Brand page · Fitness & General Exercise Equipment · United Kingdom
FitKit: 57.6k visits a month, 6 active Meta ads, Gravity score 613.
FitKit — FitKit UK is a supplier of new and refurbished gym and fitness equipment for home and commercial gyms, based in the UK. In September 2026 fitkituk.com drew an estimated 57.6k visits, up 5% on the month before. It ranks #32 of 577 Fitness & General Exercise Equipment brands in United Kingdom and holds a 4.6 Trustpilot rating over 262 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 37 peers: Fitness & General Exercise Equipment brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
FitKit UK is a supplier of new and refurbished gym and fitness equipment for home and commercial gyms, based in the UK.
01 · Traffic
How much traffic FitKit gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
FitKit drew an estimated 57.6k visits in September 2026, up 5% on the month before and up 30% over three months.
- Worldwide#150,564of 4.5m sites · Top 5%
- In United Kingdom#7,912of 192k sites · Top 5%
- Fitness & General Exercise Equipment, worldwide#443of 11,219 brands · Top 5%
- Fitness & General Exercise Equipment, United Kingdom#32of 577 brands · Top 10%
57.6k
estimated visits in September
1 mo ▲ +4.6%4 mo ▲ +30.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about FitKit.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
FitKit holds 4.6 out of 5 on Trustpilot over 262 reviews, 40 of them in the last twelve months: 83% of customers give five stars and 13% one star. That volume places FitKit in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Sporting Goods Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What FitKit sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read FitKit's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places FitKit in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What FitKit is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
FitKit runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2022 (image, text, video).
default_collection_headlineFitKit UK1 Oct 2026image
Better for Your Gains. Better for the Planet 🌍FitKit UK28 Sept 2026image
Technogym Excite Live RunFitKit UK28 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026FitKit UK Ltdverified
Text ad20 Oct 2026FitKit UK Ltdverified
Text ad20 Oct 2026FitKit UK Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about FitKit.
The creators who tag @fitkituk_ltd on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who FitKit competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for FitKit among Fitness & General Exercise Equipment brands in United Kingdom. The closest is Fitness Flohmarkt, then Fitnessgruppen, Fitness360, Интернет-магазин спортивных тренажёров Sportsity.by в Минске, Sam's Fitness, Fitness Equipment Ireland.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Fitness Flohmarktfitness-flohmarkt.ch | |||||||
| Fitnessgruppenfitnessgruppen.dk | |||||||
| Fitness360fitness360.dk | |||||||
| Интернет-магазин спортивных тренажёров Sportsity.by в Минскеsportsity.by | |||||||
| Sam's Fitnesssamsfitness.com.au | |||||||
| Fitness Equipment Irelandfitnessequipmentireland.ie |
07 · Company
The company behind FitKit.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
FitKit is a company based in United Kingdom, on a domain registered in September 2010. It employs about 11 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- Data not available
- Domain registered
- 13 Sept 2010
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 11 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- fitkituk.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about FitKit
What people ask Google about FitKit.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is FitKit legit or a scam?
According to Gravity by Benchr, FitKit is a brand based in United Kingdom: its website has existed since September 2010, its Trustpilot profile is claimed by the brand, it employs 11 people on LinkedIn, it has 15,479 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
FitKit reviews
Customers rate FitKit 4.6 out of 5 on Trustpilot over 262 reviews, 40 of them in the last twelve months: 83% give five stars, 13% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is FitKit?
FitKit UK is a supplier of new and refurbished gym and fitness equipment for home and commercial gyms, based in the UK. Gravity by Benchr classifies it under Fitness & General Exercise Equipment. Source: Gravity by Benchr product classification.
Is there a FitKit discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: FitKit advertises on Facebook and Instagram and on Google, where its offers often run. Check fitkituk.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind FitKit?
Gravity by Benchr records a company based in United Kingdom, whose domain was registered in 2010, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is FitKit growing?
Yes. Gravity by Benchr estimates about 57,600 visits to fitkituk.com in September 2026, up 5% in a month and up 30% over three months. FitKit ranks #32 of 577 Fitness & General Exercise Equipment brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does FitKit spend on Meta ads?
Gravity by Benchr does not publish a spend figure for FitKit on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Fitness & General Exercise Equipment brands in United Kingdom?
Among Fitness & General Exercise Equipment brands in United Kingdom in the Gravity by Benchr index, FitKit ranks #32 of 577 by estimated traffic. Its closest competitors on the same market are Fitness Flohmarkt, Fitnessgruppen, Fitness360, Интернет-магазин спортивных тренажёров Sportsity.by в Минске and Sam's Fitness. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with FitKit.