Brand page · Personal Care · Sweden
FOREO: 370k visits a month, 120 active Meta ads, Gravity score 543.
FOREO — FOREO is a Swedish beauty-tech brand that specializes in producing skincare and oral care devices, known for its innovative and technology-driven approach to personal care products. In September 2026 foreo.com drew an estimated 370k visits, down 12% on the month before. It ranks #209 of 33,626 Personal Care brands in Sweden and holds a 4.5 Trustpilot rating over 6,528 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 22 peers: Personal Care brands in Sweden with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
FOREO is a Swedish beauty-tech brand that specializes in producing skincare and oral care devices, known for its innovative and technology-driven approach to personal care products.
01 · Traffic
How much traffic FOREO gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
FOREO drew an estimated 370k visits in September 2026, down 12% on the month before and down 22% over three months.
- Worldwide#31,719of 4.5m sites · Top 1%
- In United States#10,280of 1.2m sites · Top 1%
- Personal Care, worldwide#1,301of 215,119 brands · Top 1%
- Personal Care, United States#209of 33,626 brands · Top 1%
370k
estimated visits in September
1 mo ▼ −12.2%4 mo ▼ −22.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about FOREO.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
FOREO holds 4.5 out of 5 on Trustpilot over 6,528 reviews, 602 of them in the last twelve months: 87% of customers give five stars and 8% one star. That volume places FOREO in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What FOREO sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read FOREO's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places FOREO in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What FOREO is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
FOREO runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Early orders come with a cleanser bonus 🎁FOREO7 Oct 2026video
Get wild this Black Friday 🖤FOREO7 Oct 2026image
Early orders come with a cleanser bonus 🎁FOREO6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026FAQ Europe d.o.overified
Text ad21 Oct 2026FAQ Europe d.o.overified
Text ad21 Oct 2026FAQ Europe d.o.overified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about FOREO.
The creators who tag @foreo_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @foreo_official on Instagram, led by FAQSwiss (27k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFAQSwiss@faqswiss · 🇨🇭 CH | Beauty cosmetics skincare Creator | 27k | 0.3% | 20 | Tagged @foreo_official |
06 · Competitors according to Gravity
Who FOREO competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for FOREO among Personal Care brands in Sweden. The closest is NUFACE, then CurrentBody, Dr. Pen US, Omnilux, reVive Light Therapy, JOVS.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| NUFACEmynuface.com | |||||||
| CurrentBodycurrentbody.com | |||||||
| Dr. Pen USus.drpen.co | |||||||
| Omniluxomniluxled.com | |||||||
| reVive Light Therapyrevive-light-therapy.com | |||||||
| JOVSjovs.com |
07 · Company
The company behind FOREO.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
FOREO is a company based in Sweden, founded in 2013 according to LinkedIn, on a domain registered in February 2004. It employs about 524 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- 2013, per LinkedIn
- Domain registered
- 29 Feb 2004
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 524 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- foreo.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about FOREO
What people ask Google about FOREO.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is FOREO a legit company?
According to Gravity by Benchr, FOREO is a brand based in Sweden: its website has existed since February 2004, its Trustpilot profile is claimed by the brand, it employs 524 people on LinkedIn, it has 634,018 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
FOREO reviews
Customers rate FOREO 4.5 out of 5 on Trustpilot over 6,528 reviews, 602 of them in the last twelve months: 87% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does FOREO sell?
FOREO is a Swedish beauty-tech brand that specializes in producing skincare and oral care devices, known for its innovative and technology-driven approach to personal care products. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does FOREO have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: FOREO advertises on Facebook and Instagram and on Google, where its offers often run. Check foreo.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind FOREO?
Gravity by Benchr records a company based in Sweden, founded in 2013 according to LinkedIn, on a domain registered in 2004, with 524 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is FOREO growing?
Not at the moment. Gravity by Benchr estimates about 369,900 visits to foreo.com in September 2026, down 12% in a month and down 22% over three months. FOREO ranks #209 of 33,626 Personal Care brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does FOREO spend on Meta ads?
Gravity by Benchr does not publish a spend figure for FOREO on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Sweden?
Among Personal Care brands in Sweden in the Gravity by Benchr index, FOREO ranks #209 of 33,626 by estimated traffic. Its closest competitors on the same market are NUFACE, CurrentBody, Dr. Pen US, Omnilux and reVive Light Therapy. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with FOREO.