Brand page · Personal Care
Firmoo.se: 93k visits a month, 190 active Meta ads.
Firmoo.se — Firmoo.se is an online store that sells high-quality and affordable prescription glasses and sunglasses for women, men, and children. In September 2026 firmoo.se drew an estimated 93k visits, up 61% on the month before. It ranks #25 of 830 Personal Care brands.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Firmoo.se is an online store that sells high-quality and affordable prescription glasses and sunglasses for women, men, and children.
01 · Traffic
How much traffic Firmoo.se gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Firmoo.se drew an estimated 93k visits in September 2026, up 61% on the month before and up 82% over three months.
- Worldwide#99,700of 4.5m sites · Top 5%
- In Sweden#753of 27.3k sites · Top 5%
- Personal Care, worldwide#4,927of 215,119 brands · Top 5%
- Personal Care, Sweden#25of 830 brands · Top 5%
93k
estimated visits in September
1 mo ▲ +60.9%4 mo ▲ +82.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Firmoo.se.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Firmoo.se holds 3.9 out of 5 on Trustpilot over 6 reviews, 5 of them in the last twelve months: 67% of customers give five stars and 33% one star.
Sunglasses Store Glasses Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Firmoo.se sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Firmoo.se's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Firmoo.se in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Firmoo.se is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Firmoo.se runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2024 (image, text, video).
✔ Trendiga bågar från 229 krFirmoo SE7 Oct 2026image
Dina glasögon är ditt smycke. ✨Firmoo SE7 Oct 2026video
Firmoo SEFirmoo SE6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026江苏兴洋光学科技有限公司verified
Text ad21 Oct 2026江苏兴洋光学科技有限公司verified
Text ad21 Oct 2026江苏兴洋光学科技有限公司verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Firmoo.se.
The creators who tag @firmoo.se on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @firmoo.se on Instagram, led by Iℓi Vaℓentinova🧿 (14.9k followers, 3.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| IIℓi Vaℓentinova🧿@ilivalentinova · 🇪🇸 ES | Beauty cosmetics skincare Creator | 14.9k | 3.9% | 1 | Tagged @firmoo.se |
06 · Competitors according to Gravity
Who Firmoo.se competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Firmoo.se among Personal Care brands. The closest is Ben & Frank, then Puyi Optical, CULTURA, Direct Optic & Audition, Dresden Vision, ELKLOOK.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Ben & Frankbenandfrank.co | |||||||
| Puyi Opticalpuyi.com | |||||||
| CULTURAcultura-eyewear.com | |||||||
| Direct Optic & Auditiondirect-optic.fr | |||||||
| Dresden Visiondresden.vision | |||||||
| ELKLOOKelklook.com |
07 · Company
The company behind Firmoo.se.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Firmoo.se is an e-commerce brand.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
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- Domain registered
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- Share capital
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- Status
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- President
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- Activity code
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- Employees
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- Funding stage
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- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- firmoo.se
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Firmoo.se
What people ask Google about Firmoo.se.
6 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Firmoo.se a legit company?
According to Gravity by Benchr, Firmoo.se is a brand: its Trustpilot profile is claimed by the brand, it has 4,976 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does Firmoo.se sell?
Firmoo.se is an online store that sells high-quality and affordable prescription glasses and sunglasses for women, men, and children. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does Firmoo.se have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Firmoo.se advertises on Facebook and Instagram and on Google, where its offers often run. Check firmoo.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is Firmoo.se doing well?
Yes. Gravity by Benchr estimates about 93,000 visits to firmoo.se in September 2026, up 61% in a month and up 82% over three months. Firmoo.se ranks #25 of 830 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Firmoo.se's ad budget?
Gravity by Benchr does not publish a spend figure for Firmoo.se on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, Firmoo.se ranks #25 of 830 by estimated traffic. Its closest competitors on the same market are Ben & Frank, Puyi Optical, CULTURA, Direct Optic & Audition and Dresden Vision. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Firmoo.se.