Brand page · Personal Care · Germany

fleeky Top 10% worldwide Top 10% in Germany Top 10% in Personal Care Top 10% in Personal Care in Germany
fleeky.de·🇩🇪 Hamburg, Germany· Shopify

fleeky: 34.4k visits a month, 12 active Meta ads, Gravity score 536.

fleeky — fleeky is a beauty brand that sells at-home DIY kits for lash lifts, brow lifts, and brow henna treatments, allowing customers to perform their own cosmetic treatments. In September 2026 fleeky.de drew an estimated 34.4k visits. It ranks #219 of 3,138 Personal Care brands in Germany and holds a 2.8 Trustpilot rating over 34 reviews.

fleeky.de@fleeky.de 23.5kFacebookLinkedIn 392Trustpilot 2.8Meta Ad Library 12

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
34.4k
−0% vs. August 2026
Instagram followers
23.5k
955 posts · @fleeky.de
Trustpilot
2.8
34 reviews · 12 in 12 months
Meta ads
12
active · on Google since 2021
Products
81%
in stock · 38 collections
Rank in Germany
#219
of 3,138 in Personal Care
LinkedIn
392
followers · 13 employees
Earned media value
€2.1k
per month, Instagram

Gravity score

536/ 1000 · 10 of 10 indicators rated
Brand Power522
Momentum611
Performance477

Percentiles within 181 peers: Personal Care brands in Germany with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

fleeky is a beauty brand that sells at-home DIY kits for lash lifts, brow lifts, and brow henna treatments, allowing customers to perform their own cosmetic treatments.

01 · Traffic

How much traffic fleeky gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

fleeky drew an estimated 34.4k visits in September 2026 and up 22% over three months.

  • Worldwide#233,978of 4.5m sites · Top 10%
  • In Germany#10,316of 184k sites · Top 10%
  • Personal Care, worldwide#11,909of 215,119 brands · Top 10%
  • Personal Care, Germany#219of 3,138 brands · Top 10%
Monthly visitssource Sept 2026

34.4k

estimated visits in September

1 mo ▼ −0.1%4 mo ▲ +22.0%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about fleeky.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

fleeky holds 2.8 out of 5 on Trustpilot over 34 reviews, 12 of them in the last twelve months: 32% of customers give five stars and 47% one star. That volume places fleeky in the top 50% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 20 Oct 2026
2.8TrustScore · 34 reviews · 12 in 12 months
Top 50% review volume
5 ★32%
4 ★3%
3 ★12%
2 ★6%
1 ★47%
Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What fleeky sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

fleeky sells on Shopify, 81% of its catalogue in stock. The best seller is Browlift Kit, at €24.99–€44.99, followed by Lashlift Kit and Tint kit.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Cosmetics79%
Shaving & Grooming4%
Health & Beauty2%
Bundles1%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care94%
Health & Beauty2%
Bundles1%
Cosmetic & Toiletry Bags1%
Medical1%

The dominant category places fleeky in its comparison group.

Prices and ratingsstore data
Average rating
4.42 / 5
Rated products
59% of the catalogue
In stock
81%
Upper price quartile
US$30.23
Currency
EUR

05 · Influencers

Who talks about fleeky.

The creators who tag @fleeky.de on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @fleeky.de on Instagram, led by 𝐆𝐨𝐨𝐝𝐧𝐞𝐬𝐬 𝐃𝐞𝐬𝐭𝐢𝐧𝐲 𝐆𝐥𝐚𝐦𝐆𝐞𝐨𝐧𝐮 💎 (26.2k followers, 0.7% engagement).

Influencersaccounts tagging @fleeky.de · Instagram
AccountProfileFollowersEngagementTagsRelationship
�𝐆𝐨𝐨𝐝𝐧𝐞𝐬𝐬 𝐃𝐞𝐬𝐭𝐢𝐧𝐲 𝐆𝐥𝐚𝐦𝐆𝐞𝐨𝐧𝐮 💎@goodnessdestiny · 🇬🇧 GBFashion style luxury Creator26.2k0.7%2Tagged @fleeky.de
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who fleeky competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for fleeky among Personal Care brands in Germany. The closest is NAILD.de, then Wimpernboutique, Secret Nails, Maniko France, Dr. Bronner's Deutschland, DIPDRIP®.

CompetitorsPersonal Care · Germany · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
NAILD.denaild.de
Wimpernboutiquewimpernboutique.de
Secret Nailssecret-nails.com
Maniko Francemaniko-nails.fr
Dr. Bronner's Deutschlanddrbronner.de
DIPDRIP®dipdrip.de
Competitors Gravity finds for fleeky. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare fleeky with NAILD.de

07 · Company

The company behind fleeky.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

fleeky is a company based in Hamburg, Germany, founded in 2020 according to LinkedIn. It employs about 13 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇩🇪 Germany · Hamburg
Founded
2020, per LinkedIn
Domain registered
Data not available
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
13 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
fleeky.de · Shopify · EUR
Catalogue
38 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about fleeky

What people ask Google about fleeky.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is fleeky legit?

According to Gravity by Benchr, fleeky is a brand based in Hamburg, Germany: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 13 people on LinkedIn, it has 23,463 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

fleeky reviews: is it worth it?

Customers rate fleeky 2.8 out of 5 on Trustpilot over 34 reviews, 12 of them in the last twelve months: 32% give five stars, 47% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does fleeky sell?

fleeky is a beauty brand that sells at-home DIY kits for lash lifts, brow lifts, and brow henna treatments, allowing customers to perform their own cosmetic treatments. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 79% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is fleeky expensive?

fleeky's best seller, Browlift Kit, sells from €24.99 to €44.99 on fleeky.de. 81% of the catalogue is in stock. Gravity does not track prices daily: check fleeky.de before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does fleeky have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: fleeky advertises on Facebook and Instagram and on Google, where its offers often run. Check fleeky.de for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy fleeky?

fleeky sells on its own website, fleeky.de, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns fleeky?

Gravity by Benchr records a company based in Hamburg, Germany, founded in 2020 according to LinkedIn, with 13 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is fleeky doing well?

Yes. Gravity by Benchr estimates about 34,400 visits to fleeky.de in September 2026, down 0% in a month and up 22% over three months. fleeky ranks #219 of 3,138 Personal Care brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does fleeky use?

Gravity by Benchr identifies fleeky.de as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.

What is fleeky's ad budget?

Gravity by Benchr does not publish a spend figure for fleeky on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in Germany?

Among Personal Care brands in Germany in the Gravity by Benchr index, fleeky ranks #219 of 3,138 by estimated traffic. Its closest competitors on the same market are NAILD.de, Wimpernboutique, Secret Nails, Maniko France and Dr. Bronner's Deutschland. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with fleeky.