Brand page · Building Materials
Flooring Xtra: 69.9k visits a month, 20 active Meta ads.
Flooring Xtra — Flooring Xtra is an Australian flooring brand that sells carpet, hybrid, timber, laminate, vinyl, and blinds from Australia's leading suppliers. In September 2026 flooringxtra.com.au drew an estimated 69.9k visits, up 33% on the month before. It ranks #25 of 804 Building Materials brands.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Flooring Xtra is an Australian flooring brand that sells carpet, hybrid, timber, laminate, vinyl, and blinds from Australia's leading suppliers.
01 · Traffic
How much traffic Flooring Xtra gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Flooring Xtra drew an estimated 69.9k visits in September 2026, up 33% on the month before and up 40% over three months.
- Worldwide#162,863of 4.5m sites · Top 5%
- In Australia#3,946of 105k sites · Top 5%
- Building Materials, worldwide#896of 90,845 brands · Top 1%
- Building Materials, Australia#25of 804 brands · Top 5%
69.9k
estimated visits in September
1 mo ▲ +33.0%4 mo ▲ +39.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Flooring Xtra.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Flooring Xtra holds 2.6 out of 5 on Trustpilot over 9 reviews, 7 of them in the last twelve months: 22% of customers give five stars and 67% one star.
Flooring Store Home Improvement Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Flooring Xtra sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Flooring Xtra's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Flooring Xtra in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Flooring Xtra is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Flooring Xtra runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Looking for carpet, timber, vinyl for your home or property?Flooring Xtra Australia28 Sept 2026image
Inspired by The Block? See the range.Flooring Xtra Australia23 Sept 2026image
Inspired by The Block? See the range.Flooring Xtra Australia15 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Flooring Xtra (AUST) Pty Ltdverified
Text ad19 Oct 2026Flooring Xtra (AUST) Pty Ltdverified
Text ad19 Oct 2026Flooring Xtra (AUST) Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Flooring Xtra.
The creators who tag @flooringxtra_au on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @flooringxtra_au on Instagram, led by Ricky and Haydn (24.4k followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRicky and Haydn@rickyandhaydn · 🇦🇺 AU | Cinema series pop culture Creator | 24.4k | 0.7% | 5 | Tagged @flooringxtra_au |
06 · Competitors according to Gravity
Who Flooring Xtra competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Flooring Xtra among Building Materials brands. The closest is My Big Bob's Flooring, then snabimport.ru, factorydirectfloorstore.com, SKAU, Viopol, golvlageret.se.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| My Big Bob's Flooringbigbobsflooringohio.com | |||||||
| snabimport.rusnabimport.ru | |||||||
| factorydirectfloorstore.comfactorydirectfloorstore.com | |||||||
| SKAUskau.com | |||||||
| Viopolviopol.com.ua | |||||||
| golvlageret.segolvlageret.se |
07 · Company
The company behind Flooring Xtra.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Flooring Xtra is an e-commerce brand, founded in 2010 according to LinkedIn. It employs about 195 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
- 2010, per LinkedIn
- Domain registered
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- Share capital
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- Status
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- President
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- Activity code
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- Employees
- 195 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- flooringxtra.com.au
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Flooring Xtra
What people ask Google about Flooring Xtra.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Flooring Xtra legit or a scam?
According to Gravity by Benchr, Flooring Xtra is a brand: it employs 195 people on LinkedIn, it has 10,168 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does Flooring Xtra sell?
Flooring Xtra is an Australian flooring brand that sells carpet, hybrid, timber, laminate, vinyl, and blinds from Australia's leading suppliers. Gravity by Benchr classifies it under Building Materials. Source: Gravity by Benchr product classification.
Is there a Flooring Xtra discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Flooring Xtra advertises on Facebook and Instagram and on Google, where its offers often run. Check flooringxtra.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Flooring Xtra?
Gravity by Benchr records a company, founded in 2010 according to LinkedIn, with 195 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Flooring Xtra growing?
Yes. Gravity by Benchr estimates about 69,900 visits to flooringxtra.com.au in September 2026, up 33% in a month and up 40% over three months. Flooring Xtra ranks #25 of 804 Building Materials brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Flooring Xtra spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Flooring Xtra on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Building Materials brands?
Among Building Materials brands in the Gravity by Benchr index, Flooring Xtra ranks #25 of 804 by estimated traffic. Its closest competitors on the same market are My Big Bob's Flooring, snabimport.ru, factorydirectfloorstore.com, SKAU and Viopol. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Flooring Xtra.