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- Food Items
- Flower & White
Brand page · Food Items · United Kingdom
Flower & White traffic, ads & competitors 70.5k visits a month, 39 active Meta ads, Gravity score 637.
Flower & White — Flower & White is a British company that specializes in artisan meringue treats and light, indulgent snacks, including under 100 calorie meringue bars, with three distinct brands: Flower & White, Cotswold Meringues and The Glorious Mess. In September 2026 flowerandwhite.co.uk drew an estimated 70.5k visits, up 105% on the month before. It ranks #126 of 5,144 Food Items brands in the United Kingdom and holds a 4.8 Trustpilot rating over 6,296 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 213 peers: Food Items brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Flower & White is a British company that specializes in artisan meringue treats and light, indulgent snacks, including under 100 calorie meringue bars, with three distinct brands: Flower & White, Cotswold Meringues and The Glorious Mess.
01 · Traffic
Flower & White website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Flower & White drew an estimated 70.5k visits in September 2026, up 105% on the month before and up 111% over three months.
- Worldwide#126,624of 4.5m sites · Top 5%
- In United Kingdom#6,601of 192k sites · Top 5%
- Food Items, worldwide#3,468of 260,714 brands · Top 5%
- Food Items, United Kingdom#126of 5,144 brands · Top 5%
70.5k
estimated visits in September
1 mo ▲ +105.2%4 mo ▲ +110.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Flower & White reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Flower & White holds 4.8 out of 5 on Trustpilot over 6,296 reviews, 220 of them in the last twelve months: 91% of customers give five stars and 1% one star. That volume places Flower & White in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%.
Bakery Confectionery Wholesaler Confectionery Chocolate Factory Food Producer Wholesale Bakery
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Flower & White best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Flower & White sells on Shopify, 96% of its catalogue in stock. The best seller is Try Me Taster Pack (Worth £25.00), at £16.25, followed by Bestsellers Pack and Meringue Mess Bag.
#1Try Me Taster Pack (Worth £25.00)Flower & White£16.25In stock
#2Bestsellers PackFlower & White£50.60In stock
#3Meringue Mess BagFlower & White£6.60In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Flower & White in its comparison group.
- Average rating
- 4.75 / 5
- Rated products
- 96% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$39.05
- Currency
- GBP
04 · Ads
Flower & White ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Flower & White runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2022 (image, text).
Find your NEW favourite snack 🍫Flower & White5 Oct 2026image
Find your NEW favourite snack 🍫Flower & White5 Oct 2026image
Very Cherry, Made Lighter 🍫Flower & White3 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Flower & White Limitedverified
Text ad14 Sept 2026Flower & White Limitedverified
Text ad14 Sept 2026Flower & White Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Flower & White influencers
The creators who tag @flowerandwhite on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @flowerandwhite on Instagram, led by Sharon Dolman 🇬🇧 (43k followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSharon Dolman 🇬🇧@shazza.slimmingworld · 🇬🇧 GB | Food cooking nutrition Creator | 43k | 0.5% | 1 | Tagged @flowerandwhite |
06 · Competitors according to Gravity
Flower & White competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Flower & White among Food Items brands in the United Kingdom. The closest is Pooja Sweets & Savouries Ltd, then SnacksUK, Nourish Grow Cook Enjoy, Foodhak, pribakes.co.uk, H!P Chocolate.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Pooja Sweets & Savouries Ltdpoojasweets.com | |||||||
| SnacksUKsnacksuk.co.uk | |||||||
| Nourish Grow Cook Enjoynourish-growcookenjoy.com | |||||||
| Foodhakfoodhak.com | |||||||
| pribakes.co.ukpribakes.co.uk | |||||||
| H!P Chocolatehipchocolate.com |
07 · Company
Who is behind Flower & White?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Flower & White is a company based in Telford, United Kingdom, founded in 2009 according to LinkedIn, on a domain registered in May 2015. It employs about 24 people and is listed at m_and_a stage.
- Entity country
- 🇬🇧 United Kingdom · Telford
- Founded
- 2009, per LinkedIn
- Domain registered
- 18 May 2015
- Status
- was_acquired
- Employees
- 24 on LinkedIn
- Funding stage
- M and a
- Own store
- flowerandwhite.co.uk · Shopify · GBP
- Catalogue
- 8 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Flower & White
What people ask Google about Flower & White.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Flower & White legit or a scam?
According to Gravity by Benchr, Flower & White is a brand based in Telford, United Kingdom: its website has existed since May 2015, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 24 people on LinkedIn, it has 36,376 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Flower & White?
Customers rate Flower & White 4.8 out of 5 on Trustpilot over 6,296 reviews, 220 of them in the last twelve months: 91% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Flower & White known for?
Flower & White is a British company that specializes in artisan meringue treats and light, indulgent snacks, including under 100 calorie meringue bars, with three distinct brands: Flower & White, Cotswold Meringues and The Glorious Mess. Gravity by Benchr classifies it under Food Items, with Snack Foods making up 40% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Flower & White expensive?
Flower & White's best seller, Try Me Taster Pack (Worth £25.00), sells £16.25 on flowerandwhite.co.uk. 96% of the catalogue is in stock. Gravity does not track prices daily: check flowerandwhite.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Flower & White promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Flower & White advertises on Facebook and Instagram and on Google, where its offers often run. Check flowerandwhite.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Flower & White?
Flower & White sells on its own website, flowerandwhite.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Flower & White?
Gravity by Benchr records a company based in Telford, United Kingdom, founded in 2009 according to LinkedIn, on a domain registered in 2015, with 24 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Flower & White doing well?
Yes. Gravity by Benchr estimates about 70,500 visits to flowerandwhite.co.uk in September 2026, up 105% in a month and up 111% over three months. Flower & White ranks #126 of 5,144 Food Items brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Flower & White use?
Gravity by Benchr identifies flowerandwhite.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Flower & White spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Flower & White on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in the United Kingdom?
Among Food Items brands in the United Kingdom in the Gravity by Benchr index, Flower & White ranks #126 of 5,144 by estimated traffic. Its closest competitors on the same market are Pooja Sweets & Savouries Ltd, SnacksUK, Nourish Grow Cook Enjoy, Foodhak and pribakes.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Flower & White.