Brand page · Clothing
FirstCry: 7.1m visits a month, 30 active Meta ads.
FirstCry — FirstCry.com is an Indian e-commerce company specializing in baby and kids products, offering online shopping for newborn baby items and children's products. In September 2026 firstcry.com drew an estimated 7.1m visits, down 15% on the month before. It ranks #4 of 5,395 Clothing brands and holds a 1.5 Trustpilot rating over 222 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
FirstCry.com is an Indian e-commerce company specializing in baby and kids products, offering online shopping for newborn baby items and children's products.
01 · Traffic
How much traffic FirstCry gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
FirstCry drew an estimated 7.1m visits in September 2026, down 15% on the month before and down 3% over three months.
- Worldwide#2,914of 4.5m sites · Top 1%
- In India#164of 164k sites · Top 1%
- Clothing, worldwide#189of 459,295 brands · Top 1%
- Clothing, India#4of 5,395 brands · Top 1%
7.1m
estimated visits in September
1 mo ▼ −14.7%4 mo ▼ −2.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about FirstCry.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
FirstCry holds 1.5 out of 5 on Trustpilot over 222 reviews, 103 of them in the last twelve months: 9% of customers give five stars and 87% one star. That volume places FirstCry in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Baby Store Children's Clothing Store Baby Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What FirstCry sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read FirstCry's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places FirstCry in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What FirstCry is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
FirstCry runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Tommy Hilfiger Cotton Knit Half Sleeves T-Shirt - Peach - 7 to 8 Years - male - for KidsFirstCry.com30 Sept 2026image
Babyhug Cosy Cosmo Stroller With Reversible Handle & Back Pocket - Vibgyor - 0 Months to 3 Years - …FirstCry.com22 Aug 2026image
Ratnas Xylophone Blue - 3 to 6 YearsFirstCry.com20 Jul 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026BRAINBEES SOLUTIONS LIMITEDverified
Text ad19 Oct 2026BRAINBEES SOLUTIONS LIMITEDverified
Text ad19 Oct 2026BRAINBEES SOLUTIONS LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about FirstCry.
The creators who tag @firstcryindia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @firstcryindia on Instagram, led by Baby | Kids | Family | 🧿 (37.1k followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBaby | Kids | Family | 🧿@kidzindiaofficial · 🇮🇳 IN | Parenting family Creator | 37.1k | 0.0% | 21 | Tagged @firstcryindia |
06 · Competitors according to Gravity
Who FirstCry competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for FirstCry among Clothing brands. The closest is Dreambaby, then Mothercare, Công ty Cổ phần Con Cưng, bebemundo.com.do, bebe9.com, The Mom Store.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Dreambabydreambaby.be | |||||||
| Mothercaremothercare.in | |||||||
| Công ty Cổ phần Con Cưngconcung.com | |||||||
| bebemundo.com.dobebemundo.com.do | |||||||
| bebe9.combebe9.com | |||||||
| The Mom Storethemomstore.in |
07 · Company
The company behind FirstCry.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
FirstCry is an e-commerce brand, founded in 2010 according to LinkedIn, on a domain registered in August 2010. It employs about 5,757 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
- Data not available
- Founded
- 2010, per LinkedIn
- Domain registered
- 6 Aug 2010
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5,757 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- firstcry.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about FirstCry
What people ask Google about FirstCry.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is FirstCry legit or a scam?
According to Gravity by Benchr, FirstCry is a brand: its website has existed since August 2010, its Trustpilot profile is claimed by the brand, it employs 5,757 people on LinkedIn, it has 2,430,908 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about FirstCry?
Customers rate FirstCry 1.5 out of 5 on Trustpilot over 222 reviews, 103 of them in the last twelve months: 9% give five stars, 87% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does FirstCry sell?
FirstCry.com is an Indian e-commerce company specializing in baby and kids products, offering online shopping for newborn baby items and children's products. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
FirstCry promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: FirstCry advertises on Facebook and Instagram and on Google, where its offers often run. Check firstcry.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns FirstCry?
Gravity by Benchr records a company, founded in 2010 according to LinkedIn, on a domain registered in 2010, with 5,757 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is FirstCry doing well?
Not at the moment. Gravity by Benchr estimates about 7,094,400 visits to firstcry.com in September 2026, down 15% in a month and down 3% over three months. FirstCry ranks #4 of 5,395 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does FirstCry spend on Meta ads?
Gravity by Benchr does not publish a spend figure for FirstCry on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, FirstCry ranks #4 of 5,395 by estimated traffic. Its closest competitors on the same market are Dreambaby, Mothercare, Công ty Cổ phần Con Cưng, bebemundo.com.do and bebe9.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with FirstCry.