Brand page · Shoes · Sweden
Flattered: 186k visits a month, 390 active Meta ads, Gravity score 648.
Flattered — Flattered is a footwear and leather goods brand that designs products in Stockholm and crafts them in Europe, embracing Scandinavian minimalism and quality craftsmanship. In September 2026 flattered.com drew an estimated 186k visits, up 64% on the month before. It ranks #175 of 6,771 Shoes brands in Sweden and holds a 4.2 Trustpilot rating over 1,002 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 8 peers: Shoes brands in Sweden with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Flattered is a footwear and leather goods brand that designs products in Stockholm and crafts them in Europe, embracing Scandinavian minimalism and quality craftsmanship.
01 · Traffic
How much traffic Flattered gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Flattered drew an estimated 186k visits in September 2026, up 64% on the month before and up 52% over three months.
- Worldwide#55,780of 4.5m sites · Top 5%
- In United States#18,325of 1.2m sites · Top 5%
- Shoes, worldwide#1,140of 46,962 brands · Top 5%
- Shoes, United States#175of 6,771 brands · Top 5%
186k
estimated visits in September
1 mo ▲ +64.0%4 mo ▲ +52.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Flattered.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Flattered holds 4.2 out of 5 on Trustpilot over 1,002 reviews, 267 of them in the last twelve months: 59% of customers give five stars and 25% one star. That volume places Flattered in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%. On Google, Flattered scores 2.9 over 47 reviews.
Boot Store Handbags Shop Bag Shop Belt Shop Fashion Accessories Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Flattered sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Flattered sells on Shopify, 87% of its catalogue in stock. The best seller is Bon Bon Leather Black, at SEK 2,295.00, followed by Sara Leather Black and Xena Leather Black.
#1Bon Bon Leather BlackFlatteredSEK 2,295.00In stock
#2Sara Leather BlackFlatteredSEK 2,495.00In stock
#3Xena Leather BlackFlatteredSEK 3,295.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Flattered in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 24% of the catalogue
- In stock
- 87%
- Upper price quartile
- US$329.27
- Currency
- SEK
04 · Ads
What Flattered is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Flattered runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2023 (image, text, video).
Florentine in Black LeatherFlattered7 Oct 2026image
Florentine in Black LeatherFlattered7 Oct 2026image
Florentine in Black LeatherFlattered7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Flattered ABverified
Text ad20 Oct 2026Flattered ABverified
Text ad20 Oct 2026Flattered ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Flattered.
The creators who tag @flattered on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @flattered on Instagram, led by Pernille Wilby (171k followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPernille Wilby@pernillewilby · 🇩🇰 DK | Fashion style luxury Creator | 171k | 0.9% | 5 | Tagged @flattered |
06 · Competitors according to Gravity
Who Flattered competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Flattered among Shoes brands in Sweden. The closest is SREELEATHERS, then VINCI Leather, JULES & JENN, rylko.com, thebridge.it, florisvanbommel.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| SREELEATHERSsreeleathersonline.com | |||||||
| VINCI Leathervincileather.com | |||||||
| JULES & JENNjulesjenn.com | |||||||
| rylko.comrylko.com | |||||||
| thebridge.itthebridge.it | |||||||
| florisvanbommel.comflorisvanbommel.com |
07 · Company
The company behind Flattered.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Flattered is a company based in Stockholm, Sweden, founded in 2013 according to LinkedIn, on a domain registered in April 2001. It employs about 24 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden · Stockholm
- Founded
- 2013, per LinkedIn
- Domain registered
- 3 Apr 2001
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 24 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- flattered.com · Shopify · SEK
- Catalogue
- 469 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Flattered
What people ask Google about Flattered.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Flattered legit?
According to Gravity by Benchr, Flattered is a brand based in Stockholm, Sweden: its website has existed since April 2001, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 24 people on LinkedIn, it has 351,889 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Flattered?
Customers rate Flattered 4.2 out of 5 on Trustpilot over 1,002 reviews, 267 of them in the last twelve months: 59% give five stars, 25% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. On Google, Flattered scores 2.9 over 47 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Flattered?
Flattered is a footwear and leather goods brand that designs products in Stockholm and crafts them in Europe, embracing Scandinavian minimalism and quality craftsmanship. Gravity by Benchr classifies it under Shoes, with Shoes making up 66% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Flattered prices: how much is it?
Flattered's best seller, Bon Bon Leather Black, sells SEK 2,295.00 on flattered.com. 87% of the catalogue is in stock. Gravity does not track prices daily: check flattered.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Flattered have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Flattered advertises on Facebook and Instagram and on Google, where its offers often run. Check flattered.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Flattered?
Flattered sells on its own website, flattered.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Flattered?
Gravity by Benchr records a company based in Stockholm, Sweden, founded in 2013 according to LinkedIn, on a domain registered in 2001, with 24 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Flattered growing?
Yes. Gravity by Benchr estimates about 185,600 visits to flattered.com in September 2026, up 64% in a month and up 52% over three months. Flattered ranks #175 of 6,771 Shoes brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Flattered use?
Gravity by Benchr identifies flattered.com as a Shopify store (standard plan, not Shopify Plus), selling in SEK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Flattered's ad budget?
Gravity by Benchr does not publish a spend figure for Flattered on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in Sweden?
Among Shoes brands in Sweden in the Gravity by Benchr index, Flattered ranks #175 of 6,771 by estimated traffic. Its closest competitors on the same market are SREELEATHERS, VINCI Leather, JULES & JENN, rylko.com and thebridge.it. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Flattered.