Brand page · Magazines & Newspapers · Sweden
Fiskejournalen: 326k visits a month, 9 active Meta ads.
Fiskejournalen — Fiskejournalen is Sweden's largest and leading fishing company since 1974, offering a webshop, fishing magazine, and news website with fishing gear and news under one roof. In September 2026 fiskejournalen.se drew an estimated 326k visits, down 29% on the month before.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Fiskejournalen is Sweden's largest and leading fishing company since 1974, offering a webshop, fishing magazine, and news website with fishing gear and news under one roof.
01 · Traffic
How much traffic Fiskejournalen gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fiskejournalen drew an estimated 326k visits in September 2026, down 29% on the month before and down 47% over three months.
- Worldwide#35,067of 4.5m sites · Top 1%
- In Sweden#261of 27.3k sites · Top 1%
- Magazines & Newspapers, worldwide#9of 1,906 brands · Top 1%
- Magazines & Newspapers, Sweden—Data not available
326k
estimated visits in September
1 mo ▼ −29.1%4 mo ▼ −46.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Fiskejournalen.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fiskejournalen holds 3.0 out of 5 on Trustpilot over 36 reviews, 11 of them in the last twelve months: 42% of customers give five stars and 47% one star. That volume places Fiskejournalen in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Fishing Store Hunting and Fishing Store Hunting Store Fishing Charter
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Fiskejournalen sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Fiskejournalen's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Fiskejournalen in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Fiskejournalen is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fiskejournalen runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Elmotorpaket Minn Kota PowerDrive 55 MR 54" frontmonterad elmotorFiskejournalen1 Sept 2026image
Strike Wire Extreme flätlina moss green 0.230 mm x 135 mFiskejournalen1 Aug 2026image
Abu Garcia Favoriter 4 3-packFiskejournalen27 Jul 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Jakt & Fiskejournalen Sverige ABverified
Text ad21 Oct 2026Jakt & Fiskejournalen Sverige ABverified
Text ad21 Oct 2026Jakt & Fiskejournalen Sverige ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Fiskejournalen.
The creators who tag @fiskejournalen on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fiskejournalen on Instagram, led by Tellus Fly Fishing (12.7k followers, 2.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTellus Fly Fishing@tellusflyfishing · 🇦🇹 AT | Pets nature Creator | 12.7k | 2.5% | 2 | Tagged @fiskejournalen |
06 · Competitors according to Gravity
Who Fiskejournalen competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fiskejournalen among Magazines & Newspapers brands in Sweden. The closest is sportfishtackle.com, then Leurre de la pêche, sportfiskeprylar.se, Hot Tackle, Fischdeal, Chyť a pusť.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| sportfishtackle.comsportfishtackle.com | |||||||
| Leurre de la pêcheleurredelapeche.fr | |||||||
| sportfiskeprylar.sesportfiskeprylar.se | |||||||
| Hot Tacklehottackle.com.au | |||||||
| Fischdealfischdeal.de | |||||||
| Chyť a pusťchytapust.cz |
07 · Company
The company behind Fiskejournalen.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fiskejournalen is a company based in Sweden.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- 🇸🇪 Sweden
- Founded
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- Domain registered
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- Share capital
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- Status
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- President
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- Activity code
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- Employees
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- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- fiskejournalen.se
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fiskejournalen
What people ask Google about Fiskejournalen.
5 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Fiskejournalen reviews
Customers rate Fiskejournalen 3.0 out of 5 on Trustpilot over 36 reviews, 11 of them in the last twelve months: 42% give five stars, 47% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Fiskejournalen known for?
Fiskejournalen is Sweden's largest and leading fishing company since 1974, offering a webshop, fishing magazine, and news website with fishing gear and news under one roof. Gravity by Benchr classifies it under Magazines & Newspapers. Source: Gravity by Benchr product classification.
Does Fiskejournalen have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Fiskejournalen advertises on Facebook and Instagram and on Google, where its offers often run. Check fiskejournalen.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is Fiskejournalen doing well?
Not at the moment. Gravity by Benchr estimates about 326,400 visits to fiskejournalen.se in September 2026, down 29% in a month and down 47% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Fiskejournalen spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Fiskejournalen on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fiskejournalen.