Brand page · Electronics Accessories · Sweden
Flic: 73.6k visits a month, 12 active Meta ads, Gravity score 619.
Flic — Flic is a technology company that creates smart buttons and tactile controllers for IoT and smart home automation, allowing users to control various devices and services with simple physical button presses. In September 2026 flic.io drew an estimated 73.6k visits, down 15% on the month before. It ranks #325 of 5,552 Electronics Accessories brands in Sweden and holds a 4.1 Trustpilot rating over 311 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 15 peers: Electronics Accessories brands in Sweden with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Flic is a technology company that creates smart buttons and tactile controllers for IoT and smart home automation, allowing users to control various devices and services with simple physical button presses.
01 · Traffic
How much traffic Flic gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Flic drew an estimated 73.6k visits in September 2026, down 15% on the month before and down 4% over three months.
- Worldwide#122,059of 4.5m sites · Top 5%
- In United States#39,677of 1.2m sites · Top 5%
- Electronics Accessories, worldwide#2,304of 56,814 brands · Top 5%
- Electronics Accessories, United States#325of 5,552 brands · Top 10%
73.6k
estimated visits in September
1 mo ▼ −14.8%4 mo ▼ −3.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Flic.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Flic holds 4.1 out of 5 on Trustpilot over 311 reviews, 68 of them in the last twelve months: 67% of customers give five stars and 16% one star. That volume places Flic in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Internet Shop Electronics Company Electronics Store Electronics Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Flic sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Flic sells on Shopify, 100% of its catalogue in stock. The best seller is Flic Twist | Smart Dimmer | White, at SEK 873.00, followed by Flic Twist | Smart Dimmer | Black and Flic Button | Starter Kit | White.
#1Flic Twist | Smart Dimmer | WhiteFlicSEK 873.00In stock
#2Flic Twist | Smart Dimmer | BlackFlicSEK 873.00In stock
#3Flic Button | Starter Kit | WhiteFlicSEK 1,316.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Flic in its comparison group.
- Average rating
- 4.59 / 5
- Rated products
- 100% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$131.51
- Currency
- SEK
04 · Ads
What Flic is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Flic runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since September 2022 (image, text, video).
Your next task starts with your voiceFlic8 Oct 2026video
Join the waitlist for early-bird pricingFlic8 Oct 2026image
Join the waitlist for early-bird pricingFlic8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Shortcut Labs ABverified
Text ad20 Oct 2026Shortcut Labs ABverified
Text ad20 Oct 2026Shortcut Labs ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Flic.
The creators who tag @flicsmartbutton on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Flic competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Flic among Electronics Accessories brands in Sweden. The closest is Shortcut Labs, then EDIMAX, soltech, PoE Texas, SENKO Advanced Components, Robustel.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Shortcut Labsshop.flic.io | |||||||
| EDIMAXedimax.com | |||||||
| soltechsoltech.co.kr | |||||||
| PoE Texaspoetexas.com | |||||||
| SENKO Advanced Componentssenko.com | |||||||
| Robustelrobustel.com |
07 · Company
The company behind Flic.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Flic is a company based in Sweden, founded in 2013 according to LinkedIn, on a domain registered in May 2014. It employs about 17 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- 2013, per LinkedIn
- Domain registered
- 13 May 2014
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 17 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- flic.io · Shopify · SEK
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Flic
What people ask Google about Flic.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Flic a legit company?
According to Gravity by Benchr, Flic is a brand based in Sweden: its website has existed since May 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 17 people on LinkedIn, it has 8,742 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Flic reviews: is it worth it?
Customers rate Flic 4.1 out of 5 on Trustpilot over 311 reviews, 68 of them in the last twelve months: 67% give five stars, 16% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Flic known for?
Flic is a technology company that creates smart buttons and tactile controllers for IoT and smart home automation, allowing users to control various devices and services with simple physical button presses. Gravity by Benchr classifies it under Electronics Accessories, with Electronics making up 38% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Flic expensive?
Flic's best seller, Flic Twist | Smart Dimmer | White, sells SEK 873.00 on flic.io. 100% of the catalogue is in stock. Gravity does not track prices daily: check flic.io before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Flic discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Flic advertises on Facebook and Instagram and on Google, where its offers often run. Check flic.io for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Flic?
Flic sells on its own website, flic.io, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Flic?
Gravity by Benchr records a company based in Sweden, founded in 2013 according to LinkedIn, on a domain registered in 2014, with 17 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Flic doing well?
Not at the moment. Gravity by Benchr estimates about 73,600 visits to flic.io in September 2026, down 15% in a month and down 4% over three months. Flic ranks #325 of 5,552 Electronics Accessories brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Flic use?
Gravity by Benchr identifies flic.io as a Shopify store (standard plan, not Shopify Plus), selling in SEK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Flic spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Flic on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Electronics Accessories brands in Sweden?
Among Electronics Accessories brands in Sweden in the Gravity by Benchr index, Flic ranks #325 of 5,552 by estimated traffic. Its closest competitors on the same market are Shortcut Labs, EDIMAX, soltech, PoE Texas and SENKO Advanced Components. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Flic.