Brand page · Fitness & General Exercise Equipment · Denmark
Fitnessshoppen: 67.7k visits a month, 44 active Meta ads, Gravity score 478.
Fitnessshoppen — Fitnessshoppen is a Danish retailer specializing in fitness and training equipment, offering a wide selection of exercise machines, weightlifting gear, crossfit equipment, yoga supplies and more for home training, rehabilitation and professional use. In September 2026 fitnessshoppen.dk drew an estimated 67.7k visits, up 9% on the month before. It ranks #3 of 64 Fitness & General Exercise Equipment brands in Denmark and holds a 4.5 Trustpilot rating over 1,089 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 11 peers: Fitness & General Exercise Equipment brands in Denmark with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Fitnessshoppen is a Danish retailer specializing in fitness and training equipment, offering a wide selection of exercise machines, weightlifting gear, crossfit equipment, yoga supplies and more for home training, rehabilitation and professional use.
01 · Traffic
How much traffic Fitnessshoppen gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fitnessshoppen drew an estimated 67.7k visits in September 2026, up 9% on the month before and up 7% over three months.
- Worldwide#131,191of 4.5m sites · Top 5%
- In Denmark#675of 21.4k sites · Top 5%
- Fitness & General Exercise Equipment, worldwide#358of 11,219 brands · Top 5%
- Fitness & General Exercise Equipment, Denmark#3of 64 brands · Top 5%
67.7k
estimated visits in September
1 mo ▲ +9.5%4 mo ▲ +7.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Fitnessshoppen.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fitnessshoppen holds 4.5 out of 5 on Trustpilot over 1,089 reviews, 144 of them in the last twelve months: 80% of customers give five stars and 5% one star. That volume places Fitnessshoppen in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Fitness Equipment Store Fitness Equipment Wholesaler Physiotherapy Equipment Supplier Fitness and Nutrition Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Fitnessshoppen sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Fitnessshoppen's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Fitnessshoppen in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Fitnessshoppen is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fitnessshoppen runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Track din udvikling nemtFitnessshoppen.dk7 Oct 2026video
Kom rigtigt i gang med din træning 💪Fitnessshoppen.dk30 Sept 2026video
En god træningsmåtte er ikke til at gå på kompromis med 💪Fitnessshoppen.dk24 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Sport Scandinavia A/Sverified
Text ad19 Oct 2026Sport Scandinavia A/Sverified
Text ad19 Oct 2026Sport Scandinavia A/Sverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Fitnessshoppen.
The creators who tag @fitnessshoppen.dk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fitnessshoppen.dk on Instagram, led by Dina Thorslund (10.6k followers, 3.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDina Thorslund@dinathorslund · 🇩🇰 DK | Pro sports athletes Creator | 10.6k | 3.3% | 2 | Tagged @fitnessshoppen.dk |
06 · Competitors according to Gravity
Who Fitnessshoppen competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fitnessshoppen among Fitness & General Exercise Equipment brands in Denmark. The closest is Интернет-магазин спортивных тренажёров Sportsity.by в Минске, then Fitshop, Fitshop, GymCompany, eleptika.ru, Sam's Fitness.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Интернет-магазин спортивных тренажёров Sportsity.by в Минскеsportsity.by | |||||||
| Fitshopfitshop.dk | |||||||
| Fitshopfitshop.at | |||||||
| GymCompanygymcompany.es | |||||||
| eleptika.rueleptika.ru | |||||||
| Sam's Fitnesssamsfitness.com.au |
07 · Company
The company behind Fitnessshoppen.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fitnessshoppen is a company based in Denmark, founded in 2010 according to LinkedIn. It employs about 21 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- 🇩🇰 Denmark
- Founded
- 2010, per LinkedIn
- Domain registered
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- Share capital
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- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 21 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- fitnessshoppen.dk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fitnessshoppen
What people ask Google about Fitnessshoppen.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fitnessshoppen legit or a scam?
According to Gravity by Benchr, Fitnessshoppen is a brand based in Denmark: its Trustpilot profile is claimed by the brand, it employs 21 people on LinkedIn, it has 4,539 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Fitnessshoppen reviews: is it worth it?
Customers rate Fitnessshoppen 4.5 out of 5 on Trustpilot over 1,089 reviews, 144 of them in the last twelve months: 80% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Fitnessshoppen sell?
Fitnessshoppen is a Danish retailer specializing in fitness and training equipment, offering a wide selection of exercise machines, weightlifting gear, crossfit equipment, yoga supplies and more for home training, rehabilitation and professional use. Gravity by Benchr classifies it under Fitness & General Exercise Equipment. Source: Gravity by Benchr product classification.
Fitnessshoppen promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Fitnessshoppen advertises on Facebook and Instagram and on Google, where its offers often run. Check fitnessshoppen.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Fitnessshoppen?
Gravity by Benchr records a company based in Denmark, founded in 2010 according to LinkedIn, with 21 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Fitnessshoppen growing?
Yes. Gravity by Benchr estimates about 67,700 visits to fitnessshoppen.dk in September 2026, up 9% in a month and up 7% over three months. Fitnessshoppen ranks #3 of 64 Fitness & General Exercise Equipment brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Fitnessshoppen's ad budget?
Gravity by Benchr does not publish a spend figure for Fitnessshoppen on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Fitness & General Exercise Equipment brands in Denmark?
Among Fitness & General Exercise Equipment brands in Denmark in the Gravity by Benchr index, Fitnessshoppen ranks #3 of 64 by estimated traffic. Its closest competitors on the same market are Интернет-магазин спортивных тренажёров Sportsity.by в Минске, Fitshop, Fitshop, GymCompany and eleptika.ru. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fitnessshoppen.