Brand page · Clothing · United Kingdom
FÔLD: 47k visits a month, 241 active Meta ads, Gravity score 752.
FÔLD — FOLD Reformer is a British brand that sells foldable reformer Pilates machines for home and studio use, along with related accessories and on-demand classes through their app. In September 2026 foldreformer.com drew an estimated 47k visits, up 16% on the month before. It ranks #1,032 of 19,668 Clothing brands in United Kingdom and holds a 4.6 Trustpilot rating over 153 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1008 peers: Clothing brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
FOLD Reformer is a British brand that sells foldable reformer Pilates machines for home and studio use, along with related accessories and on-demand classes through their app.
01 · Traffic
How much traffic FÔLD gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
FÔLD drew an estimated 47k visits in September 2026, up 16% on the month before and up 9% over three months.
- Worldwide#179,145of 4.5m sites · Top 5%
- In United Kingdom#9,424of 192k sites · Top 5%
- Clothing, worldwide#17,235of 459,295 brands · Top 5%
- Clothing, United Kingdom#1,032of 19,668 brands · Top 10%
47k
estimated visits in September
1 mo ▲ +15.7%4 mo ▲ +8.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about FÔLD.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
FÔLD holds 4.6 out of 5 on Trustpilot over 153 reviews, 120 of them in the last twelve months: 86% of customers give five stars and 8% one star. That volume places FÔLD in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Fitness Equipment Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What FÔLD sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
FÔLD sells on Shopify, 98% of its catalogue in stock. The best seller is Original FOLD Reformer - With Easi-Fold™, at £1,999.99, followed by Reformer Starter Kit + 2-Person Delivery and 12 Months App Membership.
#1Original FOLD Reformer - With Easi-Fold™FÔLD£1,999.99In stock
#2Reformer Starter Kit + 2-Person DeliveryFÔLD£265.00In stock
#312 Months App MembershipFÔLD£99.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places FÔLD in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 52% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$39.69
- Currency
- GBP
04 · Ads
What FÔLD is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
FÔLD runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2025 (image, text, video).
Your Instructor Trains on ThisFOLD Reformer7 Oct 2026image
The Reformer that folds into your lifeFOLD Reformer7 Oct 2026video
The gym is 10 steps away.FOLD Reformer7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Fold Reformerverified
Text ad20 Oct 2026Fold Reformerverified
Image ad20 Oct 2026Fold Reformerverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about FÔLD.
The creators who tag @fold_reformer on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fold_reformer on Instagram, led by ninjoo (35.5k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| nninjoo@ninjoolife · 🇸🇦 SA | Fashion style luxury Creator | 35.5k | 0.1% | 4 | Tagged @fold_reformer |
06 · Competitors according to Gravity
Who FÔLD competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for FÔLD among Clothing brands in United Kingdom. The closest is Jellylegz, then The London Sock Exchange, Gain The Edge EU, Melisoles, Venture Socks, HEXXEE.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Jellylegzjellylegz.co.uk | |||||||
| The London Sock Exchangethelondonsockexchange.net | |||||||
| Gain The Edge EUeu.gaintheedgeofficial.com | |||||||
| Melisolesmelisoles.com | |||||||
| Venture Socksventuresocks.co | |||||||
| HEXXEEhexxee.com |
07 · Company
The company behind FÔLD.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
FÔLD is a company based in London, United Kingdom, founded in 2024 according to LinkedIn, on a domain registered in January 2024. It employs about 20 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2024, per LinkedIn
- Domain registered
- 24 Jan 2024
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 20 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- foldreformer.com · Shopify · GBP
- Catalogue
- 23 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about FÔLD
What people ask Google about FÔLD.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is FÔLD a legit company?
According to Gravity by Benchr, FÔLD is a brand based in London, United Kingdom: its website has existed since January 2024, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 20 people on LinkedIn, it has 50,378 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about FÔLD?
Customers rate FÔLD 4.6 out of 5 on Trustpilot over 153 reviews, 120 of them in the last twelve months: 86% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is FÔLD known for?
FOLD Reformer is a British brand that sells foldable reformer Pilates machines for home and studio use, along with related accessories and on-demand classes through their app. Gravity by Benchr classifies it under Clothing, with Socks making up 62% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
FÔLD prices: how much is it?
FÔLD's best seller, Original FOLD Reformer - With Easi-Fold™, sells £1,999.99 on foldreformer.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check foldreformer.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does FÔLD have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: FÔLD advertises on Facebook and Instagram and on Google, where its offers often run. Check foldreformer.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy FÔLD?
FÔLD sells on its own website, foldreformer.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind FÔLD?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2024 according to LinkedIn, on a domain registered in 2024, with 20 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is FÔLD doing well?
Yes. Gravity by Benchr estimates about 47,000 visits to foldreformer.com in September 2026, up 16% in a month and up 9% over three months. FÔLD ranks #1,032 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does FÔLD use?
Gravity by Benchr identifies foldreformer.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does FÔLD spend on Meta ads?
Gravity by Benchr does not publish a spend figure for FÔLD on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, FÔLD ranks #1,032 of 19,668 by estimated traffic. Its closest competitors on the same market are Jellylegz, The London Sock Exchange, Gain The Edge EU, Melisoles and Venture Socks. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with FÔLD.