Brand page · Athletics · United Kingdom
Fly traffic, ads & competitors 43.2k visits a month, 159 active Meta ads, Gravity score 691.
Fly — Fly is a UK born and based sportswear and equipment brand dedicated to bringing sports, exquisite designs and high performance together. In September 2026 flysportsuk.com drew an estimated 43.2k visits, down 42% on the month before. It ranks #104 of 2,484 Athletics brands in the United Kingdom and holds a 4.1 Trustpilot rating over 183 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 43 peers: Athletics brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Fly is a UK born and based sportswear and equipment brand dedicated to bringing sports, exquisite designs and high performance together.
01 · Traffic
Fly website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fly drew an estimated 43.2k visits in September 2026, down 42% on the month before and down 27% over three months.
- Worldwide#192,655of 4.5m sites · Top 5%
- In United States#61,325of 1.2m sites · Top 10%
- Athletics, worldwide#620of 14,997 brands · Top 5%
- Athletics, United States#104of 2,484 brands · Top 5%
43.2k
estimated visits in September
1 mo ▼ −42.1%4 mo ▼ −26.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Fly reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fly holds 4.1 out of 5 on Trustpilot over 183 reviews, 72 of them in the last twelve months: 68% of customers give five stars and 21% one star. That volume places Fly in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Fly best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Fly sells on Shopify, 93% of its catalogue in stock. The best seller is Initials, at £25.00, followed by Monogram Hand Wraps and Big Logo Hand Wraps.
#1InitialsFly£25.00In stock
#2Monogram Hand WrapsFly£14.00–£16.00In stock
#3Big Logo Hand WrapsFly£14.00–£16.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Fly in its comparison group.
- Average rating
- 4.78 / 5
- Rated products
- 92% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$344.13
- Currency
- GBP
04 · Ads
Fly ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fly runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2025 (image, text, video).
Trusted By World ChampionsFly Sports6 Oct 2026image
Which one is your favourite 🥊? #boxing #bagwork #discipline #boxinggloves #fypFly Sports6 Oct 2026video
Everything A Fighter NeedsFly Sports5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026FLY SPORTS UK LTD.verified
Text ad20 Oct 2026FLY SPORTS UK LTD.verified
Text ad20 Oct 2026FLY SPORTS UK LTD.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Fly influencers
The creators who tag @flysportswear on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @flysportswear on Instagram, led by Fabio Wardley (94.8k followers, 5.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFabio Wardley@fabiowardley · 🇬🇧 GB | Pro sports athletes Creator | 94.8k | 5.8% | 6 | Tagged @flysportswear |
06 · Competitors according to Gravity
Fly competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fly among Athletics brands in the United Kingdom. The closest is TopBoxer Custom Boxing, then Phenom Sports, JOYAGEAR UK, Rival Boxing Gear UK, bullyboxingco.com, STING UK.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| TopBoxer Custom Boxingtopboxer.com | |||||||
| Phenom Sportsphenomboxing.com | |||||||
| JOYAGEAR UKjoyagear.co.uk | |||||||
| Rival Boxing Gear UKrivalboxinguk.co.uk | |||||||
| bullyboxingco.combullyboxingco.com | |||||||
| STING UKstingsports.co.uk |
07 · Company
Who is behind Fly?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fly is a company based in Harlow, Essex, United Kingdom, founded in 2015 according to LinkedIn, on a domain registered in August 2014. It employs about 139 people.
- Entity country
- 🇬🇧 United Kingdom · Harlow, Essex
- Founded
- 2015, per LinkedIn
- Domain registered
- 25 Aug 2014
- Status
- Operating
- Employees
- 139 on LinkedIn
- Own store
- flysportsuk.com · Shopify · GBP
- Catalogue
- 197 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fly
What people ask Google about Fly.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fly legit or a scam?
According to Gravity by Benchr, Fly is a brand based in Harlow, Essex, United Kingdom: its website has existed since August 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 139 people on LinkedIn, it has 84,085 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Fly?
Customers rate Fly 4.1 out of 5 on Trustpilot over 183 reviews, 72 of them in the last twelve months: 68% give five stars, 21% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Fly known for?
Fly is a UK born and based sportswear and equipment brand dedicated to bringing sports, exquisite designs and high performance together. Gravity by Benchr classifies it under Athletics, with Boxing & Martial Arts making up 64% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Fly expensive?
Fly's best seller, Initials, sells £25.00 on flysportsuk.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check flysportsuk.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Fly discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Fly advertises on Facebook and Instagram and on Google, where its offers often run. Check flysportsuk.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Fly?
Fly sells on its own website, flysportsuk.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Fly?
Gravity by Benchr records a company based in Harlow, Essex, United Kingdom, founded in 2015 according to LinkedIn, on a domain registered in 2014, with 139 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Fly doing well?
Not at the moment. Gravity by Benchr estimates about 43,200 visits to flysportsuk.com in September 2026, down 42% in a month and down 27% over three months. Fly ranks #104 of 2,484 Athletics brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Fly use?
Gravity by Benchr identifies flysportsuk.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Fly's ad budget?
Gravity by Benchr does not publish a spend figure for Fly on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Athletics brands in the United Kingdom?
Among Athletics brands in the United Kingdom in the Gravity by Benchr index, Fly ranks #104 of 2,484 by estimated traffic. Its closest competitors on the same market are TopBoxer Custom Boxing, Phenom Sports, JOYAGEAR UK, Rival Boxing Gear UK and bullyboxingco.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fly.