Brand page · Beds & Accessories · Denmark
FLEXA: 54.7k visits a month, 357 active Meta ads, Gravity score 642.
FLEXA — FLEXA is a Danish design company that produces furniture, toys, and interiors for children aged 0-12 years, with products designed to grow with the child's development. In September 2026 flexaworld.com drew an estimated 54.7k visits, up 22% on the month before. It ranks #10 of 190 Beds & Accessories brands in Denmark and holds a 4.0 Trustpilot rating over 283 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 7 peers: Beds & Accessories brands in Denmark with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
FLEXA is a Danish design company that produces furniture, toys, and interiors for children aged 0-12 years, with products designed to grow with the child's development.
01 · Traffic
How much traffic FLEXA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
FLEXA drew an estimated 54.7k visits in September 2026, up 22% on the month before and up 25% over three months.
- Worldwide#157,328of 4.5m sites · Top 5%
- In Germany#7,118of 184k sites · Top 5%
- Beds & Accessories, worldwide#555of 14,534 brands · Top 5%
- Beds & Accessories, Germany#10of 190 brands · Top 10%
54.7k
estimated visits in September
1 mo ▲ +22.0%4 mo ▲ +24.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about FLEXA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
FLEXA holds 4.0 out of 5 on Trustpilot over 283 reviews, 115 of them in the last twelve months: 55% of customers give five stars and 27% one star. That volume places FLEXA in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Children's Furniture Store Toy Manufacturer Children's Store Toy Store Bed Shop Baby Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What FLEXA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
FLEXA sells on Shopify, 98% of its catalogue in stock. The best seller is Lamel uden huller, 12-00809422, at DKK 59.00, followed by Lamel med huller 1 stk. 12-00809421 and Pinolhus og Pinolskrue, 3933-15028 & 3917-10012.
#1Lamel uden huller, 12-00809422FLEXADKK 59.00In stock
#2Lamel med huller 1 stk. 12-00809421FLEXADKK 59.00In stock
#3Pinolhus og Pinolskrue, 3933-15028 & 3917-10012FLEXADKK 39.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places FLEXA in its comparison group.
- Average rating
- 4.66 / 5
- Rated products
- 63% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$898.90
- Currency
- DKK
04 · Ads
What FLEXA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
FLEXA runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2023 (image, text, video).
Se NOR herFlexaworld6 Oct 2026video
Udforsk FLEXA 🤍Flexaworld6 Oct 2026video
Shop children’s beds now 👉Flexaworld6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026FLEXA4Dreams A/Sverified
Text ad20 Oct 2026FLEXA4Dreams A/Sverified
Text ad20 Oct 2026FLEXA4Dreams A/Sverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about FLEXA.
The creators who tag @flexaworld on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @flexaworld on Instagram, led by FLEXA Greece (11k followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFLEXA Greece@flexa_greece · 🇬🇷 GR | Parenting family Creator | 11k | 0.6% | 3 | Tagged @flexaworld |
06 · Competitors according to Gravity
Who FLEXA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for FLEXA among Beds & Accessories brands in Denmark. The closest is Homage Design, then Mattress Mick, Uêbaa, Hasuit, The Smart Storage Bed Company, FURNITMALL.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Homage Designhomage-design.co.il | |||||||
| Mattress Mickmattressmick.ie | |||||||
| Uêbaauebaadesign.com.br | |||||||
| Hasuithasuit.com | |||||||
| The Smart Storage Bed Companystoragebeds.ie | |||||||
| FURNITMALLfurnitmall.com |
07 · Company
The company behind FLEXA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
FLEXA is a company based in Aarhus Centrum, Denmark, founded in 1972 according to LinkedIn, on a domain registered in December 2012. It employs about 196 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark · Aarhus Centrum
- Founded
- 1972, per LinkedIn
- Domain registered
- 4 Dec 2012
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 196 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- flexaworld.com · Shopify · EUR
- Catalogue
- 306 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about FLEXA
What people ask Google about FLEXA.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is FLEXA a legit company?
According to Gravity by Benchr, FLEXA is a brand based in Aarhus Centrum, Denmark: its website has existed since December 2012, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 196 people on LinkedIn, it has 60,327 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
FLEXA reviews
Customers rate FLEXA 4.0 out of 5 on Trustpilot over 283 reviews, 115 of them in the last twelve months: 55% give five stars, 27% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is FLEXA known for?
FLEXA is a Danish design company that produces furniture, toys, and interiors for children aged 0-12 years, with products designed to grow with the child's development. Gravity by Benchr classifies it under Beds & Accessories, with Beds & Accessories making up 11% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
FLEXA prices: how much is it?
FLEXA's best seller, Lamel uden huller, 12-00809422, sells DKK 59.00 on flexaworld.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check flexaworld.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a FLEXA discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: FLEXA advertises on Facebook and Instagram and on Google, where its offers often run. Check flexaworld.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy FLEXA?
FLEXA sells on its own website, flexaworld.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns FLEXA?
Gravity by Benchr records a company based in Aarhus Centrum, Denmark, founded in 1972 according to LinkedIn, on a domain registered in 2012, with 196 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is FLEXA growing?
Yes. Gravity by Benchr estimates about 54,700 visits to flexaworld.com in September 2026, up 22% in a month and up 25% over three months. FLEXA ranks #10 of 190 Beds & Accessories brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does FLEXA use?
Gravity by Benchr identifies flexaworld.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is FLEXA's ad budget?
Gravity by Benchr does not publish a spend figure for FLEXA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Beds & Accessories brands in Denmark?
Among Beds & Accessories brands in Denmark in the Gravity by Benchr index, FLEXA ranks #10 of 190 by estimated traffic. Its closest competitors on the same market are Homage Design, Mattress Mick, Uêbaa, Hasuit and The Smart Storage Bed Company. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with FLEXA.