Brand page · Handbags, Wallets & Cases · France
FLEURON: 34.2k visits a month, 56 active Meta ads, Gravity score 749.
FLEURON — Fleuron Paris is a high-end leather goods brand that designs and handcrafts leather bags in Italy, offering refined and timeless designs with artisanal craftsmanship. In September 2026 fleuron.paris drew an estimated 34.2k visits, down 43% on the month before. It ranks #227 of 6,027 Handbags, Wallets & Cases brands in France and holds a 4.8 Trustpilot rating over 526 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 35 peers: Handbags, Wallets & Cases brands in France with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Fleuron Paris is a high-end leather goods brand that designs and handcrafts leather bags in Italy, offering refined and timeless designs with artisanal craftsmanship.
01 · Traffic
How much traffic FLEURON gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
FLEURON drew an estimated 34.2k visits in September 2026, down 43% on the month before and down 31% over three months.
- Worldwide#235,276of 4.5m sites · Top 10%
- In United States#73,841of 1.2m sites · Top 10%
- Handbags, Wallets & Cases, worldwide#1,575of 28,870 brands · Top 10%
- Handbags, Wallets & Cases, United States#227of 6,027 brands · Top 5%
34.2k
estimated visits in September
1 mo ▼ −43.2%4 mo ▼ −31.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about FLEURON.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
FLEURON holds 4.8 out of 5 on Trustpilot over 526 reviews, 463 of them in the last twelve months: 90% of customers give five stars and 1% one star. That volume places FLEURON in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%. On Google, FLEURON scores 4.9 over 71 reviews.
Fashion Accessories Store Handbags Shop Bag Shop Leather Goods Manufacturer
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What FLEURON sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
FLEURON sells on Shopify, 87% of its catalogue in stock. The best seller is Mini Swann | Taupe, at €465.00, followed by Medium Swann | Taupe and Bloom Bandeau 5x90cm | Vert Amande.
#1Mini Swann | TaupeFLEURON€465.00In stock
#2Medium Swann | TaupeFLEURON€565.00In stock
#3Bloom Bandeau 5x90cm | Vert AmandeFLEURON€85.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places FLEURON in its comparison group.
- Average rating
- 4.90 / 5
- Rated products
- 20% of the catalogue
- In stock
- 87%
- Upper price quartile
- US$632.82
- Currency
- EUR
04 · Ads
What FLEURON is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
FLEURON runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2022 (image, text, video).
Made in ItalyFLEURON6 Oct 2026image
La Boutique Fleuron. Si vous passez par là, passez nous voir. . . The Fleuron Boutique. If you’re around, come say hello. . . #Fleuron #PariFLEURON6 Oct 2026video
Clutch HortensiaFLEURON6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Fleuron Parisverified
Text ad20 Oct 2026Fleuron Parisverified
Text ad19 Oct 2026Fleuron Parisverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about FLEURON.
The creators who tag @fleuron.paris on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fleuron.paris on Instagram, led by Federica (466k followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFederica@junesixtyfive · 🇫🇷 FR | Fashion style luxury Creator | 466k | 0.5% | 3 | Tagged @fleuron.paris |
06 · Competitors according to Gravity
Who FLEURON competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for FLEURON among Handbags, Wallets & Cases brands in France. The closest is Le Feuillet, then Villa Harpel, Catherine Gaillard, LeBag Paris, tqingofficial.com, Astraea.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Le Feuilletlefeuillet.tv | |||||||
| Villa Harpelvillaharpel.com | |||||||
| Catherine Gaillardcatherine-gaillard.com | |||||||
| LeBag Parislebagparis.com | |||||||
| tqingofficial.comtqingofficial.com | |||||||
| Astraeaastraea-paris.com |
07 · Company
The company behind FLEURON.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
FLEURON is a company based in Paris, France, founded in 2019 according to LinkedIn, on a domain registered in January 2015. It employs about 8 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France · Paris
- Founded
- 2019, per LinkedIn
- Domain registered
- 6 Jan 2015
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 8 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- fleuron.paris · Shopify · EUR
- Catalogue
- 16 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about FLEURON
What people ask Google about FLEURON.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is FLEURON legit?
According to Gravity by Benchr, FLEURON is a brand based in Paris, France: its website has existed since January 2015, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 136,560 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about FLEURON?
Customers rate FLEURON 4.8 out of 5 on Trustpilot over 526 reviews, 463 of them in the last twelve months: 90% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. On Google, FLEURON scores 4.9 over 71 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is FLEURON known for?
Fleuron Paris is a high-end leather goods brand that designs and handcrafts leather bags in Italy, offering refined and timeless designs with artisanal craftsmanship. Gravity by Benchr classifies it under Handbags, Wallets & Cases, with Handbags, Wallets & Cases making up 100% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
FLEURON prices: how much is it?
FLEURON's best seller, Mini Swann | Taupe, sells €465.00 on fleuron.paris. 87% of the catalogue is in stock. Gravity does not track prices daily: check fleuron.paris before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a FLEURON discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: FLEURON advertises on Facebook and Instagram and on Google, where its offers often run. Check fleuron.paris for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy FLEURON?
FLEURON sells on its own website, fleuron.paris, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind FLEURON?
Gravity by Benchr records a company based in Paris, France, founded in 2019 according to LinkedIn, on a domain registered in 2015, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is FLEURON growing?
Not at the moment. Gravity by Benchr estimates about 34,200 visits to fleuron.paris in September 2026, down 43% in a month and down 31% over three months. FLEURON ranks #227 of 6,027 Handbags, Wallets & Cases brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does FLEURON use?
Gravity by Benchr identifies fleuron.paris as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does FLEURON spend on Meta ads?
Gravity by Benchr does not publish a spend figure for FLEURON on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Handbags, Wallets & Cases brands in France?
Among Handbags, Wallets & Cases brands in France in the Gravity by Benchr index, FLEURON ranks #227 of 6,027 by estimated traffic. Its closest competitors on the same market are Le Feuillet, Villa Harpel, Catherine Gaillard, LeBag Paris and tqingofficial.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with FLEURON.