Brand page · Personal Care · United States
Fragrance.com: 197K visits a month, 80 active Meta ads, Gravity score 570.
Fragrance.com — Fragrance.com is an online retailer that sells discount perfumes, colognes, skincare, makeup, haircare, aromatherapy products, and candles from various brands. In September 2026 fragrance.com drew an estimated 197K visits, down 5% on the month before. It ranks #27 of 2,136 Personal Care brands in United States and holds a 4.6 Trustpilot rating over 3,930 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Fragrance.com is an online retailer that sells discount perfumes, colognes, skincare, makeup, haircare, aromatherapy products, and candles from various brands.
01 · Traffic
How much traffic Fragrance.com gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fragrance.com drew an estimated 197K visits in September 2026, down 5% on the month before and up 7% over three months.
- Worldwide#53,108of 4.5M sites · Top 5%
- In Netherlands#698of 78.6K sites · Top 1%
- Personal Care, worldwide#2,421of 215,119 brands · Top 5%
- Personal Care, Netherlands#27of 2,136 brands · Top 5%
197K
estimated visits in September
1 mo ▼ −5.2%4 mo ▲ +6.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Fragrance.com.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fragrance.com holds 4.6 out of 5 on Trustpilot over 3,930 reviews, 2,824 of them in the last twelve months: 84% of customers give five stars and 6% one star. That volume places Fragrance.com in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Cosmetics and Perfumes Supplier Perfume Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Fragrance.com sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Fragrance.com's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Fragrance.com in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Fragrance.com is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fragrance.com runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since November 2024 (image, text, video).
#AD | 7 of the best cold weather fragrances that get compliments! These are some of my favourite winter scents that smell incredible and arFragrancenet.com14 Oct 2026video
Authentic Designer Perfumes @ Low PricesFragrancenet.com14 Oct 2026image
Authentic Designer Perfumes @ Low PricesFragrancenet.com14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026FNC International B.V.verified
Text ad19 Oct 2026FNC International B.V.verified
Text ad19 Oct 2026FNC International B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Fragrance.com.
The creators who tag @fragrancenet on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fragrancenet on Instagram, led by Sophie King (25.8K followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSophie King@sokilondon · 🇬🇧 GB | Fashion style luxury Creator | 25.8K | 0.6% | 3 | Tagged @fragrancenet |
06 · Competitors according to Gravity
Who Fragrance.com competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fragrance.com among Personal Care brands in United States. The closest is notino.ie, then perfume.com, theperfumeshop.com, thefragranceshop.co.uk, parfumdo.com, The Beauty Store.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| notino.ienotino.ie | |||||||
| perfume.comperfume.com | |||||||
| theperfumeshop.comtheperfumeshop.com | |||||||
| thefragranceshop.co.ukthefragranceshop.co.uk | |||||||
| parfumdo.comparfumdo.com | |||||||
| The Beauty Storethebeautystore.com |
07 · Company
The company behind Fragrance.com.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fragrance.com is a company based in United States, founded in 1997 according to LinkedIn, on a domain registered in March 1998. It employs about 203 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
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- Entity country
- 🇺🇸 United States
- Founded
- 1997, per LinkedIn
- Domain registered
- 17 Mar 1998
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 203 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- fragrance.com · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fragrance.com
What people ask Google about Fragrance.com.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fragrance.com legit or a scam?
According to Gravity by Benchr, Fragrance.com is a brand based in United States: its website has existed since March 1998, its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 203 people on LinkedIn, it has 229,236 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Fragrance.com reviews: is it worth it?
Customers rate Fragrance.com 4.6 out of 5 on Trustpilot over 3,930 reviews, 2,824 of them in the last twelve months: 84% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Fragrance.com?
Fragrance.com is an online retailer that sells discount perfumes, colognes, skincare, makeup, haircare, aromatherapy products, and candles from various brands. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Fragrance.com promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Fragrance.com advertises on Facebook and Instagram and on Google, where its offers often run. Check fragrance.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Fragrance.com?
Fragrance.com sells on its own website, fragrance.com, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Fragrance.com?
Gravity by Benchr records a company based in United States, founded in 1997 according to LinkedIn, on a domain registered in 1998, with 203 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Fragrance.com doing well?
Yes. Gravity by Benchr estimates about 197,200 visits to fragrance.com in September 2026, down 5% in a month and up 7% over three months. Fragrance.com ranks #27 of 2,136 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Fragrance.com use?
Gravity by Benchr identifies fragrance.com as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Fragrance.com spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Fragrance.com on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Fragrance.com ranks #27 of 2,136 by estimated traffic. Its closest competitors on the same market are notino.ie, perfume.com, theperfumeshop.com, thefragranceshop.co.uk, parfumdo.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fragrance.com.