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  5. Fitmarket

Brand page · Health Care

Fitmarket Top 5% worldwide Top 5% in Health Care
fitmarket.it· Shopify

Fitmarket: 48.7k visits a month, 18 active Meta ads.

Fitmarket — Fitmarket is an online store specializing in supplements for fitness, sports and general wellness, selling protein supplements, amino acids, vitamins, minerals and other nutritional products. In September 2026 fitmarket.it drew an estimated 48.7k visits, up 109% on the month before. It ranks #33 of 634 Health Care brands and holds a 3.1 Trustpilot rating over 45 reviews.

fitmarket.it@fitmarketit 14.7kFacebookTrustpilot 3.1Meta Ad Library 18

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026

Estimated traffic
48.7k
+109% vs. August 2026
Instagram followers
14.7k
405 posts · @fitmarketit
Trustpilot
3.1
45 reviews · 15 in 12 months
Meta ads
18
active · on Google since 2024
Products
89%
in stock
Rank in Italy
#33
of 634 in Health Care
LinkedIn
—
Data not available
Earned media value
€169.3
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

Fitmarket is an online store specializing in supplements for fitness, sports and general wellness, selling protein supplements, amino acids, vitamins, minerals and other nutritional products.

01 · Traffic

How much traffic Fitmarket gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Fitmarket drew an estimated 48.7k visits in September 2026, up 109% on the month before and up 57% over three months.

  • Worldwide#173,873of 4.5m sites · Top 5%
  • In Italy#4,070of 138k sites · Top 5%
  • Health Care, worldwide#4,677of 105,715 brands · Top 5%
  • Health Care, Italy#33of 634 brands · Top 10%
Monthly visitssource Sept 2026

48.7k

estimated visits in September

1 mo ▲ +108.6%4 mo ▲ +57.3%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Fitmarket.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Fitmarket holds 3.1 out of 5 on Trustpilot over 45 reviews, 15 of them in the last twelve months: 71% of customers give five stars and 16% one star. That volume places Fitmarket in the top 40% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 21 Oct 2026
3.1TrustScore · 45 reviews · 15 in 12 months
Top 40% review volume
5 ★71%
4 ★7%
3 ★2%
2 ★4%
1 ★16%

Vitamin and Supplements Store Sports Nutrition Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Fitmarket sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Fitmarket sells on Shopify, 89% of its catalogue in stock. The best seller is CREATECH - Creatina Creapure® 100% in Polvere, at €14.90–€26.50, followed by MULTIFORM - Multivitaminico Minerale completo in compresse and EAA AMINO STRONG - Aminoacidi Essenziali in Polvere Instant.

ProductsCatalogue read Oct 2026
  • #1CREATECH - Creatina Creapure® 100% in PolvereFitmarket€14.90–€26.50In stock
  • #2MULTIFORM - Multivitaminico Minerale completo in compresseFitmarket€4.90–€13.99In stock
  • #3EAA AMINO STRONG - Aminoacidi Essenziali in Polvere InstantFitmarket€10.90–€12.90In stock
  • +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Catalogue mixOct 2026
Fitness & Nutrition1%

Share of the catalogue by product family.

Activity mixdominant: Health Care
Health Care92%
Food Items4%
Backpacks2%
Kitchen & Dining1%
Duffel Bags1%

The dominant category places Fitmarket in its comparison group.

Prices and ratingsstore data
Average rating
4.97 / 5
Rated products
38% of the catalogue
In stock
89%
Upper price quartile
US$16.69
Currency
EUR

05 · Influencers

Who talks about Fitmarket.

The creators who tag @fitmarketit on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @fitmarketit on Instagram, led by Iltuopersonaltrainer (27.4k followers, 12.0% engagement).

Influencersaccounts tagging @fitmarketit · Instagram
AccountProfileFollowersEngagementTagsRelationship
IIltuopersonaltrainer@iltuopersonal_trainer · 🇮🇹 ITFitness sport bodybuilding Creator27.4k12.0%1Tagged @fitmarketit
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Fitmarket competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Fitmarket among Health Care brands. The closest is Laurus-stores, then BetterAlt, Precon, iconfit.ee, Goodies Nutrition, MUXOMOR UA.

CompetitorsHealth Care · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Laurus-storeslaurustherapeutics.pk
BetterAltbetteraltnutrition.co
Preconprecon.de
iconfit.eeiconfit.ee
Goodies Nutritiongoodies-nutrition.com
MUXOMOR UAmuxomor.ua
Competitors Gravity finds for Fitmarket. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Fitmarket with Laurus-stores

07 · Company

The company behind Fitmarket.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Fitmarket is an e-commerce brand.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
Data not available
Domain registered
Data not available
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
fitmarket.it · Shopify · EUR
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Fitmarket

What people ask Google about Fitmarket.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Fitmarket legit?

According to Gravity by Benchr, Fitmarket is a brand: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 14,669 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

Fitmarket reviews: is it worth it?

Customers rate Fitmarket 3.1 out of 5 on Trustpilot over 45 reviews, 15 of them in the last twelve months: 71% give five stars, 16% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Fitmarket sell?

Fitmarket is an online store specializing in supplements for fitness, sports and general wellness, selling protein supplements, amino acids, vitamins, minerals and other nutritional products. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Fitmarket expensive?

Fitmarket's best seller, CREATECH - Creatina Creapure® 100% in Polvere, sells from €14.90 to €26.50 on fitmarket.it. 89% of the catalogue is in stock. Gravity does not track prices daily: check fitmarket.it before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Fitmarket discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Fitmarket advertises on Facebook and Instagram and on Google, where its offers often run. Check fitmarket.it for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Fitmarket?

Fitmarket sells on its own website, fitmarket.it, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Is Fitmarket growing?

Yes. Gravity by Benchr estimates about 48,700 visits to fitmarket.it in September 2026, up 109% in a month and up 57% over three months. Fitmarket ranks #33 of 634 Health Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Fitmarket use?

Gravity by Benchr identifies fitmarket.it as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2024. Source: Gravity by Benchr platform and advertising records.

What is Fitmarket's ad budget?

Gravity by Benchr does not publish a spend figure for Fitmarket on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Health Care brands?

Among Health Care brands in the Gravity by Benchr index, Fitmarket ranks #33 of 634 by estimated traffic. Its closest competitors on the same market are Laurus-stores, BetterAlt, Precon, iconfit.ee and Goodies Nutrition. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fitmarket.