1. Gravity
  2. Rankings
  3. Health & Beauty
  4. Personal Care
  5. firmoo.com.br

Brand page · Personal Care

firmoo.com.br Top 5% worldwide Top 5% in Personal Care
firmoo.com.br·Since 2014

firmoo.com.br: 100k visits a month, 99 active Meta ads.

firmoo.com.br — Firmoo.com.br is an online eyewear store that sells prescription glasses, sunglasses, reading glasses, and blue filter glasses for women, men, and children. In September 2026 firmoo.com.br drew an estimated 100k visits, down 6% on the month before. It ranks #88 of 727 Personal Care brands and holds a 4.4 Trustpilot rating over 100 reviews.

firmoo.com.br@firmoo_brazil 301kFacebookTrustpilot 4.4Meta Ad Library 99

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026

Estimated traffic
100k
−6% vs. August 2026
Instagram followers
301k
1,877 posts · @firmoo_brazil
Trustpilot
4.4
100 reviews · 36 in 12 months
Meta ads
99
active · on Google since 2024
Products
—
Data not available
Rank in Brazil
#88
of 727 in Personal Care
LinkedIn
—
Data not available
Earned media value
€10.9k
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

Firmoo.com.br is an online eyewear store that sells prescription glasses, sunglasses, reading glasses, and blue filter glasses for women, men, and children.

01 · Traffic

How much traffic firmoo.com.br gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

firmoo.com.br drew an estimated 100k visits in September 2026, down 6% on the month before and up 22% over three months.

  • Worldwide#93,405of 4.5m sites · Top 5%
  • In Brazil#3,546of 185k sites · Top 5%
  • Personal Care, worldwide#4,612of 215,119 brands · Top 5%
  • Personal Care, Brazil#88of 727 brands · Top 20%
Monthly visitssource Sept 2026

100k

estimated visits in September

1 mo ▼ −6.1%4 mo ▲ +22.3%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about firmoo.com.br.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

firmoo.com.br holds 4.4 out of 5 on Trustpilot over 100 reviews, 36 of them in the last twelve months: 81% of customers give five stars and 9% one star. That volume places firmoo.com.br in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.

Trustpilotclaimed page · read 21 Oct 2026
4.4TrustScore · 100 reviews · 36 in 12 months
Top 30% review volumeTop 30% rating quality
5 ★81%
4 ★4%
3 ★4%
2 ★2%
1 ★9%

Glasses Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What firmoo.com.br sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read firmoo.com.br's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care71%
Clothing Accessories23%
Health & Beauty0%

The dominant category places firmoo.com.br in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about firmoo.com.br.

The creators who tag @firmoo_brazil on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @firmoo_brazil on Instagram, led by Mel 🍯🫶🏾✨ (12.1k followers, 1.6% engagement).

Influencersaccounts tagging @firmoo_brazil · Instagram
AccountProfileFollowersEngagementTagsRelationship
MMel 🍯🫶🏾✨@_afromel · 🇧🇷 BRBeauty cosmetics skincare Creator12.1k1.6%3Tagged @firmoo_brazil
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who firmoo.com.br competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for firmoo.com.br among Personal Care brands. The closest is Bailey Nelson, then Ótica online Isabela Dias, MASUNAGA since 1905[増永眼鏡]公式ブランドサイト, Eyeshouse, Acessório Style, Nooz Optics.

CompetitorsPersonal Care · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Bailey Nelsonbaileynelson.co.nz
Ótica online Isabela Diasoticaisabeladias.com.br
MASUNAGA since 1905[増永眼鏡]公式ブランドサイトmasunaga1905.com
Eyeshouseeyeshouseofficial.com
Acessório Styleacessoriostyle.com.br
Nooz Opticsnooz-optics.com
Competitors Gravity finds for firmoo.com.br. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare firmoo.com.br with Bailey Nelson

07 · Company

The company behind firmoo.com.br.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

firmoo.com.br is an e-commerce brand, on a domain registered in May 2014.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
Data not available
Domain registered
7 May 2014
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
firmoo.com.br
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about firmoo.com.br

What people ask Google about firmoo.com.br.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is firmoo.com.br legit or a scam?

According to Gravity by Benchr, firmoo.com.br is a brand: its website has existed since May 2014, its Trustpilot profile is claimed by the brand, it has 301,273 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What do customers say about firmoo.com.br?

Customers rate firmoo.com.br 4.4 out of 5 on Trustpilot over 100 reviews, 36 of them in the last twelve months: 81% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is firmoo.com.br?

Firmoo.com.br is an online eyewear store that sells prescription glasses, sunglasses, reading glasses, and blue filter glasses for women, men, and children. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.

firmoo.com.br promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: firmoo.com.br advertises on Facebook and Instagram and on Google, where its offers often run. Check firmoo.com.br for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who owns firmoo.com.br?

Gravity by Benchr records a company, whose domain was registered in 2014. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is firmoo.com.br doing well?

Yes. Gravity by Benchr estimates about 100,400 visits to firmoo.com.br in September 2026, down 6% in a month and up 22% over three months. firmoo.com.br ranks #88 of 727 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

How much does firmoo.com.br spend on Meta ads?

Gravity by Benchr does not publish a spend figure for firmoo.com.br on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands?

Among Personal Care brands in the Gravity by Benchr index, firmoo.com.br ranks #88 of 727 by estimated traffic. Its closest competitors on the same market are Bailey Nelson, Ótica online Isabela Dias, MASUNAGA since 1905[増永眼鏡]公式ブランドサイト, Eyeshouse and Acessório Style. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with firmoo.com.br.