad21 Oct 2026Fire Label Merchandising Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Fire Label influencers
The creators who tag @firelabelmerch on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Fire Label competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fire Label among Clothing brands in the United Kingdom. The closest is printnasium.co.uk, then Wholesale Shopping, Red Oak Corporate Wear, NE Workwear, Branded Merch Ltd, Prewornwholesale.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| printnasium.co.ukprintnasium.co.uk | |||||||
| Wholesale Shoppingwholesaleshopping.co.uk | |||||||
| Red Oak Corporate Wearcorporatewearltd.co.uk | |||||||
| NE Workwearneworkwear.com | |||||||
| Branded Merch Ltdbrandedltd.co | |||||||
| Prewornwholesaleprewornwholesale.com |
07 · Company
Who is behind Fire Label?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fire Label is a company based in Pershore, United Kingdom, founded in 2009 according to LinkedIn, on a domain registered in May 2008. It employs about 4 people.
- Entity country
- 🇬🇧 United Kingdom · Pershore
- Founded
- 2009, per LinkedIn
- Domain registered
- 19 May 2008
- Status
- Operating
- Employees
- 4 on LinkedIn · 11-50
- Own store
- firelabel.co.uk · Shopify · GBP
- Catalogue
- 379 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fire Label
What people ask Google about Fire Label.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fire Label a legit company?
According to Gravity by Benchr, Fire Label is a brand based in Pershore, United Kingdom: its website has existed since May 2008, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 2,306 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Fire Label reviews
Customers rate Fire Label 4.5 out of 5 on Trustpilot over 21 reviews, 2 of them in the last twelve months: 90% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Fire Label known for?
Fire Label is a UK-based wholesale supplier of plain clothing including t-shirts, hoodies, sweatshirts, headwear, bags and activewear. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 18% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Fire Label prices: how much is it?
Fire Label's best seller, Gildan Heavy Cotton™ T-Shirt, sells from £3.19 to £6.49 on firelabel.co.uk. 99% of the catalogue is in stock. Gravity does not track prices daily: check firelabel.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Fire Label discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Fire Label advertises on Facebook and Instagram and on Google, where its offers often run. Check firelabel.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Fire Label?
Fire Label sells on its own website, firelabel.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Fire Label?
Gravity by Benchr records a company based in Pershore, United Kingdom, founded in 2009 according to LinkedIn, on a domain registered in 2008, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Fire Label growing?
Yes. Gravity by Benchr estimates about 78,000 visits to firelabel.co.uk in September 2026, up 51% in a month and up 50% over three months. Fire Label ranks #666 of 19,668 Clothing brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Fire Label use?
Gravity by Benchr identifies firelabel.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Fire Label spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Fire Label on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in the United Kingdom?
Among Clothing brands in the United Kingdom in the Gravity by Benchr index, Fire Label ranks #666 of 19,668 by estimated traffic. Its closest competitors on the same market are printnasium.co.uk, Wholesale Shopping, Red Oak Corporate Wear, NE Workwear and Branded Merch Ltd. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fire Label.