Brand page · Shoes
FitFlop: 1.2M visits a month, 667 active Meta ads.
FitFlop — FitFlop is a footwear brand that creates scientifically engineered shoes designed to help wearers feel energized every day through anatomically designed technology that ensures perfect balance and movement. In September 2026 fitflop.com drew an estimated 1.2M visits, down 3% on the month before. It ranks #33 of 6,771 Shoes brands and holds a 4.1 Trustpilot rating over 73,734 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
FitFlop is a footwear brand that creates scientifically engineered shoes designed to help wearers feel energized every day through anatomically designed technology that ensures perfect balance and movement.
01 · Traffic
How much traffic FitFlop gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
FitFlop drew an estimated 1.2M visits in September 2026, down 3% on the month before and down 22% over three months.
- Worldwide#12,507of 4.5M sites · Top 1%
- In United States#4,183of 1.2M sites · Top 1%
- Shoes, worldwide#198of 46,962 brands · Top 1%
- Shoes, United States#33of 6,771 brands · Top 1%
1.2M
estimated visits in September
1 mo ▼ −3.0%4 mo ▼ −22.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about FitFlop.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
FitFlop holds 4.1 out of 5 on Trustpilot over 73,734 reviews, 13,613 of them in the last twelve months: 73% of customers give five stars and 11% one star. That volume places FitFlop in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %. On Google, FitFlop scores 4.1 over 1,414 reviews.
Shoe Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What FitFlop sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read FitFlop's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places FitFlop in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What FitFlop is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
FitFlop runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2022 (image, text, video).
15% off with code SHARE15FitFlop14 Oct 2026video
15% Off With Code SHARE15FitFlop14 Oct 2026video
15% Off With Code SHARE15FitFlop14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026FITFLOP LIMITEDverified
Text ad21 Oct 2026FITFLOP LIMITEDverified
Text ad21 Oct 2026FITFLOP LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about FitFlop.
The creators who tag @fitflop on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fitflop on Instagram, led by Lily (18.2K followers, 2.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLily@lilyiblake · 🇺🇸 US | Fashion style luxury Creator | 18.2K | 2.5% | 3 | Tagged @fitflop |
06 · Competitors according to Gravity
Who FitFlop competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for FitFlop among Shoes brands. The closest is Dream Pairs Shoes, then TOMS, VIVAIA, daf-shoes.com, Project Cloud, vionicshoes.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Dream Pairs Shoesdreampairs.com | |||||||
| TOMStoms.com | |||||||
| VIVAIAvivaia.com | |||||||
| daf-shoes.comdaf-shoes.com | |||||||
| Project Cloudprojectcloudshoes.com | |||||||
| vionicshoes.comvionicshoes.com |
07 · Company
The company behind FitFlop.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
FitFlop is an e-commerce brand, founded in 2007 according to LinkedIn, on a domain registered in January 2006. It employs about 347 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2007, per LinkedIn
- Domain registered
- 16 Jan 2006
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 347 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- fitflop.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about FitFlop
What people ask Google about FitFlop.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is FitFlop a legit company?
According to Gravity by Benchr, FitFlop is a brand: its website has existed since January 2006, its Trustpilot profile is claimed by the brand, it employs 347 people on LinkedIn, it has 157,395 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
FitFlop reviews
Customers rate FitFlop 4.1 out of 5 on Trustpilot over 73,734 reviews, 13,613 of them in the last twelve months: 73% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, FitFlop scores 4.1 over 1,414 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is FitFlop?
FitFlop is a footwear brand that creates scientifically engineered shoes designed to help wearers feel energized every day through anatomically designed technology that ensures perfect balance and movement. Gravity by Benchr classifies it under Shoes. Source: Gravity by Benchr product classification.
FitFlop promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: FitFlop advertises on Facebook and Instagram and on Google, where its offers often run. Check fitflop.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind FitFlop?
Gravity by Benchr records a company, founded in 2007 according to LinkedIn, on a domain registered in 2006, with 347 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is FitFlop doing well?
Not at the moment. Gravity by Benchr estimates about 1,206,300 visits to fitflop.com in September 2026, down 3% in a month and down 22% over three months. FitFlop ranks #33 of 6,771 Shoes brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does FitFlop spend on Meta ads?
Gravity by Benchr does not publish a spend figure for FitFlop on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands?
Among Shoes brands in the Gravity by Benchr index, FitFlop ranks #33 of 6,771 by estimated traffic. Its closest competitors on the same market are Dream Pairs Shoes, TOMS, VIVAIA, daf-shoes.com, Project Cloud. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with FitFlop.