Brand page · Shoes · United States
TOMS: 1.2M visits a month, 159 active Meta ads, Gravity score 455.
TOMS — TOMS is a footwear brand that sells shoes for everyday wear, including styles for women, men, and kids, with a focus on comfort and giving back with every purchase. In September 2026 toms.com drew an estimated 1.2M visits, down 7% on the month before. It ranks #34 of 6,771 Shoes brands in United States and holds a 1.2 Trustpilot rating over 274 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 43 peers: Shoes brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
TOMS is a footwear brand that sells shoes for everyday wear, including styles for women, men, and kids, with a focus on comfort and giving back with every purchase.
01 · Traffic
How much traffic TOMS gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
TOMS drew an estimated 1.2M visits in September 2026, down 7% on the month before and down 11% over three months.
- Worldwide#12,577of 4.5M sites · Top 1%
- In United States#4,204of 1.2M sites · Top 1%
- Shoes, worldwide#201of 46,962 brands · Top 1%
- Shoes, United States#34of 6,771 brands · Top 1%
1.2M
estimated visits in September
1 mo ▼ −7.4%4 mo ▼ −11.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about TOMS.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
TOMS holds 1.2 out of 5 on Trustpilot over 274 reviews, 18 of them in the last twelve months: 7% of customers give five stars and 81% one star. That volume places TOMS in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Shopping & Fashion
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What TOMS sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
TOMS sells on Shopify, 98% of its catalogue in stock. The best seller is Cara Black Leather Loafer, at US$90.00, followed by Valencia White Canvas Platform Espadrille and Alpargata All Black Heritage Canvas.
#1Cara Black Leather LoaferTOMSUS$90.00In stock
#2Valencia White Canvas Platform EspadrilleTOMSUS$85.00In stock
#3Alpargata All Black Heritage CanvasTOMSUS$50.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places TOMS in its comparison group.
- Average rating
- 4.27 / 5
- Rated products
- 90% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$90.00
- Currency
- USD
04 · Ads
What TOMS is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
TOMS runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since February 2024 (image, text, video).
TOMS Kid's Black Youth Diana Shoe Sandal - Size 1.5TOMS12 Oct 2026image
No spoilers, just Bear HugsTOMS12 Oct 2026image
Carolina Natural Twill EspadrilleTOMS12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026TOMS EMEA B.V.verified
Text ad20 Oct 2026TOMS EMEA B.V.verified
Text ad20 Oct 2026TOMS SHOES, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about TOMS.
The creators who tag @toms on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @toms on Instagram, led by Mickey Williams (12.1K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMickey Williams@mwmakeup · 🇺🇸 US | Beauty cosmetics skincare Creator | 12.1K | 0.2% | 3 | Tagged @toms |
06 · Competitors according to Gravity
Who TOMS competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for TOMS among Shoes brands in United States. The closest is Keds, then HeyDude, Crocs, Allbirds, Walkaroo, flexi.com.mx.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Kedskeds.com | |||||||
| HeyDudeheydude.com | |||||||
| Crocscrocs.com.tr | |||||||
| Allbirdsallbirds.com | |||||||
| Walkaroowalkaroo.in | |||||||
| flexi.com.mxflexi.com.mx |
07 · Company
The company behind TOMS.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
TOMS is a company based in Culver City, United States, founded in 2006 according to LinkedIn, on a domain registered in July 1995. It employs about 774 people, is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Culver City
- Founded
- 2006, per LinkedIn
- Domain registered
- 30 Jul 1995
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 774 on LinkedIn
- Funding stage
- Seed · last deal: seed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- toms.com · Shopify · USD
- Catalogue
- 230 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about TOMS
What people ask Google about TOMS.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is TOMS a legit company?
According to Gravity by Benchr, TOMS is a brand based in Culver City, United States: its website has existed since July 1995, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 774 people on LinkedIn, it has 913,872 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
TOMS reviews
Customers rate TOMS 1.2 out of 5 on Trustpilot over 274 reviews, 18 of them in the last twelve months: 7% give five stars, 81% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is TOMS?
TOMS is a footwear brand that sells shoes for everyday wear, including styles for women, men, and kids, with a focus on comfort and giving back with every purchase. Gravity by Benchr classifies it under Shoes, with Gift Cards making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does TOMS cost?
TOMS' best seller, Cara Black Leather Loafer, sells US$90.00 on toms.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check toms.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a TOMS discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: TOMS advertises on Facebook and Instagram and on Google, where its offers often run. Check toms.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy TOMS?
TOMS sells on its own website, toms.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind TOMS?
Gravity by Benchr records a company based in Culver City, United States, founded in 2006 according to LinkedIn, on a domain registered in 1995, with 774 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is TOMS growing?
Not at the moment. Gravity by Benchr estimates about 1,196,100 visits to toms.com in September 2026, down 7% in a month and down 11% over three months. TOMS ranks #34 of 6,771 Shoes brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does TOMS use?
Gravity by Benchr identifies toms.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is TOMS' ad budget?
Gravity by Benchr does not publish a spend figure for TOMS on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in United States?
Among Shoes brands in United States in the Gravity by Benchr index, TOMS ranks #34 of 6,771 by estimated traffic. Its closest competitors on the same market are Keds, HeyDude, Crocs, Allbirds, Walkaroo. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with TOMS.