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- Fleur du Mal
Brand page · Clothing · United States
Fleur du Mal traffic, ads & competitors 699k visits a month, 77 active Meta ads, Gravity score 575.
Fleur du Mal — Shop Fleur du Mal's luxury lingerie & clothing: bras, panties, slip dresses & sleepwear. Free U.S. shipping on orders $195+. In September 2026 fleurdumal.com drew an estimated 699k visits, up 1% on the month before. It ranks #204 of 97,158 Clothing brands in the United States and holds a 2.8 Trustpilot rating over 10 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Shop Fleur du Mal's luxury lingerie & clothing: bras, panties, slip dresses & sleepwear. Free U.S. shipping on orders $195+
01 · Traffic
Fleur du Mal website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fleur du Mal drew an estimated 699k visits in September 2026, up 1% on the month before and up 35% over three months.
- Worldwide#19,035of 4.5m sites · Top 1%
- In United States#6,267of 1.2m sites · Top 1%
- Clothing, worldwide#1,517of 459,295 brands · Top 1%
- Clothing, United States#204of 97,158 brands · Top 1%
699k
estimated visits in September
1 mo ▲ +0.9%4 mo ▲ +35.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Fleur du Mal reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fleur du Mal holds 2.8 out of 5 on Trustpilot over 10 reviews, 5 of them in the last twelve months: 10% of customers give five stars and 50% one star.
Swimwear Store Lingerie Store Women's Clothing Store Lingerie Manufacturer Underwear Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Fleur du Mal best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Fleur du Mal sells on Shopify, 94% of its catalogue in stock. The best seller is Shipping Protection by Route, at US$0.98–US$140.38, followed by Seduce U-Plunge Bra and Le Stretch Lace Demi Bra.
#1Shipping Protection by RouteFleur du MalUS$0.98–US$140.38In stock
#2Seduce U-Plunge BraFleur du MalUS$98.00In stock
#3Le Stretch Lace Demi BraFleur du MalUS$68.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Fleur du Mal in its comparison group.
- Average rating
- 4.89 / 5
- Rated products
- 75% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$268.00
- Currency
- USD
04 · Ads
Fleur du Mal ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fleur du Mal runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2024 (image, text, video).
Shop Organic CottonFleur du Mal30 Sept 2026video
Shop the Iconic Jersey CamiFleur du Mal29 Sept 2026video
Shop Our Iconic CamiFleur du Mal29 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Fleur du Mal, LLCverified
Text ad20 Oct 2026Fleur du Mal, LLCverified
Text ad20 Oct 2026Fleur du Mal, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Fleur du Mal influencers
The creators who tag @fleurdumalnyc on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fleurdumalnyc on Instagram, led by Darlin’ Lingerie (11.3k followers, 1.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDarlin’ Lingerie@nashvilledarlin · 🇺🇸 US | Fashion style luxury Creator | 11.3k | 1.5% | 3 | Tagged @fleurdumalnyc |
06 · Competitors according to Gravity
Fleur du Mal competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fleur du Mal among Clothing brands in the United States. The closest is Intimica.pl, then MARTISLOVE, Selú, ESOTIQ, AVIDLOVE, wonderbramall.co.kr.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Intimica.plintimica.pl | |||||||
| MARTISLOVEmartislove.ru | |||||||
| Selúselu.com.ar | |||||||
| ESOTIQesotiq.com | |||||||
| AVIDLOVEavidlove.com | |||||||
| wonderbramall.co.krwonderbramall.co.kr |
07 · Company
Who is behind Fleur du Mal?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fleur du Mal is a company based in New York, United States, founded in 2012 according to LinkedIn, on a domain registered in July 2005. It employs about 76 people and is listed at seed stage.
- Entity country
- 🇺🇸 United States · New York
- Founded
- 2012, per LinkedIn
- Domain registered
- 23 Jul 2005
- Status
- Operating
- Employees
- 76 on LinkedIn · 11-50
- Funding stage
- Seed · last deal: convertible note
- Own store
- fleurdumal.com · Shopify · USD
- Catalogue
- 4,665 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fleur du Mal
What people ask Google about Fleur du Mal.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fleur du Mal a legit company?
According to Gravity by Benchr, Fleur du Mal is a brand based in New York, United States: its website has existed since July 2005, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 76 people on LinkedIn, it has 451,590 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Fleur du Mal reviews: is it worth it?
Customers rate Fleur du Mal 2.8 out of 5 on Trustpilot over 10 reviews, 5 of them in the last twelve months: 10% give five stars, 50% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Fleur du Mal known for?
Shop Fleur du Mal's luxury lingerie & clothing: bras, panties, slip dresses & sleepwear. Free U.S. shipping on orders $195+ Gravity by Benchr classifies it under Clothing, with Lingerie making up 48% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Fleur du Mal expensive?
Fleur du Mal's best seller, Shipping Protection by Route, sells from US$0.98 to US$140.38 on fleurdumal.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check fleurdumal.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Fleur du Mal promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Fleur du Mal advertises on Facebook and Instagram and on Google, where its offers often run. Check fleurdumal.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Fleur du Mal?
Fleur du Mal sells on its own website, fleurdumal.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Fleur du Mal?
Gravity by Benchr records a company based in New York, United States, founded in 2012 according to LinkedIn, on a domain registered in 2005, with 76 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Fleur du Mal doing well?
Yes. Gravity by Benchr estimates about 699,400 visits to fleurdumal.com in September 2026, up 1% in a month and up 35% over three months. Fleur du Mal ranks #204 of 97,158 Clothing brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Fleur du Mal use?
Gravity by Benchr identifies fleurdumal.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Fleur du Mal spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Fleur du Mal on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in the United States?
Among Clothing brands in the United States in the Gravity by Benchr index, Fleur du Mal ranks #204 of 97,158 by estimated traffic. Its closest competitors on the same market are Intimica.pl, MARTISLOVE, Selú, ESOTIQ and AVIDLOVE. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fleur du Mal.