Brand page · Fitness & General Exercise Equipment · Canada
Fitness Avenue: 184K visits a month, 27 active Meta ads, Gravity score 581.
Fitness Avenue — Fitness Avenue is a Canadian retailer that sells exercise and fitness equipment, including weightlifting bars, weights, dumbbells, strength equipment, and conditioning products. In September 2026 fitnessavenue.ca drew an estimated 184K visits, down 12% on the month before. It ranks #5 of 343 Fitness & General Exercise Equipment brands in Canada.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 6 peers: Fitness & General Exercise Equipment brands in Canada with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Fitness Avenue is a Canadian retailer that sells exercise and fitness equipment, including weightlifting bars, weights, dumbbells, strength equipment, and conditioning products.
01 · Traffic
How much traffic Fitness Avenue gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fitness Avenue drew an estimated 184K visits in September 2026, down 12% on the month before and up 29% over three months.
- Worldwide#56,111of 4.5M sites · Top 5%
- In Canada#987of 104K sites · Top 1%
- Fitness & General Exercise Equipment, worldwide#94of 11,219 brands · Top 1%
- Fitness & General Exercise Equipment, Canada#5of 343 brands · Top 5%
184K
estimated visits in September
1 mo ▼ −12.0%4 mo ▲ +29.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Fitness Avenue.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fitness Avenue holds 2.3 out of 5 on Trustpilot over 6 reviews, 4 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Fitness Equipment Store Fitness Equipment Wholesaler Fitness and Nutrition Service Sporting Goods Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Fitness Avenue sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Fitness Avenue sells on Shopify, 89% of its catalogue in stock. The best seller is Virgin Rubber Hex Dumbbells, at CA$2.99–CA$154.80, followed by AmStaff Fitness Virgin Rubber Grip Olympic Plates and Premium PVC Hex Dumbbells.
#1Virgin Rubber Hex DumbbellsFitness AvenueCA$2.99–CA$154.80In stock
#2AmStaff Fitness Virgin Rubber Grip Olympic PlatesFitness AvenueCA$3.40–CA$439.99In stock
#3Premium PVC Hex DumbbellsFitness AvenueCA$3.99–CA$44.55In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Fitness Avenue in its comparison group.
- Average rating
- 4.74 / 5
- Rated products
- 81% of the catalogue
- In stock
- 89%
- Upper price quartile
- US$174.60
- Currency
- CAD
04 · Ads
What Fitness Avenue is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fitness Avenue runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2022 (image, text, video).
Save 60%+ on Home Gym EquipmentFitness Avenue2 Oct 2026image
Save 60%+ on Home Gym EquipmentFitness Avenue2 Oct 2026image
Exercise & Fitness, Gym Equipment Sale Canada | Fitness AvenueFitness Avenue25 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Video ad21 Oct 2026E&Y Fitness Supplies LTD.verified
Text ad21 Oct 2026E&Y Fitness Supplies LTD.verified
Text ad21 Oct 2026E&Y Fitness Supplies LTD.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Fitness Avenue.
The creators who tag @fitnessavenue on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Fitness Avenue competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fitness Avenue among Fitness & General Exercise Equipment brands in Canada. The closest is Fringe Sport, then Titan Fitness, NORTHERN, GYMSETS, ATLETICA, Rage Fitness.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Fringe Sportfringesport.com | |||||||
| Titan Fitnesstitan.fitness | |||||||
| NORTHERNnortherngymequipment.com | |||||||
| GYMSETSgymsets.co.uk | |||||||
| ATLETICAatletica.de | |||||||
| Rage Fitnessragefitness.com |
07 · Company
The company behind Fitness Avenue.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fitness Avenue is a company based in Toronto, Canada, on a domain registered in June 2010.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇦 Canada · Toronto
- Founded
- Data not available
- Domain registered
- 14 Jun 2010
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- fitnessavenue.ca · Shopify · CAD
- Catalogue
- 114 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fitness Avenue
What people ask Google about Fitness Avenue.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fitness Avenue a legit company?
According to Gravity by Benchr, Fitness Avenue is a brand based in Toronto, Canada: its website has existed since June 2010, it sells on a Shopify store, it has 7,244 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Fitness Avenue?
Fitness Avenue is a Canadian retailer that sells exercise and fitness equipment, including weightlifting bars, weights, dumbbells, strength equipment, and conditioning products. Gravity by Benchr classifies it under Fitness & General Exercise Equipment, with Weight Lifting making up 51% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Fitness Avenue prices: how much is it?
Fitness Avenue's best seller, Virgin Rubber Hex Dumbbells, sells from CA$2.99 to CA$154.80 on fitnessavenue.ca. 89% of the catalogue is in stock. Gravity does not track prices daily: check fitnessavenue.ca before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Fitness Avenue promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Fitness Avenue advertises on Facebook and Instagram and on Google, where its offers often run. Check fitnessavenue.ca for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Fitness Avenue?
Fitness Avenue sells on its own website, fitnessavenue.ca, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Fitness Avenue?
Gravity by Benchr records a company based in Toronto, Canada, whose domain was registered in 2010. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Fitness Avenue growing?
Yes. Gravity by Benchr estimates about 184,200 visits to fitnessavenue.ca in September 2026, down 12% in a month and up 29% over three months. Fitness Avenue ranks #5 of 343 Fitness & General Exercise Equipment brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Fitness Avenue use?
Gravity by Benchr identifies fitnessavenue.ca as a Shopify store (standard plan, not Shopify Plus), selling in CAD. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Fitness Avenue's ad budget?
Gravity by Benchr does not publish a spend figure for Fitness Avenue on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Fitness & General Exercise Equipment brands in Canada?
Among Fitness & General Exercise Equipment brands in Canada in the Gravity by Benchr index, Fitness Avenue ranks #5 of 343 by estimated traffic. Its closest competitors on the same market are Fringe Sport, Titan Fitness, NORTHERN, GYMSETS, ATLETICA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fitness Avenue.