- Gravity
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- Health & Beauty
- Personal Care
- Flora & Curl
Brand page · Personal Care · United Kingdom
Flora & Curl traffic, ads & competitors 34.1k visits a month, 7 active Meta ads, Gravity score 618.
Flora & Curl — Flora & Curl is a brand that sells natural hair care products for curly, coily, and wavy hair, including a new strengthen me range with 100% natural scents in aluminium bottles. In September 2026 floracurl.co.uk drew an estimated 34.1k visits, up 72% on the month before. It ranks #532 of 8,226 Personal Care brands in the United Kingdom and holds a 4.2 Trustpilot rating over 3,369 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 412 peers: Personal Care brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Flora & Curl is a brand that sells natural hair care products for curly, coily, and wavy hair, including a new strengthen me range with 100% natural scents in aluminium bottles.
01 · Traffic
Flora & Curl website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Flora & Curl drew an estimated 34.1k visits in September 2026, up 72% on the month before and up 26% over three months.
- Worldwide#235,826of 4.5m sites · Top 10%
- In United Kingdom#12,331of 192k sites · Top 10%
- Personal Care, worldwide#12,007of 215,119 brands · Top 10%
- Personal Care, United Kingdom#532of 8,226 brands · Top 10%
34.1k
estimated visits in September
1 mo ▲ +71.9%4 mo ▲ +25.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Flora & Curl reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Flora & Curl holds 4.2 out of 5 on Trustpilot over 3,369 reviews, 477 of them in the last twelve months: 69% of customers give five stars and 11% one star. That volume places Flora & Curl in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%. On Google, Flora & Curl scores 4.4 over 48 reviews.
Hair Product Store Beauty Product Supplier
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Flora & Curl best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Flora & Curl sells on Shopify, 98% of its catalogue in stock. The best seller is The Curly Hair Styling Kit, at £42.50, followed by Sweet Hibiscus Curl Activating Lotion and Sweet Hibiscus Curl Volumizing Foam.
#1The Curly Hair Styling KitFlora & Curl£42.50In stock
#3Sweet Hibiscus Curl Activating LotionFlora & Curl£16.00In stock
Sweet Hibiscus Curl Volumizing FoamFlora & Curl£18.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Flora & Curl in its comparison group.
- Average rating
- 4.62 / 5
- Rated products
- 96% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$44.67
- Currency
- GBP
04 · Ads
Flora & Curl ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Flora & Curl runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since October 2021 (image, text).
Coconut Mint Scalp Refresh Pre-Shampoo OilFlora & Curl Haircare2 Oct 2026image
Bring Out Your Natural WavesFlora & Curl Haircare2 Oct 2026image
Obsessed with your curls, too! 🤪Flora & Curl Haircare2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad8 Oct 2026Flora & Curl Ltdverified
Text ad8 Oct 2026Flora & Curl Ltdverified
Text ad8 Oct 2026Flora & Curl Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Flora & Curl influencers
The creators who tag @floracurl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @floracurl on Instagram, led by Product Photography & Video Studio (11.1k followers, 1.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PProduct Photography & Video Studio@alden.creative · 🇦🇺 AU | Photography visual arts Creator | 11.1k | 1.3% | 4 | Tagged @floracurl |
06 · Competitors according to Gravity
Flora & Curl competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Flora & Curl among Personal Care brands in the United Kingdom. The closest is Nanogen, then ELEVEN Australia, Mark Hill, Flora & Curl US, FUL, Brazy.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Nanogennanogen.com | |||||||
| ELEVEN Australiaeleven-australia.co.uk | |||||||
| Mark Hillmarkhillhair.com | |||||||
| Flora & Curl USfloracurl.com | |||||||
| FULfullondon.com | |||||||
| Brazybrazycurls.com |
07 · Company
Who is behind Flora & Curl?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Flora & Curl is a company based in Birmingham, United Kingdom, on a domain registered in August 2017.
- Entity country
- 🇬🇧 United Kingdom · Birmingham
- Domain registered
- 29 Aug 2017
- Status
- Operating
- Own store
- floracurl.co.uk · Shopify · GBP
- Catalogue
- 47 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Flora & Curl
What people ask Google about Flora & Curl.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Flora & Curl legit?
According to Gravity by Benchr, Flora & Curl is a brand based in Birmingham, United Kingdom: its website has existed since August 2017, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 149,377 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Flora & Curl?
Customers rate Flora & Curl 4.2 out of 5 on Trustpilot over 3,369 reviews, 477 of them in the last twelve months: 69% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, Flora & Curl scores 4.4 over 48 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Flora & Curl sell?
Flora & Curl is a brand that sells natural hair care products for curly, coily, and wavy hair, including a new strengthen me range with 100% natural scents in aluminium bottles. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 93% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Flora & Curl prices: how much is it?
Flora & Curl's best seller, The Curly Hair Styling Kit, sells £42.50 on floracurl.co.uk. 98% of the catalogue is in stock. Gravity does not track prices daily: check floracurl.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Flora & Curl promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Flora & Curl advertises on Facebook and Instagram and on Google, where its offers often run. Check floracurl.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Flora & Curl?
Flora & Curl sells on its own website, floracurl.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Flora & Curl?
Gravity by Benchr records a company based in Birmingham, United Kingdom, whose domain was registered in 2017. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Flora & Curl doing well?
Yes. Gravity by Benchr estimates about 34,100 visits to floracurl.co.uk in September 2026, up 72% in a month and up 26% over three months. Flora & Curl ranks #532 of 8,226 Personal Care brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Flora & Curl use?
Gravity by Benchr identifies floracurl.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Flora & Curl's ad budget?
Gravity by Benchr does not publish a spend figure for Flora & Curl on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United Kingdom?
Among Personal Care brands in the United Kingdom in the Gravity by Benchr index, Flora & Curl ranks #532 of 8,226 by estimated traffic. Its closest competitors on the same market are Nanogen, ELEVEN Australia, Mark Hill, Flora & Curl US and FUL. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Flora & Curl.