Brand page · Hobbies & Creative Arts · United States
flowtoys: 65.1k visits a month, 3 active Meta ads, Gravity score 619.
flowtoys — Flowtoys designs and produces illuminated instruments including LED poi, batons, juggling clubs, and martial arts props that motivate movement and help people achieve a state of optimal experience known as 'flow'. In September 2026 flowtoys.com drew an estimated 65.1k visits, down 3% on the month before. It ranks #567 of 32,083 Hobbies & Creative Arts brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1032 peers: Hobbies & Creative Arts brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Flowtoys designs and produces illuminated instruments including LED poi, batons, juggling clubs, and martial arts props that motivate movement and help people achieve a state of optimal experience known as 'flow'.
01 · Traffic
How much traffic flowtoys gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
flowtoys drew an estimated 65.1k visits in September 2026, down 3% on the month before and up 14% over three months.
- Worldwide#135,672of 4.5m sites · Top 5%
- In United States#43,945of 1.2m sites · Top 5%
- Hobbies & Creative Arts, worldwide#2,858of 136,278 brands · Top 5%
- Hobbies & Creative Arts, United States#567of 32,083 brands · Top 5%
65.1k
estimated visits in September
1 mo ▼ −3.3%4 mo ▲ +13.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about flowtoys.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
flowtoys holds 4.0 out of 5 on Trustpilot over 3 reviews, 2 of them in the last twelve months: 100% of customers give five stars and 0% one star.
Toy Store Children's Toys Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What flowtoys sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
flowtoys sells on Shopify, 92% of its catalogue in stock. The best seller is podpoi® v2.C, at US$134.95, followed by Protect your shipment! and coral poi.
#1podpoi® v2.CflowtoysUS$134.95In stock
#2Protect your shipment!flowtoysUS$2.99–US$8.99In stock
#3coral poiflowtoysUS$165.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places flowtoys in its comparison group.
- Average rating
- 4.90 / 5
- Rated products
- 44% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$244.26
- Currency
- USD
04 · Ads
What flowtoys is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
flowtoys runs Meta ads on Facebook, Instagram, and has advertised on Google since September 2022 (text).
Amazing Customer ServiceFlowtoys23 Sept 2026video
Green America businessFlowtoys14 Apr 2026video
Lifetime WarrantyFlowtoys18 Mar 2025video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026FLOWTOYS INCverified
Text ad20 Oct 2026FLOWTOYS INCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about flowtoys.
The creators who tag @flowtoys on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @flowtoys on Instagram, led by Marlen Hazel • San Francisco (13.4k followers, 77.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMarlen Hazel • San Francisco@marlen.hazel · 🇺🇸 US | Fitness sport bodybuilding Creator | 13.4k | 77.6% | 6 | Tagged @flowtoys |
06 · Competitors according to Gravity
Who flowtoys competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for flowtoys among Hobbies & Creative Arts brands in United States. The closest is wildmanrocketry.com, then Mostarle, LOC Precision / Public Missiles, Renegade Juggling, ForeverFlow, TinyCraft.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| wildmanrocketry.comwildmanrocketry.com | |||||||
| Mostarlemostarle.com | |||||||
| LOC Precision / Public Missileslocprecision.com | |||||||
| Renegade Jugglingrenegadejuggling.com | |||||||
| ForeverFlowforeverflow.co | |||||||
| TinyCrafttinycraft.co |
07 · Company
The company behind flowtoys.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
flowtoys is a company based in Emeryville, United States, founded in 2005 according to LinkedIn, on a domain registered in October 2004. It employs about 10 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Emeryville
- Founded
- 2005, per LinkedIn
- Domain registered
- 24 Oct 2004
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- flowtoys.com · Shopify · USD
- Catalogue
- 139 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about flowtoys
What people ask Google about flowtoys.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is flowtoys a legit company?
According to Gravity by Benchr, flowtoys is a brand based in Emeryville, United States: its website has existed since October 2004, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 45,791 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is flowtoys?
Flowtoys designs and produces illuminated instruments including LED poi, batons, juggling clubs, and martial arts props that motivate movement and help people achieve a state of optimal experience known as 'flow'. Gravity by Benchr classifies it under Hobbies & Creative Arts, with Juggling making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does flowtoys cost?
flowtoys' best seller, podpoi® v2.C, sells US$134.95 on flowtoys.com. 92% of the catalogue is in stock. Gravity does not track prices daily: check flowtoys.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
flowtoys promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: flowtoys advertises on Facebook and Instagram and on Google, where its offers often run. Check flowtoys.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy flowtoys?
flowtoys sells on its own website, flowtoys.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind flowtoys?
Gravity by Benchr records a company based in Emeryville, United States, founded in 2005 according to LinkedIn, on a domain registered in 2004, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is flowtoys doing well?
Yes. Gravity by Benchr estimates about 65,100 visits to flowtoys.com in September 2026, down 3% in a month and up 14% over three months. flowtoys ranks #567 of 32,083 Hobbies & Creative Arts brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does flowtoys use?
Gravity by Benchr identifies flowtoys.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is flowtoys' ad budget?
Gravity by Benchr does not publish a spend figure for flowtoys on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in United States?
Among Hobbies & Creative Arts brands in United States in the Gravity by Benchr index, flowtoys ranks #567 of 32,083 by estimated traffic. Its closest competitors on the same market are wildmanrocketry.com, Mostarle, LOC Precision / Public Missiles, Renegade Juggling and ForeverFlow. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with flowtoys.