Brand page · Fitness & General Exercise Equipment · United Kingdom
Fittle: 69.3k visits a month, 33 active Meta ads, Gravity score 577.
Fittle — Fittle designs premium home fitness equipment, specifically strength training equipment including the Fittle Box which combines weights bench, adjustable dumbbells, barbell, weight plates, resistance bands and storage into one compact system. In September 2026 fittle.fit drew an estimated 69.3k visits, up 148% on the month before. It ranks #26 of 577 Fitness & General Exercise Equipment brands in United Kingdom and holds a 4.5 Trustpilot rating over 51 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 37 peers: Fitness & General Exercise Equipment brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Fittle designs premium home fitness equipment, specifically strength training equipment including the Fittle Box which combines weights bench, adjustable dumbbells, barbell, weight plates, resistance bands and storage into one compact system.
01 · Traffic
How much traffic Fittle gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fittle drew an estimated 69.3k visits in September 2026, up 148% on the month before and up 150% over three months.
- Worldwide#128,563of 4.5m sites · Top 5%
- In United Kingdom#6,705of 192k sites · Top 5%
- Fitness & General Exercise Equipment, worldwide#346of 11,219 brands · Top 5%
- Fitness & General Exercise Equipment, United Kingdom#26of 577 brands · Top 5%
69.3k
estimated visits in September
1 mo ▲ +147.9%4 mo ▲ +150.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Fittle.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fittle holds 4.5 out of 5 on Trustpilot over 51 reviews, 25 of them in the last twelve months: 90% of customers give five stars and 4% one star. That volume places Fittle in the top 40% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Fitness and Nutrition Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Fittle sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Fittle sells on Shopify, 95% of its catalogue in stock. The best seller is FITTLE BOX, at £1,250.00–£1,450.00, followed by ABS SLIDERS and FITTLE MAX KIT.
#1FITTLE BOXFittle£1,250.00–£1,450.00In stock
#2ABS SLIDERSFittle£25.00In stock
#3FITTLE MAX KITFittle£300.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Fittle in its comparison group.
- Average rating
- 4.65 / 5
- Rated products
- 16% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$314.35
- Currency
- GBP
04 · Ads
What Fittle is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fittle runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since November 2025 (image, text, video).
All-In-One Home Gym - From £1,250Fittle Fit7 Oct 2026video
All-In-One Home Gym - From £1,250Fittle Fit7 Oct 2026video
I don’t need more motivation. I need less driving. | Ad I love lifting weights. The fifty-minute round trip before I’ve actually done any lFittle Fit7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026FITTLE LTDverified
Image ad20 Oct 2026FITTLE LTDverified
Text ad20 Oct 2026FITTLE LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Fittle.
The creators who tag @fittlefit on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fittlefit on Instagram, led by Aimee Victoria Long | Pilates PT (90.3k followers, 3.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAimee Victoria Long | Pilates PT@aimeevictorialong · 🇬🇧 GB | Fitness sport bodybuilding Creator | 90.3k | 3.3% | 1 | Tagged @fittlefit |
06 · Competitors according to Gravity
Who Fittle competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fittle among Fitness & General Exercise Equipment brands in United Kingdom. The closest is Rival Strength, then Freyja Fit, Exersci, Lift Sets, Gym Master - Gym Equipment, Assassin Goods.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Rival Strengthrivalstrength.co.uk | |||||||
| Freyja Fitfreyjafit.co.uk | |||||||
| Exersciexersci.co.uk | |||||||
| Lift Setsliftsets.co.uk | |||||||
| Gym Master - Gym Equipmentgymmaster.co.uk | |||||||
| Assassin Goodsassassingoods.com |
07 · Company
The company behind Fittle.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fittle is a company based in London, United Kingdom, founded in 2021 according to LinkedIn, on a domain registered in December 2021. It employs about 7 people and is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2021, per LinkedIn
- Domain registered
- 30 Dec 2021
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 7 on LinkedIn
- Funding stage
- Seed · last deal: seed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- fittle.fit · Shopify · GBP
- Catalogue
- 3 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fittle
What people ask Google about Fittle.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fittle a legit company?
According to Gravity by Benchr, Fittle is a brand based in London, United Kingdom: its website has existed since December 2021, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 7 people on LinkedIn, it has 41,205 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Fittle reviews
Customers rate Fittle 4.5 out of 5 on Trustpilot over 51 reviews, 25 of them in the last twelve months: 90% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Fittle sell?
Fittle designs premium home fitness equipment, specifically strength training equipment including the Fittle Box which combines weights bench, adjustable dumbbells, barbell, weight plates, resistance bands and storage into one compact system. Gravity by Benchr classifies it under Fitness & General Exercise Equipment, with Weight Lifting making up 42% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Fittle expensive?
Fittle's best seller, FITTLE BOX, sells from £1,250.00 to £1,450.00 on fittle.fit. 95% of the catalogue is in stock. Gravity does not track prices daily: check fittle.fit before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Fittle discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Fittle advertises on Facebook and Instagram and on Google, where its offers often run. Check fittle.fit for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Fittle?
Fittle sells on its own website, fittle.fit, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Fittle?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2021 according to LinkedIn, on a domain registered in 2021, with 7 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Fittle growing?
Yes. Gravity by Benchr estimates about 69,300 visits to fittle.fit in September 2026, up 148% in a month and up 150% over three months. Fittle ranks #26 of 577 Fitness & General Exercise Equipment brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Fittle use?
Gravity by Benchr identifies fittle.fit as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Fittle's ad budget?
Gravity by Benchr does not publish a spend figure for Fittle on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Fitness & General Exercise Equipment brands in United Kingdom?
Among Fitness & General Exercise Equipment brands in United Kingdom in the Gravity by Benchr index, Fittle ranks #26 of 577 by estimated traffic. Its closest competitors on the same market are Rival Strength, Freyja Fit, Exersci, Lift Sets and Gym Master - Gym Equipment. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fittle.