Brand page · Pet Supplies · Australia
Fit Litter: 48.8k visits a month, 319 active Meta ads, Gravity score 532.
Fit Litter — Fit Litter is a company that sells innovative cat litter products with health monitoring technology and odour control features. In September 2026 fitlitter.com.au drew an estimated 48.8k visits, down 53% on the month before. It ranks #47 of 1,554 Pet Supplies brands in Australia.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 64 peers: Pet Supplies brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Fit Litter is a company that sells innovative cat litter products with health monitoring technology and odour control features.
01 · Traffic
How much traffic Fit Litter gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fit Litter drew an estimated 48.8k visits in September 2026, down 53% on the month before and down 70% over three months.
- Worldwide#173,732of 4.5m sites · Top 5%
- In Australia#4,258of 105k sites · Top 5%
- Pet Supplies, worldwide#1,387of 52,845 brands · Top 5%
- Pet Supplies, Australia#47of 1,554 brands · Top 5%
48.8k
estimated visits in September
1 mo ▼ −53.0%4 mo ▼ −70.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Fit Litter.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fit Litter holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Fit Litter sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Fit Litter sells on Shopify, 100% of its catalogue in stock. The best seller is Fit Litter, at A$39.99–A$431.99, followed by Fit Litter PLUS+ and Fit Litter ECO.
#1Fit LitterFit LitterA$39.99–A$431.99In stock
#2Fit Litter PLUS+Fit LitterA$44.99–A$489.99In stock
#3Fit Litter ECOFit LitterA$46.99–A$539.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Fit Litter in its comparison group.
- Average rating
- 4.73 / 5
- Rated products
- 100% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$31.72
- Currency
- AUD
04 · Ads
What Fit Litter is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fit Litter runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since April 2024 (image, text, video).
Fit LitterFit Litter7 Oct 2026image
Try Risk-Free Today🐈Fit Litter6 Oct 2026video
Try Risk-Free Today🐈Fit Litter6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026KraMar Imports Pty Ltdverified
Text ad20 Oct 2026KraMar Imports Pty Ltdverified
Text ad20 Oct 2026KraMar Imports Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Fit Litter.
The creators who tag @fitlitter on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Fit Litter competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fit Litter among Pet Supplies brands in Australia. The closest is Cat Tree King, then Catnetting, Cat Evolution, Billyhops, Happy Kitty, Tofu Cat Litter Australia.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Cat Tree Kingcattreeking.com.au | |||||||
| Catnettingcatnetting.com | |||||||
| Cat Evolutioncatevolution.com.au | |||||||
| Billyhopsbillyhops.com | |||||||
| Happy Kittyhappykitty.com.au | |||||||
| Tofu Cat Litter Australiatofucatlitteraustralia.com.au |
07 · Company
The company behind Fit Litter.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fit Litter is a company based in Castle Hill, Australia, founded in 2023 according to LinkedIn. It employs about 15 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Castle Hill
- Founded
- 2023, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 15 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- fitlitter.com.au · Shopify · AUD
- Catalogue
- 3 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fit Litter
What people ask Google about Fit Litter.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fit Litter a legit company?
According to Gravity by Benchr, Fit Litter is a brand based in Castle Hill, Australia: it sells on a Shopify store, it employs 15 people on LinkedIn, it has 25,877 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Fit Litter sell?
Fit Litter is a company that sells innovative cat litter products with health monitoring technology and odour control features. Gravity by Benchr classifies it under Pet Supplies, with Cat Supplies making up 75% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Fit Litter prices: how much is it?
Fit Litter's best seller, Fit Litter, sells from A$39.99 to A$431.99 on fitlitter.com.au. 100% of the catalogue is in stock. Gravity does not track prices daily: check fitlitter.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Fit Litter have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Fit Litter advertises on Facebook and Instagram and on Google, where its offers often run. Check fitlitter.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Fit Litter?
Fit Litter sells on its own website, fitlitter.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Fit Litter?
Gravity by Benchr records a company based in Castle Hill, Australia, founded in 2023 according to LinkedIn, with 15 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Fit Litter doing well?
Not at the moment. Gravity by Benchr estimates about 48,800 visits to fitlitter.com.au in September 2026, down 53% in a month and down 70% over three months. Fit Litter ranks #47 of 1,554 Pet Supplies brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Fit Litter use?
Gravity by Benchr identifies fitlitter.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since April 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Fit Litter's ad budget?
Gravity by Benchr does not publish a spend figure for Fit Litter on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in Australia?
Among Pet Supplies brands in Australia in the Gravity by Benchr index, Fit Litter ranks #47 of 1,554 by estimated traffic. Its closest competitors on the same market are Cat Tree King, Catnetting, Cat Evolution, Billyhops and Happy Kitty. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fit Litter.