Brand page · Personal Care
firmoo.es traffic, ads & competitors 247k visits a month, 943 active Meta ads.
firmoo.es — Firmoo is an online eyewear retailer that sells prescription and non-prescription glasses for men, women, and children, as well as sunglasses with various lens options. In September 2026 firmoo.es drew an estimated 247k visits, down 28% on the month before. It ranks #17 of 1,707 Personal Care brands and holds a 4.8 Trustpilot rating over 1,978 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Firmoo is an online eyewear retailer that sells prescription and non-prescription glasses for men, women, and children, as well as sunglasses with various lens options.
01 · Traffic
firmoo.es website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
firmoo.es drew an estimated 247k visits in September 2026, down 28% on the month before and down 6% over three months.
- Worldwide#43,901of 4.5m sites · Top 1%
- In Spain#885of 115k sites · Top 1%
- Personal Care, worldwide#1,938of 215,119 brands · Top 1%
- Personal Care, Spain#17of 1,707 brands · Top 1%
247k
estimated visits in September
1 mo ▼ −28.2%4 mo ▼ −6.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
firmoo.es reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
firmoo.es holds 4.8 out of 5 on Trustpilot over 1,978 reviews, 415 of them in the last twelve months: 91% of customers give five stars and 2% one star. That volume places firmoo.es in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%.
Glasses Store Sunglasses Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
firmoo.es best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read firmoo.es's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places firmoo.es in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
firmoo.es ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
firmoo.es runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
You don't wear glasses. You wear who you are.Firmoo Online Optical Store12 Oct 2026video
You don't wear glasses. You wear who you are.Firmoo Online Optical Store12 Oct 2026video
You don't wear glasses. You wear who you are.Firmoo Online Optical Store12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026江苏兴洋光学科技有限公司verified
Text ad21 Oct 2026江苏兴洋光学科技有限公司verified
Text ad21 Oct 2026江苏兴洋光学科技有限公司verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
firmoo.es influencers
The creators who tag @firmoo_optical on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @firmoo_optical on Instagram, led by RAVEN (12k followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRAVEN@weiwennc · 🇨🇳 CN | Music concerts dance Creator | 12k | 1.0% | 6 | Tagged @firmoo_optical |
06 · Competitors according to Gravity
firmoo.es competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for firmoo.es among Personal Care brands. The closest is Yesglasses, then goggles4u.com, GlassesUSA, go-optic.com, selectspecs.com, Muukal.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Yesglassesyesglasses.com | |||||||
| goggles4u.comgoggles4u.com | |||||||
| GlassesUSAglassesusa.com | |||||||
| go-optic.comgo-optic.com | |||||||
| selectspecs.comselectspecs.com | |||||||
| Muukalmuukal.com |
07 · Company
Who is behind firmoo.es?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
firmoo.es is an e-commerce brand.
- Own store
- firmoo.es
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about firmoo.es
What people ask Google about firmoo.es.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is firmoo.es a legit company?
According to Gravity by Benchr, firmoo.es is a brand: its Trustpilot profile is claimed by the brand, it has 501,871 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
firmoo.es reviews
Customers rate firmoo.es 4.8 out of 5 on Trustpilot over 1,978 reviews, 415 of them in the last twelve months: 91% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does firmoo.es sell?
Firmoo is an online eyewear retailer that sells prescription and non-prescription glasses for men, women, and children, as well as sunglasses with various lens options. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
firmoo.es promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: firmoo.es advertises on Facebook and Instagram and on Google, where its offers often run. Check firmoo.es for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is firmoo.es doing well?
Not at the moment. Gravity by Benchr estimates about 247,200 visits to firmoo.es in September 2026, down 28% in a month and down 6% over three months. firmoo.es ranks #17 of 1,707 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is firmoo.es' ad budget?
Gravity by Benchr does not publish a spend figure for firmoo.es on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, firmoo.es ranks #17 of 1,707 by estimated traffic. Its closest competitors on the same market are Yesglasses, goggles4u.com, GlassesUSA, go-optic.com and selectspecs.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with firmoo.es.