Brand page · Fitness & General Exercise Equipment · Netherlands
Fitwinkel: 121K visits a month, 2 active Meta ads.
Fitwinkel — Fitwinkel is a Dutch specialist in fitness equipment, fitness articles, and strength training equipment, offering products and advice online and in physical stores. In September 2026 fitwinkel.nl drew an estimated 121K visits, down 27% on the month before. It ranks #2 of 182 Fitness & General Exercise Equipment brands in Netherlands and holds a 4.1 Trustpilot rating over 6,871 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Fitwinkel is a Dutch specialist in fitness equipment, fitness articles, and strength training equipment, offering products and advice online and in physical stores.
01 · Traffic
How much traffic Fitwinkel gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fitwinkel drew an estimated 121K visits in September 2026, down 27% on the month before and up 8% over three months.
- Worldwide#80,126of 4.5M sites · Top 5%
- In Netherlands#1,052of 78.6K sites · Top 5%
- Fitness & General Exercise Equipment, worldwide#169of 11,219 brands · Top 5%
- Fitness & General Exercise Equipment, Netherlands#2of 182 brands · Top 5%
121K
estimated visits in September
1 mo ▼ −26.7%4 mo ▲ +7.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Fitwinkel.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fitwinkel holds 4.1 out of 5 on Trustpilot over 6,871 reviews, 105 of them in the last twelve months: 76% of customers give five stars and 5% one star. That volume places Fitwinkel in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Fitness Equipment Store Martial Arts Supply Store Sportswear Store Physiotherapy Equipment Supplier Vitamin and Supplements Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Fitwinkel sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Fitwinkel sells on Shopify, 80% of its catalogue in stock. The best seller is VirtuFit Huidplooimeter - Vetpercentagemeter - Vetmeter - Wit, at €6.95, followed by VirtuFit Verstelbare Dumbbell Set - Vinyl - 2 x 14 kg and VirtuFit Omtrekmeter - Meetlint met BMI Calculator - 150 cm.
#1VirtuFit Huidplooimeter - Vetpercentagemeter - Vetmeter - WitFitwinkel€6.95In stock
#2VirtuFit Verstelbare Dumbbell Set - Vinyl - 2 x 14 kgFitwinkel€44.90In stock
#3VirtuFit Omtrekmeter - Meetlint met BMI Calculator - 150 cmFitwinkel€4.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Data not available
Share of the catalogue by product family.
The dominant category places Fitwinkel in its comparison group.
- Average rating
- 4.65 / 5
- Rated products
- 0% of the catalogue
- In stock
- 80%
- Upper price quartile
- US$223.96
- Currency
- EUR
04 · Ads
What Fitwinkel is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fitwinkel runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
VirtuFit Curlstang Gietijzer 60 kgFitwinkel.nl1 Oct 2026image
Samen genieten van de zomer💙Fitwinkel.nl1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Sporttrader B.V.verified
Text ad19 Oct 2026Sporttrader B.V.verified
Text ad19 Oct 2026Sporttrader B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Fitwinkel.
The creators who tag @fitwinkel.nl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fitwinkel.nl on Instagram, led by Day Vita® vitamines (14.9K followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDay Vita® vitamines@dayvita.nl · 🇳🇱 NL | Health medicine Creator | 14.9K | 0.0% | 1 | Tagged @fitwinkel.nl |
06 · Competitors according to Gravity
Who Fitwinkel competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fitwinkel among Fitness & General Exercise Equipment brands in Netherlands. The closest is La Casa del Fitness, then Fitshop, Fitbiz Exercise Equipment, Sportfitness, Sportstech, ultimatefitness.cl.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| La Casa del Fitnesslacasadelfitness.com | |||||||
| Fitshopfitshop.de | |||||||
| Fitbiz Exercise Equipmentfitbiz.com.au | |||||||
| Sportfitnesssportfitness.co | |||||||
| Sportstechsportstech.de | |||||||
| ultimatefitness.clultimatefitness.cl |
07 · Company
The company behind Fitwinkel.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fitwinkel is a company based in Netherlands, founded in 2000 according to LinkedIn, on a domain registered in August 2008. It employs about 65 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- 2000, per LinkedIn
- Domain registered
- 2 Aug 2008
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 65 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- fitwinkel.nl · Shopify · EUR
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fitwinkel
What people ask Google about Fitwinkel.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fitwinkel legit?
According to Gravity by Benchr, Fitwinkel is a brand based in Netherlands: its website has existed since August 2008, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 65 people on LinkedIn, it has 3,700 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Fitwinkel reviews: is it worth it?
Customers rate Fitwinkel 4.1 out of 5 on Trustpilot over 6,871 reviews, 105 of them in the last twelve months: 76% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Fitwinkel sell?
Fitwinkel is a Dutch specialist in fitness equipment, fitness articles, and strength training equipment, offering products and advice online and in physical stores. Gravity by Benchr classifies it under Fitness & General Exercise Equipment. Source: Gravity by Benchr product classification, October 2026.
Fitwinkel prices: how much is it?
Fitwinkel's best seller, VirtuFit Huidplooimeter - Vetpercentagemeter - Vetmeter - Wit, sells €6.95 on fitwinkel.nl. 80% of the catalogue is in stock. Gravity does not track prices daily: check fitwinkel.nl before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Fitwinkel discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Fitwinkel advertises on Facebook and Instagram and on Google, where its offers often run. Check fitwinkel.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Fitwinkel?
Fitwinkel sells on its own website, fitwinkel.nl, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Fitwinkel?
Gravity by Benchr records a company based in Netherlands, founded in 2000 according to LinkedIn, on a domain registered in 2008, with 65 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Fitwinkel growing?
Yes. Gravity by Benchr estimates about 120,600 visits to fitwinkel.nl in September 2026, down 27% in a month and up 8% over three months. Fitwinkel ranks #2 of 182 Fitness & General Exercise Equipment brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Fitwinkel use?
Gravity by Benchr identifies fitwinkel.nl as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
How much does Fitwinkel spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Fitwinkel on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Fitness & General Exercise Equipment brands in Netherlands?
Among Fitness & General Exercise Equipment brands in Netherlands in the Gravity by Benchr index, Fitwinkel ranks #2 of 182 by estimated traffic. Its closest competitors on the same market are La Casa del Fitness, Fitshop, Fitbiz Exercise Equipment, Sportfitness, Sportstech. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fitwinkel.