Brand page · Fitness & General Exercise Equipment
Fitwinkel: 50.2k visits a month, 2 active Meta ads.
Fitwinkel — Fitwinkel is a Belgian retailer specializing in fitness equipment, strength training gear, sportswear, and fitness accessories. In September 2026 fitwinkel.be drew an estimated 50.2k visits, down 33% on the month before. It ranks #1 of 27 Fitness & General Exercise Equipment brands and holds a 4.1 Trustpilot rating over 19 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Fitwinkel is a Belgian retailer specializing in fitness equipment, strength training gear, sportswear, and fitness accessories.
01 · Traffic
How much traffic Fitwinkel gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fitwinkel drew an estimated 50.2k visits in September 2026, down 33% on the month before and up 12% over three months.
- Worldwide#169,585of 4.5m sites · Top 5%
- In Belgium#869of 36.5k sites · Top 5%
- Fitness & General Exercise Equipment, worldwide#518of 11,219 brands · Top 5%
- Fitness & General Exercise Equipment, Belgium#1of 27 brands · Top 5%
50.2k
estimated visits in September
1 mo ▼ −32.6%4 mo ▲ +11.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Fitwinkel.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fitwinkel holds 4.1 out of 5 on Trustpilot over 19 reviews, 17 of them in the last twelve months: 84% of customers give five stars and 16% one star. That volume places Fitwinkel in the top 50% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50%.
Fitness Equipment Store Personal Trainer Fitness Equipment Wholesaler Fitness and Nutrition Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Fitwinkel sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Fitwinkel sells on Shopify, 80% of its catalogue in stock. The best seller is VirtuFit Huidplooimeter - Vetpercentagemeter - Vetmeter - Wit, at €6.95, followed by VirtuFit Verstelbare Dumbbell Set - Vinyl - 2 x 14 kg and VirtuFit Omtrekmeter - Meetlint met BMI Calculator - 150 cm.
#1VirtuFit Huidplooimeter - Vetpercentagemeter - Vetmeter - WitFitwinkel€6.95In stock
#2VirtuFit Verstelbare Dumbbell Set - Vinyl - 2 x 14 kgFitwinkel€44.90In stock
#3VirtuFit Omtrekmeter - Meetlint met BMI Calculator - 150 cmFitwinkel€4.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Data not available
Share of the catalogue by product family.
The dominant category places Fitwinkel in its comparison group.
- Average rating
- 4.65 / 5
- Rated products
- 0% of the catalogue
- In stock
- 80%
- Upper price quartile
- US$223.96
- Currency
- EUR
04 · Ads
What Fitwinkel is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fitwinkel runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
VirtuFit Curlstang Gietijzer 60 kgFitwinkel.nl1 Oct 2026image
Samen genieten van de zomer💙Fitwinkel.nl1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Fitwinkel Hasseltverified
Image ad20 Oct 2026Fitwinkel Hasseltverified
Text ad20 Oct 2026Fitwinkel Hasseltverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Fitwinkel.
The creators who tag @fitwinkel.nl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fitwinkel.nl on Instagram, led by Day Vita® vitamines (14.9k followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDay Vita® vitamines@dayvita.nl · 🇳🇱 NL | Health medicine Creator | 14.9k | 0.0% | 1 | Tagged @fitwinkel.nl |
06 · Competitors according to Gravity
Who Fitwinkel competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fitwinkel among Fitness & General Exercise Equipment brands. The closest is Gorilla Sports, then Fitness Shop Guatemala, Elite Fitness, Billig-fitness.dk, cross equip, اليسر للأجهزة الرياضية.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Gorilla Sportsgorillasports.fi | |||||||
| Fitness Shop Guatemalafitness.com.gt | |||||||
| Elite Fitnesselitefitness.co.nz | |||||||
| Billig-fitness.dkbillig-fitness.dk | |||||||
| cross equipcrossequip.ch | |||||||
| اليسر للأجهزة الرياضيةelyosr-sports.com |
07 · Company
The company behind Fitwinkel.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fitwinkel is an e-commerce brand, founded in 2000 according to LinkedIn. It employs about 10 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2000, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- fitwinkel.be · Shopify · EUR
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fitwinkel
What people ask Google about Fitwinkel.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fitwinkel legit or a scam?
According to Gravity by Benchr, Fitwinkel is a brand: it sells on a Shopify store, it employs 10 people on LinkedIn, it has 3,700 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Fitwinkel reviews: is it worth it?
Customers rate Fitwinkel 4.1 out of 5 on Trustpilot over 19 reviews, 17 of them in the last twelve months: 84% give five stars, 16% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Fitwinkel?
Fitwinkel is a Belgian retailer specializing in fitness equipment, strength training gear, sportswear, and fitness accessories. Gravity by Benchr classifies it under Fitness & General Exercise Equipment. Source: Gravity by Benchr product classification, October 2026.
Is Fitwinkel expensive?
Fitwinkel's best seller, VirtuFit Huidplooimeter - Vetpercentagemeter - Vetmeter - Wit, sells €6.95 on fitwinkel.be. 80% of the catalogue is in stock. Gravity does not track prices daily: check fitwinkel.be before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Fitwinkel have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Fitwinkel advertises on Facebook and Instagram and on Google, where its offers often run. Check fitwinkel.be for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Fitwinkel?
Fitwinkel sells on its own website, fitwinkel.be, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Fitwinkel?
Gravity by Benchr records a company, founded in 2000 according to LinkedIn, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Fitwinkel doing well?
Yes. Gravity by Benchr estimates about 50,200 visits to fitwinkel.be in September 2026, down 33% in a month and up 12% over three months. Fitwinkel ranks #1 of 27 Fitness & General Exercise Equipment brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Fitwinkel use?
Gravity by Benchr identifies fitwinkel.be as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
What is Fitwinkel's ad budget?
Gravity by Benchr does not publish a spend figure for Fitwinkel on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Fitness & General Exercise Equipment brands?
Among Fitness & General Exercise Equipment brands in the Gravity by Benchr index, Fitwinkel ranks #1 of 27 by estimated traffic. Its closest competitors on the same market are Gorilla Sports, Fitness Shop Guatemala, Elite Fitness, Billig-fitness.dk and cross equip. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fitwinkel.