Brand page · Personal Care · United States
FitMyFoot traffic, ads & competitors 31.6k visits a month, 5 active Meta ads, Gravity score 536.
FitMyFoot — FitMyFoot is a company that creates custom insoles and sandals using smartphone foot scanning technology to provide personalized comfort and pain relief. In September 2026 fitmyfoot.com drew an estimated 31.6k visits, down 34% on the month before. It ranks #1,936 of 33,626 Personal Care brands in the United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
FitMyFoot is a company that creates custom insoles and sandals using smartphone foot scanning technology to provide personalized comfort and pain relief.
01 · Traffic
FitMyFoot website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
FitMyFoot drew an estimated 31.6k visits in September 2026, down 34% on the month before and down 32% over three months.
- Worldwide#251,696of 4.5m sites · Top 10%
- In United States#78,784of 1.2m sites · Top 10%
- Personal Care, worldwide#12,834of 215,119 brands · Top 10%
- Personal Care, United States#1,936of 33,626 brands · Top 10%
31.6k
estimated visits in September
1 mo ▼ −34.5%4 mo ▼ −32.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
FitMyFoot reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
FitMyFoot holds 3.3 out of 5 on Trustpilot over 3 reviews: 33% of customers give five stars and 33% one star.
Shoe Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
FitMyFoot best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
FitMyFoot sells on Shopify, 100% of its catalogue in stock. The best seller is Custom Arch Support Insoles — Black, at US$109.99, followed by Custom Arch Support Insoles — Dark Hexagon and Custom Arch Support Insoles — Frost.
#1Custom Arch Support Insoles — BlackFitMyFootUS$109.99In stock
#2Custom Arch Support Insoles — Dark HexagonFitMyFootUS$109.99In stock
#3Custom Arch Support Insoles — FrostFitMyFootUS$109.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places FitMyFoot in its comparison group.
- Average rating
- 3.49 / 5
- Rated products
- 84% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$109.99
- Currency
- USD
04 · Ads
FitMyFoot ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
FitMyFoot runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads.
Insoles built around your foot 🦶FitMyFoot22 Jun 2026image
Insoles built around your foot 🦶FitMyFoot22 Jun 2026image
Insoles built around your foot 🦶FitMyFoot22 Jun 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
FitMyFoot influencers
The creators who tag @fitmy.foot on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fitmy.foot on Instagram, led by Alex Golick (23.3k followers, 2.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAlex Golick@alexmadeyoulook · 🇺🇸 US | Marketing sales branding Creator | 23.3k | 2.5% | 1 | Tagged @fitmy.foot |
06 · Competitors according to Gravity
FitMyFoot competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for FitMyFoot among Personal Care brands in the United States. The closest is Stride, then CURREX, Superfeet Worldwide, Samurai Insoles, ALINE Insoles, Bilt Labs.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Stridestridesoles.com | |||||||
| CURREXcurrex.com | |||||||
| Superfeet Worldwidesuperfeet.com | |||||||
| Samurai Insolessamuraiinsoles.com | |||||||
| ALINE Insolesalineinsoles.com | |||||||
| Bilt Labsbiltlabs.com |
07 · Company
Who is behind FitMyFoot?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
FitMyFoot is a company based in Phoenix, United States, founded in 2014 according to LinkedIn, on a domain registered in July 2020. It employs about 9 people and is listed at early_stage_venture stage.
- Entity country
- 🇺🇸 United States · Phoenix
- Founded
- 2014, per LinkedIn
- Domain registered
- 2 Jul 2020
- Status
- Operating
- Employees
- 9 on LinkedIn
- Funding stage
- Early stage venture · last deal: series a
- Own store
- fitmyfoot.com · Shopify · USD
- Catalogue
- 40 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about FitMyFoot
What people ask Google about FitMyFoot.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is FitMyFoot a legit company?
According to Gravity by Benchr, FitMyFoot is a brand based in Phoenix, United States: its website has existed since July 2020, it sells on a Shopify store, it employs 9 people on LinkedIn, it has 5,220 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does FitMyFoot sell?
FitMyFoot is a company that creates custom insoles and sandals using smartphone foot scanning technology to provide personalized comfort and pain relief. Gravity by Benchr classifies it under Personal Care, with Foot Care making up 89% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is FitMyFoot expensive?
FitMyFoot's best seller, Custom Arch Support Insoles — Black, sells US$109.99 on fitmyfoot.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check fitmyfoot.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
FitMyFoot promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: FitMyFoot advertises on Facebook and Instagram, where its offers often run. Check fitmyfoot.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy FitMyFoot?
FitMyFoot sells on its own website, fitmyfoot.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind FitMyFoot?
Gravity by Benchr records a company based in Phoenix, United States, founded in 2014 according to LinkedIn, on a domain registered in 2020, with 9 employees on LinkedIn, listed at early_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is FitMyFoot doing well?
Not at the moment. Gravity by Benchr estimates about 31,600 visits to fitmyfoot.com in September 2026, down 34% in a month and down 32% over three months. FitMyFoot ranks #1,936 of 33,626 Personal Care brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does FitMyFoot use?
Gravity by Benchr identifies fitmyfoot.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does FitMyFoot spend on Meta ads?
Gravity by Benchr does not publish a spend figure for FitMyFoot on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United States?
Among Personal Care brands in the United States in the Gravity by Benchr index, FitMyFoot ranks #1,936 of 33,626 by estimated traffic. Its closest competitors on the same market are Stride, CURREX, Superfeet Worldwide, Samurai Insoles and ALINE Insoles. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with FitMyFoot.