Brand page · Personal Care · France
FIRN: 32.3k visits a month, 296 active Meta ads, Gravity score 713.
FIRN — FIRN is a biotechnology skincare brand that develops revolutionary skincare formulas infused with STM30 Complex developed by stem cell pioneer Dr. Fred Zülli. In September 2026 firn.com drew an estimated 32.3k visits, up 35% on the month before. It ranks #211 of 3,383 Personal Care brands in France and holds a 4.7 Trustpilot rating over 156 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 166 peers: Personal Care brands in France with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
FIRN is a biotechnology skincare brand that develops revolutionary skincare formulas infused with STM30 Complex developed by stem cell pioneer Dr. Fred Zülli.
01 · Traffic
How much traffic FIRN gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
FIRN drew an estimated 32.3k visits in September 2026, up 35% on the month before and up 56% over three months.
- Worldwide#246,942of 4.5m sites · Top 10%
- In France#8,385of 166k sites · Top 10%
- Personal Care, worldwide#12,580of 215,119 brands · Top 10%
- Personal Care, France#211of 3,383 brands · Top 10%
32.3k
estimated visits in September
1 mo ▲ +35.3%4 mo ▲ +56.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about FIRN.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
FIRN holds 4.7 out of 5 on Trustpilot over 156 reviews, 156 of them in the last twelve months: 94% of customers give five stars and 3% one star. That volume places FIRN in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Cosmetic Products Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What FIRN sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
FIRN sells on Shopify, 88% of its catalogue in stock. The best seller is CRÈME RÉGÉNÉRANTE MULTI-CORRECTIVE, at €49.00, followed by LAIT BONNE MINE UNIFIANT - NOISETTE and LAIT BONNE MINE UNIFIANT - LATTE.
#1CRÈME RÉGÉNÉRANTE MULTI-CORRECTIVEFIRN€49.00In stock
#2LAIT BONNE MINE UNIFIANT - NOISETTEFIRN€39.50In stock
#3LAIT BONNE MINE UNIFIANT - LATTEFIRN€39.50In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places FIRN in its comparison group.
- Average rating
- 4.61 / 5
- Rated products
- 92% of the catalogue
- In stock
- 88%
- Upper price quartile
- US$66.08
- Currency
- EUR
04 · Ads
What FIRN is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
FIRN runs Meta ads on Facebook, Instagram, Messenger, and has advertised on Google since September 2025 (image, text, video).
PrécommandeFIRN Biotechnology7 Oct 2026image
ROUTINE DOUBLE NETTOYAGEFIRN Biotechnology6 Oct 2026video
PrécommandeFIRN Biotechnology6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026FIRNverified
Text ad16 Oct 2026FIRNverified
Text ad16 Oct 2026FIRNverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about FIRN.
The creators who tag @firn.biotechnology on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @firn.biotechnology on Instagram, led by Philippine Darblay (134k followers, 3.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPhilippine Darblay@philoudarblay · 🇫🇷 FR | Food cooking nutrition Creator | 134k | 3.3% | 2 | Tagged @firn.biotechnology |
06 · Competitors according to Gravity
Who FIRN competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for FIRN among Personal Care brands in France. The closest is Mella Nails, then Dermaceutic, marocMaroc, NUXE, Mascaraad, NELI.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mella Nailsmellanails.fr | |||||||
| Dermaceuticdermaceutic.com | |||||||
| marocMarocmarocmaroc.com | |||||||
| NUXEus.nuxe.com | |||||||
| Mascaraadmascaraad.fr | |||||||
| NELInelipresson.com |
07 · Company
The company behind FIRN.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
FIRN is a company based in Paris, France, founded in 2025 according to LinkedIn, on a domain registered in April 1998. It employs about 18 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France · Paris
- Founded
- 2025, per LinkedIn
- Domain registered
- 18 Apr 1998
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 18 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- firn.com · Shopify · EUR
- Catalogue
- 43 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about FIRN
What people ask Google about FIRN.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is FIRN legit or a scam?
According to Gravity by Benchr, FIRN is a brand based in Paris, France: its website has existed since April 1998, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 18 people on LinkedIn, it has 60,351 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about FIRN?
Customers rate FIRN 4.7 out of 5 on Trustpilot over 156 reviews, 156 of them in the last twelve months: 94% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is FIRN known for?
FIRN is a biotechnology skincare brand that develops revolutionary skincare formulas infused with STM30 Complex developed by stem cell pioneer Dr. Fred Zülli. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 63% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does FIRN cost?
FIRN's best seller, CRÈME RÉGÉNÉRANTE MULTI-CORRECTIVE, sells €49.00 on firn.com. 88% of the catalogue is in stock. Gravity does not track prices daily: check firn.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
FIRN promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: FIRN advertises on Facebook and Instagram and on Google, where its offers often run. Check firn.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy FIRN?
FIRN sells on its own website, firn.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns FIRN?
Gravity by Benchr records a company based in Paris, France, founded in 2025 according to LinkedIn, on a domain registered in 1998, with 18 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is FIRN doing well?
Yes. Gravity by Benchr estimates about 32,300 visits to firn.com in September 2026, up 35% in a month and up 56% over three months. FIRN ranks #211 of 3,383 Personal Care brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does FIRN use?
Gravity by Benchr identifies firn.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is FIRN's ad budget?
Gravity by Benchr does not publish a spend figure for FIRN on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in France?
Among Personal Care brands in France in the Gravity by Benchr index, FIRN ranks #211 of 3,383 by estimated traffic. Its closest competitors on the same market are Mella Nails, Dermaceutic, marocMaroc, NUXE and Mascaraad. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with FIRN.