Brand page · Personal Care · Germany
flaconi: 4.8M visits a month, 258 active Meta ads.
flaconi — An online shop offering a wide range of perfumes, makeup, and beauty products with free shipping options. In September 2026 flaconi.de drew an estimated 4.8M visits, down 5% on the month before. It ranks #1 of 3,138 Personal Care brands in Germany and holds a 4.4 Trustpilot rating over 25,445 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
An online shop offering a wide range of perfumes, makeup, and beauty products with free shipping options.
01 · Traffic
How much traffic flaconi gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
flaconi drew an estimated 4.8M visits in September 2026, down 5% on the month before and up 31% over three months.
- Worldwide#4,075of 4.5M sites · Top 1%
- In Germany#180of 184K sites · Top 1%
- Personal Care, worldwide#112of 215,119 brands · Top 1%
- Personal Care, Germany#1of 3,138 brands · Top 1%
4.8M
estimated visits in September
1 mo ▼ −5.2%4 mo ▲ +30.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about flaconi.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
flaconi holds 4.4 out of 5 on Trustpilot over 25,445 reviews, 4,920 of them in the last twelve months: 85% of customers give five stars and 8% one star. That volume places flaconi in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Beauty & Well-being
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What flaconi sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read flaconi's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places flaconi in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What flaconi is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
flaconi runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
HUGO BOSS BOSS Orange Woman Toaletní voda 75 mlflaconi7 Oct 2026image
Time is on your sideflaconi7 Oct 2026video
Weihnachtsvorfreude auf Klickflaconi6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Flaconi GmbHverified
Text ad21 Oct 2026Flaconi GmbHverified
Text ad21 Oct 2026Flaconi GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about flaconi.
The creators who tag @flaconi on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @flaconi on Instagram, led by Natalie Michaelis (24K followers, 3.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNatalie Michaelis@natalievip · 🇩🇪 DE | Beauty cosmetics skincare Creator | 24K | 3.7% | 7 | Tagged @flaconi |
06 · Competitors according to Gravity
Who flaconi competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for flaconi among Personal Care brands in Germany. The closest is notino.ie, then fragrance.com, perfumesclub.com, makeup.fr, parfumdo.com, allbeauty.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| notino.ienotino.ie | |||||||
| fragrance.comfragrance.com | |||||||
| perfumesclub.comperfumesclub.com | |||||||
| makeup.frmakeup.fr | |||||||
| parfumdo.comparfumdo.com | |||||||
| allbeautyallbeauty.com |
07 · Company
The company behind flaconi.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
flaconi is a company based in Germany, founded in 2011 according to LinkedIn. It employs about 700 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- 2011, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 700 on LinkedIn · 501-1,000
- Funding stage
- M and a · last deal: series unknown
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- flaconi.de
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about flaconi
What people ask Google about flaconi.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is flaconi a legit company?
According to Gravity by Benchr, flaconi is a brand based in Germany: its Trustpilot profile is claimed by the brand, it employs 700 people on LinkedIn, it has 261,269 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
flaconi reviews
Customers rate flaconi 4.4 out of 5 on Trustpilot over 25,445 reviews, 4,920 of them in the last twelve months: 85% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does flaconi sell?
An online shop offering a wide range of perfumes, makeup, and beauty products with free shipping options. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does flaconi have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: flaconi advertises on Facebook and Instagram and on Google, where its offers often run. Check flaconi.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind flaconi?
Gravity by Benchr records a company based in Germany, founded in 2011 according to LinkedIn, with 700 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is flaconi doing well?
Yes. Gravity by Benchr estimates about 4,766,300 visits to flaconi.de in September 2026, down 5% in a month and up 31% over three months. flaconi ranks #1 of 3,138 Personal Care brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is flaconi's ad budget?
Gravity by Benchr does not publish a spend figure for flaconi on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Germany?
Among Personal Care brands in Germany in the Gravity by Benchr index, flaconi ranks #1 of 3,138 by estimated traffic. Its closest competitors on the same market are notino.ie, fragrance.com, perfumesclub.com, makeup.fr, parfumdo.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with flaconi.