Brand page · Clothing · France
Flotte: 115k visits a month, 124 active Meta ads, Gravity score 720.
Flotte — Flotte is a French eco-responsible brand that designs and sells colorful, functional rainwear including raincoats, jackets, windbreakers, and parkas made from recycled materials like plastic bottles. In September 2026 flotte.fr drew an estimated 115k visits, up 171% on the month before. It ranks #118 of 5,763 Clothing brands in France and holds a 4.6 Trustpilot rating over 548 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 129 peers: Clothing brands in France with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Flotte is a French eco-responsible brand that designs and sells colorful, functional rainwear including raincoats, jackets, windbreakers, and parkas made from recycled materials like plastic bottles.
01 · Traffic
How much traffic Flotte gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Flotte drew an estimated 115k visits in September 2026, up 171% on the month before and up 92% over three months.
- Worldwide#83,640of 4.5m sites · Top 5%
- In France#3,224of 166k sites · Top 5%
- Clothing, worldwide#7,947of 459,295 brands · Top 5%
- Clothing, France#118of 5,763 brands · Top 5%
115k
estimated visits in September
1 mo ▲ +171.2%4 mo ▲ +91.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Flotte.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Flotte holds 4.6 out of 5 on Trustpilot over 548 reviews, 128 of them in the last twelve months: 83% of customers give five stars and 5% one star. That volume places Flotte in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, Flotte scores 4.7 over 143 reviews.
Fashion Accessories Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Flotte sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Flotte sells on Shopify, 98% of its catalogue in stock. The best seller is Amelot Classique - Long raincoat, at €99.00, followed by Amelot Couleur - Long Raincoat and Pompidou - Lined Parka.
#1Amelot Classique - Long raincoatFlotte€99.00In stock
#2Amelot Couleur - Long RaincoatFlotte€99.00In stock
#3Pompidou - Lined ParkaFlotte€159.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Flotte in its comparison group.
- Average rating
- 4.75 / 5
- Rated products
- 52% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$166.89
- Currency
- EUR
04 · Ads
What Flotte is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Flotte runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2023 (image, text, video).
-10% sur votre première commande en ligne !Flotte6 Oct 2026video
-10% sur votre première commande en ligne !Flotte6 Oct 2026video
-10% sur votre première commande en ligne !Flotte6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026FLT Distributionverified
Text ad20 Oct 2026FLT Distributionverified
Text ad20 Oct 2026FLT Distributionverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Flotte.
The creators who tag @flotte.fr on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @flotte.fr on Instagram, led by Norman Powell (346k followers, 2.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNorman Powell@normanpowell4 · 🇺🇸 US | Cinema series pop culture Creator | 346k | 2.5% | 2 | Tagged @flotte.fr |
06 · Competitors according to Gravity
Who Flotte competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Flotte among Clothing brands in France. The closest is Daytona 73, then Spyder Europe, schott-store, Redskins, JOTT, Custom Valshan.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Daytona 73daytona73.com | |||||||
| Spyder Europespyder.eu | |||||||
| schott-storeschott-store.com | |||||||
| Redskinsredskins.fr | |||||||
| JOTTjott.com | |||||||
| Custom Valshanvalshan.com |
07 · Company
The company behind Flotte.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Flotte is a company based in Paris, France, founded in 2020 according to LinkedIn, on a domain registered in August 2020. It employs about 57 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France · Paris
- Founded
- 2020, per LinkedIn
- Domain registered
- 11 Aug 2020
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 57 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- flotte.fr · Shopify · EUR
- Catalogue
- 186 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Flotte
What people ask Google about Flotte.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Flotte legit or a scam?
According to Gravity by Benchr, Flotte is a brand based in Paris, France: its website has existed since August 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 57 people on LinkedIn, it has 104,485 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Flotte reviews
Customers rate Flotte 4.6 out of 5 on Trustpilot over 548 reviews, 128 of them in the last twelve months: 83% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. On Google, Flotte scores 4.7 over 143 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Flotte sell?
Flotte is a French eco-responsible brand that designs and sells colorful, functional rainwear including raincoats, jackets, windbreakers, and parkas made from recycled materials like plastic bottles. Gravity by Benchr classifies it under Clothing, with Outerwear making up 55% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Flotte cost?
Flotte's best seller, Amelot Classique - Long raincoat, sells €99.00 on flotte.fr. 98% of the catalogue is in stock. Gravity does not track prices daily: check flotte.fr before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Flotte have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Flotte advertises on Facebook and Instagram and on Google, where its offers often run. Check flotte.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Flotte?
Flotte sells on its own website, flotte.fr, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Flotte?
Gravity by Benchr records a company based in Paris, France, founded in 2020 according to LinkedIn, on a domain registered in 2020, with 57 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Flotte doing well?
Yes. Gravity by Benchr estimates about 114,600 visits to flotte.fr in September 2026, up 171% in a month and up 92% over three months. Flotte ranks #118 of 5,763 Clothing brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Flotte use?
Gravity by Benchr identifies flotte.fr as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Flotte's ad budget?
Gravity by Benchr does not publish a spend figure for Flotte on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in France?
Among Clothing brands in France in the Gravity by Benchr index, Flotte ranks #118 of 5,763 by estimated traffic. Its closest competitors on the same market are Daytona 73, Spyder Europe, schott-store, Redskins and JOTT. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Flotte.