Brand page · Personal Care
firmoo.it traffic, ads & competitors 415k visits a month, 456 active Meta ads.
firmoo.it — Firmoo Italia is an online shop that sells prescription eyeglasses and sunglasses. In September 2026 firmoo.it drew an estimated 415k visits, down 25% on the month before. It ranks #5 of 2,288 Personal Care brands and holds a 4.9 Trustpilot rating over 5,199 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Firmoo Italia is an online shop that sells prescription eyeglasses and sunglasses.
01 · Traffic
firmoo.it website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
firmoo.it drew an estimated 415k visits in September 2026, down 25% on the month before and down 11% over three months.
- Worldwide#28,890of 4.5m sites · Top 1%
- In Italy#762of 138k sites · Top 1%
- Personal Care, worldwide#1,170of 215,119 brands · Top 1%
- Personal Care, Italy#5of 2,288 brands · Top 1%
415k
estimated visits in September
1 mo ▼ −24.8%4 mo ▼ −10.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
firmoo.it reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
firmoo.it holds 4.9 out of 5 on Trustpilot over 5,199 reviews, 4,751 of them in the last twelve months: 91% of customers give five stars and 1% one star. That volume places firmoo.it in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 1%.
Sunglasses Store Glasses Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
firmoo.it best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read firmoo.it's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places firmoo.it in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
firmoo.it ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
firmoo.it runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since January 2024 (image, text, video).
Occhiali economici, acquistali online!Firmoo_Italia6 Oct 2026image
Firmoo_ItaliaFirmoo_Italia4 Oct 2026image
Occhiali da 5€ 🔥🔥🔥Firmoo_Italia3 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026江苏兴洋光学科技有限公司verified
Text ad19 Oct 2026江苏兴洋光学科技有限公司verified
Text ad19 Oct 2026江苏兴洋光学科技有限公司verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
firmoo.it influencers
The creators who tag @firmoo_it on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @firmoo_it on Instagram, led by Federica Addolorato (42.2k followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFederica Addolorato@federicafederica91_ · 🇮🇹 IT | Food cooking nutrition Creator | 42.2k | 1.1% | 3 | Tagged @firmoo_it |
06 · Competitors according to Gravity
firmoo.it competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for firmoo.it among Personal Care brands. The closest is Yesglasses, then Eyeglasses.com, glasses.com, Muukal, blacksheep.io, Eyebuydirect.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Yesglassesyesglasses.com | |||||||
| Eyeglasses.comeyeglasses.com | |||||||
| glasses.comglasses.com | |||||||
| Muukalmuukal.com | |||||||
| blacksheep.ioblacksheep.io | |||||||
| Eyebuydirecteyebuydirect.ca |
07 · Company
Who is behind firmoo.it?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
firmoo.it is an e-commerce brand.
- Own store
- firmoo.it
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about firmoo.it
What people ask Google about firmoo.it.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is firmoo.it a legit company?
According to Gravity by Benchr, firmoo.it is a brand: its Trustpilot profile is claimed by the brand, it has 177,865 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
firmoo.it reviews
Customers rate firmoo.it 4.9 out of 5 on Trustpilot over 5,199 reviews, 4,751 of them in the last twelve months: 91% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is firmoo.it?
Firmoo Italia is an online shop that sells prescription eyeglasses and sunglasses. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a firmoo.it discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: firmoo.it advertises on Facebook and Instagram and on Google, where its offers often run. Check firmoo.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is firmoo.it doing well?
Not at the moment. Gravity by Benchr estimates about 414,800 visits to firmoo.it in September 2026, down 25% in a month and down 11% over three months. firmoo.it ranks #5 of 2,288 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does firmoo.it spend on Meta ads?
Gravity by Benchr does not publish a spend figure for firmoo.it on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, firmoo.it ranks #5 of 2,288 by estimated traffic. Its closest competitors on the same market are Yesglasses, Eyeglasses.com, glasses.com, Muukal and blacksheep.io. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with firmoo.it.