Brand page · Beds & Accessories · United States
Floyd: 107k visits a month, 25 active Meta ads, Gravity score 599.
Floyd — Floyd Home is a digitally native furniture brand that creates modular furniture systems including beds, sectionals, and storage solutions. Their products are designed in Detroit and manufactured primarily in the U.S., focusing on simple assembly and sustainable production. In September 2026 floydhome.com drew an estimated 107k visits, down 12% on the month before. It ranks #42 of 1,172 Beds & Accessories brands in United States and holds a 1.8 Trustpilot rating over 115 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 37 peers: Beds & Accessories brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Floyd Home is a digitally native furniture brand that creates modular furniture systems including beds, sectionals, and storage solutions. Their products are designed in Detroit and manufactured primarily in the U.S., focusing on simple assembly and sustainable production.
01 · Traffic
How much traffic Floyd gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Floyd drew an estimated 107k visits in September 2026, down 12% on the month before and down 11% over three months.
- Worldwide#88,861of 4.5m sites · Top 5%
- In United States#29,143of 1.2m sites · Top 5%
- Beds & Accessories, worldwide#313of 14,534 brands · Top 5%
- Beds & Accessories, United States#42of 1,172 brands · Top 5%
107k
estimated visits in September
1 mo ▼ −12.2%4 mo ▼ −10.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Floyd.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Floyd holds 1.8 out of 5 on Trustpilot over 115 reviews, 5 of them in the last twelve months: 11% of customers give five stars and 67% one star. That volume places Floyd in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Furniture Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Floyd sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Floyd sells on Shopify, 96% of its catalogue in stock. The best seller is The Floyd Bed - Original, at US$1,070.00–US$2,450.00, followed by Underbed Storage and Bedside Table.
#1The Floyd Bed - OriginalFloydUS$1,070.00–US$2,450.00In stock
Underbed StorageFloydUS$475.00In stock
Bedside TableFloydUS$345.00–US$395.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Floyd in its comparison group.
- Average rating
- 4.55 / 5
- Rated products
- 91% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$1,152.50
- Currency
- USD
04 · Ads
What Floyd is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Floyd runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2025 (image, text, video).
The Most Modular Bed Frame SystemFloyd5 Oct 2026image
Floyd One Bed System Endless PossibilitiesFloyd5 Oct 2026image
The Floyd Bed SystemFloyd4 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Ohmi, LLCverified
Text ad20 Oct 2026Ohmi, LLCverified
Text ad20 Oct 2026Ohmi, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Floyd.
The creators who tag @floyddetroit on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @floyddetroit on Instagram, led by Brandon Eckroth (49.6k followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBrandon Eckroth@brandoneckroth · 🇺🇸 US | Photography visual arts Creator | 49.6k | 0.5% | 4 | Tagged @floyddetroit |
06 · Competitors according to Gravity
Who Floyd competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Floyd among Beds & Accessories brands in United States. The closest is Namesake, then Artisan & Blooms, Dorel, Furniture Mattress, Value City Furniture NJ, Casa&Deko Furniture.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Namesakenamesakehome.com | |||||||
| Artisan & Bloomsartisanandblooms.com | |||||||
| Doreldorelhome.com | |||||||
| Furniture Mattressmattressla.co | |||||||
| Value City Furniture NJvaluecitynj.com | |||||||
| Casa&Deko Furniturecasadekofurniture.com |
07 · Company
The company behind Floyd.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Floyd is a company based in Detroit, United States, founded in 2013 according to LinkedIn, on a domain registered in September 2010. It employs about 93 people and is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Detroit
- Founded
- 2013, per LinkedIn
- Domain registered
- 3 Sept 2010
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 93 on LinkedIn
- Funding stage
- M and a · last deal: series b
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- floydhome.com · Shopify · USD
- Catalogue
- 196 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Floyd
What people ask Google about Floyd.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Floyd legit?
According to Gravity by Benchr, Floyd is a brand based in Detroit, United States: its website has existed since September 2010, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 93 people on LinkedIn, it has 193,660 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Floyd reviews
Customers rate Floyd 1.8 out of 5 on Trustpilot over 115 reviews, 5 of them in the last twelve months: 11% give five stars, 67% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Floyd known for?
Floyd Home is a digitally native furniture brand that creates modular furniture systems including beds, sectionals, and storage solutions. Their products are designed in Detroit and manufactured primarily in the U.S., focusing on simple assembly and sustainable production. Gravity by Benchr classifies it under Beds & Accessories, with Linens & Bedding making up 13% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Floyd cost?
Floyd's best seller, The Floyd Bed - Original, sells from US$1,070.00 to US$2,450.00 on floydhome.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check floydhome.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Floyd discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Floyd advertises on Facebook and Instagram and on Google, where its offers often run. Check floydhome.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Floyd?
Floyd sells on its own website, floydhome.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Floyd?
Gravity by Benchr records a company based in Detroit, United States, founded in 2013 according to LinkedIn, on a domain registered in 2010, with 93 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Floyd growing?
Not at the moment. Gravity by Benchr estimates about 106,600 visits to floydhome.com in September 2026, down 12% in a month and down 11% over three months. Floyd ranks #42 of 1,172 Beds & Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Floyd use?
Gravity by Benchr identifies floydhome.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Floyd's ad budget?
Gravity by Benchr does not publish a spend figure for Floyd on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Beds & Accessories brands in United States?
Among Beds & Accessories brands in United States in the Gravity by Benchr index, Floyd ranks #42 of 1,172 by estimated traffic. Its closest competitors on the same market are Namesake, Artisan & Blooms, Dorel, Furniture Mattress and Value City Furniture NJ. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Floyd.