Brand page · Shoes
FLY London: 46.3k visits a month, 10 active Meta ads.
FLY London — FLY London is a footwear brand that creates original fashion shoes using traditional construction techniques in an unexpected way, targeting the global fashion market with disruptive design. In September 2026 flylondon.com drew an estimated 46.3k visits, up 15% on the month before. It ranks #10 of 238 Shoes brands.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
FLY London is a footwear brand that creates original fashion shoes using traditional construction techniques in an unexpected way, targeting the global fashion market with disruptive design.
01 · Traffic
How much traffic FLY London gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
FLY London drew an estimated 46.3k visits in September 2026, up 15% on the month before and up 5% over three months.
- Worldwide#181,474of 4.5m sites · Top 5%
- In Portugal#746of 21.8k sites · Top 5%
- Shoes, worldwide#3,736of 46,962 brands · Top 10%
- Shoes, Portugal#10of 238 brands · Top 5%
46.3k
estimated visits in September
1 mo ▲ +15.1%4 mo ▲ +5.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about FLY London.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
FLY London holds 2.3 out of 5 on Trustpilot over 8 reviews, 6 of them in the last twelve months: 0% of customers give five stars and 88% one star.
Shoe Store Shoe Factory Boot Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What FLY London sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
FLY London sells on Shopify, 38% of its catalogue in stock. The best seller is Zip Up Ankle Boots RENO053FLY RUG DK. BROWN, at €170.00, followed by Zip Up Ankle Boots RENO053FLY RUG BLACK and Lace-up Ankle Boots RAMI043FLY RUG BLACK.
#1Zip Up Ankle Boots RENO053FLY RUG DK. BROWNFLY London€170.00In stock
#2Zip Up Ankle Boots RENO053FLY RUG BLACKFLY London€170.00In stock
#3Lace-up Ankle Boots RAMI043FLY RUG BLACKFLY London€190.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places FLY London in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 38%
- Upper price quartile
- US$179.21
- Currency
- EUR
04 · Ads
What FLY London is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
FLY London runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since April 2025 (image, text, video).
FLY LONDONFLY LONDON4 Oct 2026image
Zip Up Ankle Boots HEWI304FLY INTENSE RUST/DK MINT/DK BROWNFLY LONDON3 Oct 2026image
True to you by FLY London 🎞️FLY LONDON30 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Foreva Comercio de Calçado SAverified
Text ad20 Oct 2026Foreva Comercio de Calçado SAverified
Text ad20 Oct 2026Foreva Comercio de Calçado SAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about FLY London.
The creators who tag @fly.london on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fly.london on Instagram, led by Daniela Hanganu (10.6k followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDaniela Hanganu@danielahanganu · 🇵🇹 PT | Fashion style luxury Creator | 10.6k | 0.8% | 3 | Tagged @fly.london |
06 · Competitors according to Gravity
Who FLY London competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for FLY London among Shoes brands. The closest is Carl Scarpa, then Mi Piaci, Dr. Martens, Mille Dollari, shoedesign.dk, phenumb copenhagen.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Carl Scarpacarlscarpa.com | |||||||
| Mi Piacimipiaci.com.au | |||||||
| Dr. Martensdrmartens.cl | |||||||
| Mille Dollarimilledollari.in | |||||||
| shoedesign.dkshoedesign.dk | |||||||
| phenumb copenhagenphenumb.com |
07 · Company
The company behind FLY London.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
FLY London is an e-commerce brand, on a domain registered in January 2001. It employs about 28 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 25 Jan 2001
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 28 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- flylondon.com · Shopify · EUR
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about FLY London
What people ask Google about FLY London.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is FLY London a legit company?
According to Gravity by Benchr, FLY London is a brand: its website has existed since January 2001, it sells on a Shopify store, it employs 28 people on LinkedIn, it has 17,210 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is FLY London known for?
FLY London is a footwear brand that creates original fashion shoes using traditional construction techniques in an unexpected way, targeting the global fashion market with disruptive design. Gravity by Benchr classifies it under Shoes, with Boots making up 6% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does FLY London cost?
FLY London's best seller, Zip Up Ankle Boots RENO053FLY RUG DK. BROWN, sells €170.00 on flylondon.com. 38% of the catalogue is in stock. Gravity does not track prices daily: check flylondon.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does FLY London have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: FLY London advertises on Facebook and Instagram and on Google, where its offers often run. Check flylondon.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy FLY London?
FLY London sells on its own website, flylondon.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns FLY London?
Gravity by Benchr records a company, whose domain was registered in 2001, with 28 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is FLY London doing well?
Yes. Gravity by Benchr estimates about 46,300 visits to flylondon.com in September 2026, up 15% in a month and up 5% over three months. FLY London ranks #10 of 238 Shoes brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does FLY London use?
Gravity by Benchr identifies flylondon.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since April 2025. Source: Gravity by Benchr platform and advertising records.
What is FLY London's ad budget?
Gravity by Benchr does not publish a spend figure for FLY London on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands?
Among Shoes brands in the Gravity by Benchr index, FLY London ranks #10 of 238 by estimated traffic. Its closest competitors on the same market are Carl Scarpa, Mi Piaci, Dr. Martens, Mille Dollari and shoedesign.dk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with FLY London.