Brand page · Outdoor Recreation
Fishline.se traffic, ads & competitors 35.5k visits a month, 8 active Meta ads.
Fishline.se — Fishline.se is a Swedish online retailer specializing in fly fishing and outdoor equipment with a wide assortment of over 40,000 products for various fishing methods. In September 2026 fishline.se drew an estimated 35.5k visits, down 56% on the month before. It ranks #37 of 462 Outdoor Recreation brands and holds a 4.4 Trustpilot rating over 63 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Fishline.se is a Swedish online retailer specializing in fly fishing and outdoor equipment with a wide assortment of over 40,000 products for various fishing methods.
01 · Traffic
Fishline.se website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fishline.se drew an estimated 35.5k visits in September 2026, down 56% on the month before and down 36% over three months.
- Worldwide#228,216of 4.5m sites · Top 10%
- In Sweden#1,705of 27.3k sites · Top 10%
- Outdoor Recreation, worldwide#5,214of 101,136 brands · Top 10%
- Outdoor Recreation, Sweden#37of 462 brands · Top 10%
35.5k
estimated visits in September
1 mo ▼ −55.9%4 mo ▼ −35.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Fishline.se reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fishline.se holds 4.4 out of 5 on Trustpilot over 63 reviews, 2 of them in the last twelve months: 78% of customers give five stars and 6% one star. That volume places Fishline.se in the top 40% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Hunting and Fishing Store Fishing Store Bait Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Fishline.se best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Fishline.se's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Fishline.se in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Fishline.se ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fishline.se runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2024 (image, text).
Kompletta vadarset till riktigt bra pris!fishline.se3 Jul 2026video
Kompletta flugset till riktigt bra pris!fishline.se17 Jun 2026video
Marknadens mest prisvärda fluglinorfishline.se11 May 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Söder Sportfiske ABverified
Text ad19 Oct 2026Söder Sportfiske ABverified
Text ad18 Oct 2026Söder Sportfiske ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Fishline.se influencers
The creators who tag @fishline_se on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fishline_se on Instagram, led by Admir Hrnjica (17.3k followers, 2.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAdmir Hrnjica@admir_flyfishing · 🇸🇪 SE | Pets nature Creator | 17.3k | 2.3% | 3 | Tagged @fishline_se |
06 · Competitors according to Gravity
Fishline.se competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fishline.se among Outdoor Recreation brands. The closest is abuamer1.com, then Rybolov.ORG, monsieurgolf, Wysepka, fishinn.nl, Santafixie.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| abuamer1.comabuamer1.com | |||||||
| Rybolov.ORGrybolov.org | |||||||
| monsieurgolfmonsieurgolf.com | |||||||
| Wysepkawysepka.pl | |||||||
| fishinn.nlfishinn.nl | |||||||
| Santafixiesantafixie.co.uk |
07 · Company
Who is behind Fishline.se?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fishline.se is an e-commerce brand.
- Own store
- fishline.se
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fishline.se
What people ask Google about Fishline.se.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fishline.se a legit company?
According to Gravity by Benchr, Fishline.se is a brand: its Trustpilot profile is claimed by the brand, it has 7,072 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Fishline.se?
Customers rate Fishline.se 4.4 out of 5 on Trustpilot over 63 reviews, 2 of them in the last twelve months: 78% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Fishline.se?
Fishline.se is a Swedish online retailer specializing in fly fishing and outdoor equipment with a wide assortment of over 40,000 products for various fishing methods. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
Is there a Fishline.se discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Fishline.se advertises on Facebook and Instagram and on Google, where its offers often run. Check fishline.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is Fishline.se doing well?
Not at the moment. Gravity by Benchr estimates about 35,500 visits to fishline.se in September 2026, down 56% in a month and down 36% over three months. Fishline.se ranks #37 of 462 Outdoor Recreation brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Fishline.se spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Fishline.se on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands?
Among Outdoor Recreation brands in the Gravity by Benchr index, Fishline.se ranks #37 of 462 by estimated traffic. Its closest competitors on the same market are abuamer1.com, Rybolov.ORG, monsieurgolf, Wysepka and fishinn.nl. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fishline.se.