Brand page · Personal Care · Hong Kong SAR China

COSRX Top 1% worldwide Top 1% in Hong Kong SAR China Top 1% in Personal Care Top 1% in Personal Care in Hong Kong SAR China
cosrx.com·🇭🇰 Sai Ying Pun, Hong Kong SAR China· Shopify·Since 2007

COSRX: 348K visits a month, 330 active Meta ads, Gravity score 648.

COSRX — COSRX is a skincare brand that develops products with skin-friendly ingredients to alleviate irritated skin, focusing on meeting individual customer needs and trends since 2013. In September 2026 cosrx.com drew an estimated 348K visits, down 20% on the month before. It ranks #223 of 33,626 Personal Care brands in Hong Kong SAR China and holds a 3.7 Trustpilot rating over 28 reviews.

cosrx.com@cosrx 801KYouTube 14KFacebookLinkedIn 22KTrustpilot 3.7Meta Ad Library 330

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
348K
−20% vs. August 2026
Instagram followers
801K
1,878 posts · @cosrx
Trustpilot
3.7
28 reviews · 10 in 12 months
Meta ads
330
active · on Google since 2025
Products
95%
in stock · 62 collections
Rank in United States
#223
of 33,626 in Personal Care
LinkedIn
22K
followers · 140 employees
Earned media value
€585.8k
per month, Instagram

Gravity score

648/ 1000 · 10 of 10 indicators rated
Brand Power776
Momentum329
Performance838

Percentiles within 35 peers: Personal Care brands in Hong Kong SAR China with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

COSRX is a skincare brand that develops products with skin-friendly ingredients to alleviate irritated skin, focusing on meeting individual customer needs and trends since 2013.

01 · Traffic

How much traffic COSRX gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

COSRX drew an estimated 348K visits in September 2026, down 20% on the month before and down 35% over three months.

  • Worldwide#33,245of 4.5M sites · Top 1%
  • In United States#10,799of 1.2M sites · Top 1%
  • Personal Care, worldwide#1,375of 215,119 brands · Top 1%
  • Personal Care, United States#223of 33,626 brands · Top 1%
Monthly visitssource Sept 2026

348K

estimated visits in September

1 mo ▼ −20.4%4 mo ▼ −35.4%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about COSRX.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

COSRX holds 3.7 out of 5 on Trustpilot over 28 reviews, 10 of them in the last twelve months: 75% of customers give five stars and 14% one star. That volume places COSRX in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotread 21 Oct 2026
3.7TrustScore · 28 reviews · 10 in 12 months
Top 50% review volume
5 ★75%
4 ★0%
3 ★7%
2 ★4%
1 ★14%

Cosmetics Store Cosmetics Industry Beauty Product Supplier

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What COSRX sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

COSRX sells on Shopify, 95% of its catalogue in stock. The best seller is Low pH Good Morning Gel Cleanser, at HK$48.00–HK$96.00, followed by Advanced Snail Peptide Eye Cream and Advanced Snail Mucin Gel Cleanser.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Cosmetics80%
Hair Care3%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care100%

The dominant category places COSRX in its comparison group.

Prices and ratingsstore data
Average rating
4.76 / 5
Rated products
42% of the catalogue
In stock
95%
Upper price quartile
US$31.73
Currency
HKD

05 · Influencers

Who talks about COSRX.

The creators who tag @cosrx on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @cosrx on Instagram, led by Celena López (36.4K followers, 0.2% engagement).

Influencersaccounts tagging @cosrx · Instagram
AccountProfileFollowersEngagementTagsRelationship
CCelena López@celena_mua · 🇺🇸 USBeauty cosmetics skincare Creator36.4K0.2%8Tagged @cosrx
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who COSRX competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for COSRX among Personal Care brands in Hong Kong SAR China. The closest is Purito Seoul, then innisfree, SKIN1004, Beauty of Joseon, Korean-Skincare, celimax.

CompetitorsPersonal Care · Hong Kong SAR China · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Purito Seoulpurito.com
innisfreeinnisfree.com
SKIN1004skin1004.com
Beauty of Joseonbeautyofjoseon.com
Korean-Skincarekoreanskincare.nl
celimaxcelimax.co.kr
Competitors Gravity finds for COSRX. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare COSRX with Purito Seoul

07 · Company

The company behind COSRX.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

COSRX is a company based in Sai Ying Pun, Hong Kong SAR China, founded in 2013 according to LinkedIn, on a domain registered in December 2007. It employs about 140 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇭🇰 Hong Kong SAR China · Sai Ying Pun
Founded
2013, per LinkedIn
Domain registered
4 Dec 2007
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
140 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
cosrx.com · Shopify · USD
Catalogue
62 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about COSRX

What people ask Google about COSRX.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is COSRX legit?

According to Gravity by Benchr, COSRX is a brand based in Sai Ying Pun, Hong Kong SAR China: its website has existed since December 2007, it sells on a Shopify store, it employs 140 people on LinkedIn, it has 800,874 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

COSRX reviews

Customers rate COSRX 3.7 out of 5 on Trustpilot over 28 reviews, 10 of them in the last twelve months: 75% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is COSRX?

COSRX is a skincare brand that develops products with skin-friendly ingredients to alleviate irritated skin, focusing on meeting individual customer needs and trends since 2013. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 80% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

COSRX prices: how much is it?

COSRX's best seller, Low pH Good Morning Gel Cleanser, sells from HK$48.00 to HK$96.00 on cosrx.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check cosrx.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does COSRX have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: COSRX advertises on Facebook and Instagram and on Google, where its offers often run. Check cosrx.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy COSRX?

COSRX sells on its own website, cosrx.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind COSRX?

Gravity by Benchr records a company based in Sai Ying Pun, Hong Kong SAR China, founded in 2013 according to LinkedIn, on a domain registered in 2007, with 140 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is COSRX growing?

Not at the moment. Gravity by Benchr estimates about 348,200 visits to cosrx.com in September 2026, down 20% in a month and down 35% over three months. COSRX ranks #223 of 33,626 Personal Care brands in Hong Kong SAR China in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does COSRX use?

Gravity by Benchr identifies cosrx.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since August 2025. Source: Gravity by Benchr platform and advertising records, November 2026.

What is COSRX's ad budget?

Gravity by Benchr does not publish a spend figure for COSRX on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in Hong Kong SAR China?

Among Personal Care brands in Hong Kong SAR China in the Gravity by Benchr index, COSRX ranks #223 of 33,626 by estimated traffic. Its closest competitors on the same market are Purito Seoul, innisfree, SKIN1004, Beauty of Joseon, Korean-Skincare. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with COSRX.