Brand page · Fitness & General Exercise Equipment · Germany
Fitshop: 140K visits a month, 3 active Meta ads, Gravity score 510.
Fitshop — Fitshop Group is a German specialty retailer and online mail order company for home fitness equipment, operating 69 stores in Europe and 24 webshops across different countries. In September 2026 fitshop.de drew an estimated 140K visits, down 18% on the month before. It ranks #12 of 308 Fitness & General Exercise Equipment brands in Germany and holds a 4.5 Trustpilot rating over 1,599 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 13 peers: Fitness & General Exercise Equipment brands in Germany with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Fitshop Group is a German specialty retailer and online mail order company for home fitness equipment, operating 69 stores in Europe and 24 webshops across different countries.
01 · Traffic
How much traffic Fitshop gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fitshop drew an estimated 140K visits in September 2026, down 18% on the month before and up 7% over three months.
- Worldwide#70,675of 4.5M sites · Top 5%
- In Germany#3,174of 184K sites · Top 5%
- Fitness & General Exercise Equipment, worldwide#143of 11,219 brands · Top 5%
- Fitness & General Exercise Equipment, Germany#12of 308 brands · Top 5%
140K
estimated visits in September
1 mo ▼ −18.5%4 mo ▲ +6.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Fitshop.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fitshop holds 4.5 out of 5 on Trustpilot over 1,599 reviews, 173 of them in the last twelve months: 50% of customers give five stars and 39% one star. That volume places Fitshop in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Fitness Equipment Store Fitness Equipment Wholesaler Massage Supply Store Table Tennis Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Fitshop sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Fitshop's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Fitshop in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Fitshop is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fitshop runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Assault Air Bike EliteFitshop Group2 Oct 2026image
Assault Air Bike ClassicFitshop Group1 Oct 2026image
Peloton Tread Vision jetzt in Berlin testenFitshop Group30 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Fitshop GmbHverified
Image ad19 Oct 2026Fitshop GmbHverified
Text ad19 Oct 2026Fitshop GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Fitshop.
The creators who tag @fitshopgroup on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fitshopgroup on Instagram, led by Axel Stein (71.6K followers, 3.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAxel Stein@axelstein4real · 🇩🇪 DE | Cinema series pop culture Creator | 71.6K | 3.1% | 2 | Tagged @fitshopgroup |
06 · Competitors according to Gravity
Who Fitshop competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fitshop among Fitness & General Exercise Equipment brands in Germany. The closest is La Casa del Fitness, then ultimatefitness.cl, Life Fitness Shop, The Treadmill Factory, Fitwinkel, Sportfitness.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| La Casa del Fitnesslacasadelfitness.com | |||||||
| ultimatefitness.clultimatefitness.cl | |||||||
| Life Fitness Shopshop.lifefitness.com | |||||||
| The Treadmill Factorytreadmillfactory.ca | |||||||
| Fitwinkelfitwinkel.nl | |||||||
| Sportfitnesssportfitness.co |
07 · Company
The company behind Fitshop.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fitshop is a company based in Germany, founded in 1984 according to LinkedIn. It employs about 150 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- 1984, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 150 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- fitshop.de
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fitshop
What people ask Google about Fitshop.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fitshop legit?
According to Gravity by Benchr, Fitshop is a brand based in Germany: its Trustpilot profile is claimed by the brand, it employs 150 people on LinkedIn, it has 7,667 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Fitshop reviews
Customers rate Fitshop 4.5 out of 5 on Trustpilot over 1,599 reviews, 173 of them in the last twelve months: 50% give five stars, 39% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Fitshop known for?
Fitshop Group is a German specialty retailer and online mail order company for home fitness equipment, operating 69 stores in Europe and 24 webshops across different countries. Gravity by Benchr classifies it under Fitness & General Exercise Equipment. Source: Gravity by Benchr product classification.
Does Fitshop have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Fitshop advertises on Facebook and Instagram and on Google, where its offers often run. Check fitshop.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Fitshop?
Gravity by Benchr records a company based in Germany, founded in 1984 according to LinkedIn, with 150 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Fitshop growing?
Yes. Gravity by Benchr estimates about 140,000 visits to fitshop.de in September 2026, down 18% in a month and up 7% over three months. Fitshop ranks #12 of 308 Fitness & General Exercise Equipment brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Fitshop spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Fitshop on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Fitness & General Exercise Equipment brands in Germany?
Among Fitness & General Exercise Equipment brands in Germany in the Gravity by Benchr index, Fitshop ranks #12 of 308 by estimated traffic. Its closest competitors on the same market are La Casa del Fitness, ultimatefitness.cl, Life Fitness Shop, The Treadmill Factory, Fitwinkel. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fitshop.