Brand page · Personal Care · United States
First Aid Beauty: 178K visits a month, 128 active Meta ads, Gravity score 491.
First Aid Beauty — First Aid Beauty is a skincare brand that specializes in products for sensitive skin, offering both daily essentials and treatments for skin concerns. In September 2026 firstaidbeauty.com drew an estimated 178K visits, down 15% on the month before. It ranks #465 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
First Aid Beauty is a skincare brand that specializes in products for sensitive skin, offering both daily essentials and treatments for skin concerns.
01 · Traffic
How much traffic First Aid Beauty gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
First Aid Beauty drew an estimated 178K visits in September 2026, down 15% on the month before and down 10% over three months.
- Worldwide#57,844of 4.5M sites · Top 5%
- In United States#19,025of 1.2M sites · Top 5%
- Personal Care, worldwide#2,689of 215,119 brands · Top 5%
- Personal Care, United States#465of 33,626 brands · Top 5%
178K
estimated visits in September
1 mo ▼ −14.9%4 mo ▼ −10.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about First Aid Beauty.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
First Aid Beauty holds 3.8 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 50% of customers give five stars and 50% one star.
Cosmetics Industry Health and Beauty Shop Skin Care Clinic Cosmetics Store Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What First Aid Beauty sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
First Aid Beauty sells on Shopify, 90% of its catalogue in stock. The best seller is Ultra Repair Cream Intense Hydration, at US$20.00–US$66.00, followed by KP Bump Eraser Body Scrub 10% AHA and Ultra Gentle Cream-to-Foam Face Cleanser with Colloidal Oatmeal + Glycerin.
#1Ultra Repair Cream Intense HydrationFirst Aid BeautyUS$20.00–US$66.00In stock
#2KP Bump Eraser Body Scrub 10% AHAFirst Aid BeautyUS$12.00–US$30.00In stock
#3Ultra Gentle Cream-to-Foam Face Cleanser with Colloidal Oatmeal + GlycerinFirst Aid BeautyUS$12.00–US$42.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places First Aid Beauty in its comparison group.
- Average rating
- 4.90 / 5
- Rated products
- 62% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$53.00
- Currency
- USD
04 · Ads
What First Aid Beauty is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
First Aid Beauty runs Meta ads on Facebook, Instagram, Threads, whatsapp, and has advertised on Google since January 2026 (image, text, video).
Brightening Value BundleFirst Aid Beauty7 Oct 2026image
Breakout Value BundleFirst Aid Beauty7 Oct 2026image
Problem-Solving ExfoliationFirst Aid Beauty7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026First Aid Beauty Limitedverified
Text ad20 Oct 2026First Aid Beauty Limitedverified
Text ad20 Oct 2026First Aid Beauty Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about First Aid Beauty.
The creators who tag @firstaidbeauty on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @firstaidbeauty on Instagram, led by 🪞Natural Skincare | 🪞Organic Cosmetics | 🪞Sustainable Beauty (16.7K followers, 1.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �🪞Natural Skincare | 🪞Organic Cosmetics | 🪞Sustainable Beauty@modesttouchskin · 🇺🇸 US | Beauty cosmetics skincare Creator | 16.7K | 1.4% | 9 | Tagged @firstaidbeauty |
06 · Competitors according to Gravity
Who First Aid Beauty competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for First Aid Beauty among Personal Care brands in United States. The closest is cerave.ca, then Vanicream, Savor Beauty, skinhealthandyou, COSRX, THE FORMULARX.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| cerave.cacerave.ca | |||||||
| Vanicreamvanicream.com | |||||||
| Savor Beautysavorbeauty.com | |||||||
| skinhealthandyouskinhealthandyou.com | |||||||
| COSRXcosrx.com | |||||||
| THE FORMULARXtheformularx.com |
07 · Company
The company behind First Aid Beauty.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
First Aid Beauty is a company based in Newton, United States, founded in 2009 according to LinkedIn, on a domain registered in January 2008. It employs about 109 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Newton
- Founded
- 2009, per LinkedIn
- Domain registered
- 29 Jan 2008
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 109 on LinkedIn
- Funding stage
- M and a · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- firstaidbeauty.com · Shopify · USD
- Catalogue
- 77 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about First Aid Beauty
What people ask Google about First Aid Beauty.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is First Aid Beauty a legit company?
According to Gravity by Benchr, First Aid Beauty is a brand based in Newton, United States: its website has existed since January 2008, it sells on a Shopify store, it employs 109 people on LinkedIn, it has 561,236 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is First Aid Beauty known for?
First Aid Beauty is a skincare brand that specializes in products for sensitive skin, offering both daily essentials and treatments for skin concerns. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 83% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
First Aid Beauty prices: how much is it?
First Aid Beauty's best seller, Ultra Repair Cream Intense Hydration, sells from US$20.00 to US$66.00 on firstaidbeauty.com. 90% of the catalogue is in stock. Gravity does not track prices daily: check firstaidbeauty.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a First Aid Beauty discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: First Aid Beauty advertises on Facebook and Instagram and on Google, where its offers often run. Check firstaidbeauty.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy First Aid Beauty?
First Aid Beauty sells on its own website, firstaidbeauty.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns First Aid Beauty?
Gravity by Benchr records a company based in Newton, United States, founded in 2009 according to LinkedIn, on a domain registered in 2008, with 109 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is First Aid Beauty doing well?
Not at the moment. Gravity by Benchr estimates about 177,600 visits to firstaidbeauty.com in September 2026, down 15% in a month and down 10% over three months. First Aid Beauty ranks #465 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does First Aid Beauty use?
Gravity by Benchr identifies firstaidbeauty.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since January 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is First Aid Beauty's ad budget?
Gravity by Benchr does not publish a spend figure for First Aid Beauty on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, First Aid Beauty ranks #465 of 33,626 by estimated traffic. Its closest competitors on the same market are cerave.ca, Vanicream, Savor Beauty, skinhealthandyou, COSRX. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with First Aid Beauty.