Brand page · Plants
FLOB traffic, ads & competitors 45k visits a month, 8 active Meta ads.
FLOB — FLOB is an e-commerce platform that sells indoor plants, bonsai, and balcony plants with shipping throughout Italy. They offer design pots, gift ideas, and plant care advice. In September 2026 flobflower.com drew an estimated 45k visits, up 30% on the month before. It ranks #4 of 156 Plants brands and holds a 4.4 Trustpilot rating over 320 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
FLOB is an e-commerce platform that sells indoor plants, bonsai, and balcony plants with shipping throughout Italy. They offer design pots, gift ideas, and plant care advice.
01 · Traffic
FLOB website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
FLOB drew an estimated 45k visits in September 2026, up 30% on the month before and down 8% over three months.
- Worldwide#186,243of 4.5m sites · Top 5%
- In Italy#4,340of 138k sites · Top 5%
- Plants, worldwide#877of 28,421 brands · Top 5%
- Plants, Italy#4of 156 brands · Top 5%
45k
estimated visits in September
1 mo ▲ +29.6%4 mo ▼ −7.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
FLOB reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
FLOB holds 4.4 out of 5 on Trustpilot over 320 reviews, 60 of them in the last twelve months: 73% of customers give five stars and 12% one star. That volume places FLOB in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Events & Entertainment
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
FLOB best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
FLOB sells on Shopify, 23% of its catalogue in stock. The best seller is Bougainvillea, at €36.71, followed by Palma delle Hawaii and Sansevieria Trifasciata.
#1BougainvilleaFLOB€36.71In stock
#2Palma delle HawaiiFLOB€16.90–€23.72In stock
#3Sansevieria TrifasciataFLOB€16.90–€27.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places FLOB in its comparison group.
- Average rating
- 4.88 / 5
- Rated products
- 1% of the catalogue
- In stock
- 23%
- Upper price quartile
- US$62.72
- Currency
- EUR
04 · Ads
FLOB ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
FLOB runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Preparata per arrivare beneFLOB6 Oct 2026video
Inizia dal bonsai più adattoFLOB1 Oct 2026image
Protetto durante tutto il viaggioFLOB23 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026BOVO GARDEN SRLverified
Text ad20 Oct 2026BOVO GARDEN SRLverified
Text ad20 Oct 2026BOVO GARDEN SRLverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
FLOB influencers
The creators who tag @flob_flower on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
FLOB competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for FLOB among Plants brands. The closest is airplants.co.il, then bloomspace.co, Botanical Heaven, Plntd, plantlovers.eu, Edmunds Roses.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| airplants.co.ilairplants.co.il | |||||||
| bloomspace.cobloomspace.co | |||||||
| Botanical Heavenbotanicalheaven.co.za | |||||||
| Plntdplntd.ae | |||||||
| plantlovers.euplantlovers.eu | |||||||
| Edmunds Rosesedmundsroses.com |
07 · Company
Who is behind FLOB?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
FLOB is an e-commerce brand, founded in 2016 according to LinkedIn, on a domain registered in June 2016. It employs about 10 people.
- Founded
- 2016, per LinkedIn
- Domain registered
- 10 Jun 2016
- Employees
- 10 on LinkedIn
- Own store
- flobflower.com · Shopify · EUR
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about FLOB
What people ask Google about FLOB.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is FLOB a legit company?
According to Gravity by Benchr, FLOB is a brand: its website has existed since June 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 34,116 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about FLOB?
Customers rate FLOB 4.4 out of 5 on Trustpilot over 320 reviews, 60 of them in the last twelve months: 73% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is FLOB known for?
FLOB is an e-commerce platform that sells indoor plants, bonsai, and balcony plants with shipping throughout Italy. They offer design pots, gift ideas, and plant care advice. Gravity by Benchr classifies it under Plants, with Indoor & Outdoor Plants making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
FLOB prices: how much is it?
FLOB's best seller, Bougainvillea, sells €36.71 on flobflower.com. 23% of the catalogue is in stock. Gravity does not track prices daily: check flobflower.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does FLOB have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: FLOB advertises on Facebook and Instagram and on Google, where its offers often run. Check flobflower.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy FLOB?
FLOB sells on its own website, flobflower.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind FLOB?
Gravity by Benchr records a company, founded in 2016 according to LinkedIn, on a domain registered in 2016, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is FLOB doing well?
Not at the moment. Gravity by Benchr estimates about 45,000 visits to flobflower.com in September 2026, up 30% in a month and down 8% over three months. FLOB ranks #4 of 156 Plants brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does FLOB use?
Gravity by Benchr identifies flobflower.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
How much does FLOB spend on Meta ads?
Gravity by Benchr does not publish a spend figure for FLOB on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Plants brands?
Among Plants brands in the Gravity by Benchr index, FLOB ranks #4 of 156 by estimated traffic. Its closest competitors on the same market are airplants.co.il, bloomspace.co, Botanical Heaven, Plntd and plantlovers.eu. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with FLOB.