Brand page · Personal Care
firmoo.ie: 45.6k visits a month, 882 active Meta ads.
firmoo.ie — Firmoo Ireland is an online shop that sells affordable glasses including prescription glasses and sunglasses. In September 2026 firmoo.ie drew an estimated 45.6k visits, down 31% on the month before. It ranks #25 of 595 Personal Care brands and holds a 4.7 Trustpilot rating over 866 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Firmoo Ireland is an online shop that sells affordable glasses including prescription glasses and sunglasses.
01 · Traffic
How much traffic firmoo.ie gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
firmoo.ie drew an estimated 45.6k visits in September 2026, down 31% on the month before and down 34% over three months.
- Worldwide#183,805of 4.5m sites · Top 5%
- In Ireland#493of 14.2k sites · Top 5%
- Personal Care, worldwide#9,349of 215,119 brands · Top 5%
- Personal Care, Ireland#25of 595 brands · Top 5%
45.6k
estimated visits in September
1 mo ▼ −31.3%4 mo ▼ −33.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about firmoo.ie.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
firmoo.ie holds 4.7 out of 5 on Trustpilot over 866 reviews, 478 of them in the last twelve months: 88% of customers give five stars and 2% one star. That volume places firmoo.ie in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Sunglasses Store Glasses Store Fashion Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What firmoo.ie sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read firmoo.ie's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places firmoo.ie in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What firmoo.ie is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
firmoo.ie runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since February 2025 (image, text, video).
👓 Upgrade from just £31.Firmoo UK12 Oct 2026image
Trusted by 5 Million+Firmoo UK12 Oct 2026video
Firmoo Black Prescription Glasses TR Frame G5022Firmoo UK12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026江苏兴洋光学科技有限公司verified
Text ad19 Oct 2026江苏兴洋光学科技有限公司verified
Text ad19 Oct 2026江苏兴洋光学科技有限公司verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about firmoo.ie.
The creators who tag @firmoo_uk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @firmoo_uk on Instagram, led by ✨ Abi 🍒 (70.6k followers, 2.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ✨✨ Abi 🍒@ohabioh · 🇬🇧 GB | Photography visual arts Creator | 70.6k | 2.1% | 5 | Tagged @firmoo_uk |
06 · Competitors according to Gravity
Who firmoo.ie competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for firmoo.ie among Personal Care brands. The closest is Optimania, then GO Eyewear, Mollucas Eyewear, beoptic.com, Torga Optical, Beleza Ruiva.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Optimaniaoptimania.pe | |||||||
| GO Eyeweargoeyewear.com.br | |||||||
| Mollucas Eyewearmollucas.id | |||||||
| beoptic.combeoptic.com | |||||||
| Torga Opticaltorgaoptical.co.za | |||||||
| Beleza Ruivabelezaruiva.com.br |
07 · Company
The company behind firmoo.ie.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
firmoo.ie is an e-commerce brand.
- Legal name
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- Registration no.
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- VAT
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- Founded
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- President
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- Employees
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- Funding stage
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- Total raised
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- Investors
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- VC-backed
- Data not available
- Own store
- firmoo.ie
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about firmoo.ie
What people ask Google about firmoo.ie.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is firmoo.ie a legit company?
According to Gravity by Benchr, firmoo.ie is a brand: its Trustpilot profile is claimed by the brand, it has 113,513 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
firmoo.ie reviews: is it worth it?
Customers rate firmoo.ie 4.7 out of 5 on Trustpilot over 866 reviews, 478 of them in the last twelve months: 88% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is firmoo.ie known for?
Firmoo Ireland is an online shop that sells affordable glasses including prescription glasses and sunglasses. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does firmoo.ie have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: firmoo.ie advertises on Facebook and Instagram and on Google, where its offers often run. Check firmoo.ie for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is firmoo.ie doing well?
Not at the moment. Gravity by Benchr estimates about 45,600 visits to firmoo.ie in September 2026, down 31% in a month and down 34% over three months. firmoo.ie ranks #25 of 595 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is firmoo.ie's ad budget?
Gravity by Benchr does not publish a spend figure for firmoo.ie on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, firmoo.ie ranks #25 of 595 by estimated traffic. Its closest competitors on the same market are Optimania, GO Eyewear, Mollucas Eyewear, beoptic.com and Torga Optical. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with firmoo.ie.