- Gravity
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- Personal Care
- Formial Labs
Brand page · Personal Care · India
Formial Labs traffic, ads & competitors 39.2k visits a month, 58 active Meta ads, Gravity score 713.
Formial Labs — Formial Labs is a personalized skincare brand that specializes in tailor-made prescription skincare solutions in India, providing medical-grade skincare with guidance at every step. In September 2026 formial.in drew an estimated 39.2k visits, down 46% on the month before. It ranks #500 of 2,859 Personal Care brands in India and holds a 4.7 Trustpilot rating over 23 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 389 peers: Personal Care brands in India with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Formial Labs is a personalized skincare brand that specializes in tailor-made prescription skincare solutions in India, providing medical-grade skincare with guidance at every step.
01 · Traffic
Formial Labs website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Formial Labs drew an estimated 39.2k visits in September 2026, down 46% on the month before and up 355% over three months.
- Worldwide#209,120of 4.5m sites · Top 5%
- In India#9,861of 164k sites · Top 10%
- Personal Care, worldwide#10,653of 215,119 brands · Top 5%
- Personal Care, India#500of 2,859 brands · Top 20%
39.2k
estimated visits in September
1 mo ▼ −45.7%4 mo ▲ +355.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Formial Labs reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Formial Labs holds 4.7 out of 5 on Trustpilot over 23 reviews, 14 of them in the last twelve months: 100% of customers give five stars and 0% one star. That volume places Formial Labs in the top 50% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Dermatologist Skin Care Clinic
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Formial Labs best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Formial Labs sells on Shopify, 100% of its catalogue in stock. The best seller is 2 Months Formulation + Expert consultation, at ₹1,499.00–₹1,999.00, followed by My Formial Journey and My Formial Skincare.
#12 Months Formulation + Expert consultationFormial Labs₹1,499.00–₹1,999.00In stock- #2My Formial JourneyFormial Labs₹2,499.00In stock
- #3My Formial SkincareFormial Labs₹1,499.00–₹2,499.00In stock
- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Formial Labs in its comparison group.
- Average rating
- 5.00 / 5
- Rated products
- 25% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$22.18
- Currency
- INR
04 · Ads
Formial Labs ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Formial Labs runs Meta ads on Facebook, Instagram, whatsapp.
Prescription skincare works best when it's written for your skin—not the average person's.Formial Labs6 Oct 2026image
Personalised Prescription CareFormial Labs5 Oct 2026video
Personalised Prescription CareFormial Labs1 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Formial Labs influencers
The creators who tag @formiallabs on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Formial Labs competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Formial Labs among Personal Care brands in India. The closest is Maximor, then Embarouge, Contraband, NEESH, AMINU, Melblok.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Maximormaximor.in | |||||||
| Embarougeembarouge.in | |||||||
| Contrabanditscontraband.com | |||||||
| NEESHneeshperfumes.com | |||||||
| AMINUaminu.life | |||||||
| Melblokmelblok.com |
07 · Company
Who is behind Formial Labs?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Formial Labs is a company based in Bengaluru, India, founded in 2024 according to LinkedIn, on a domain registered in February 2024. It employs about 10 people.
- Entity country
- 🇮🇳 India · Bengaluru
- Founded
- 2024, per LinkedIn
- Domain registered
- 3 Feb 2024
- Employees
- 10 on LinkedIn
- Own store
- formial.in · Shopify · INR
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Formial Labs
What people ask Google about Formial Labs.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Formial Labs legit or a scam?
According to Gravity by Benchr, Formial Labs is a brand based in Bengaluru, India: its website has existed since February 2024, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 2,966 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Formial Labs?
Customers rate Formial Labs 4.7 out of 5 on Trustpilot over 23 reviews, 14 of them in the last twelve months: 100% give five stars, 0% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Formial Labs?
Formial Labs is a personalized skincare brand that specializes in tailor-made prescription skincare solutions in India, providing medical-grade skincare with guidance at every step. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 100% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Formial Labs expensive?
Formial Labs' best seller, 2 Months Formulation + Expert consultation, sells from ₹1,499.00 to ₹1,999.00 on formial.in. 100% of the catalogue is in stock. Gravity does not track prices daily: check formial.in before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Formial Labs have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Formial Labs advertises on Facebook and Instagram, where its offers often run. Check formial.in for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Formial Labs?
Formial Labs sells on its own website, formial.in, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Formial Labs?
Gravity by Benchr records a company based in Bengaluru, India, founded in 2024 according to LinkedIn, on a domain registered in 2024, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Formial Labs doing well?
Yes. Gravity by Benchr estimates about 39,200 visits to formial.in in September 2026, down 46% in a month and up 355% over three months. Formial Labs ranks #500 of 2,859 Personal Care brands in India in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Formial Labs use?
Gravity by Benchr identifies formial.in as a Shopify store (standard plan, not Shopify Plus), selling in INR. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Formial Labs spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Formial Labs on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in India?
Among Personal Care brands in India in the Gravity by Benchr index, Formial Labs ranks #500 of 2,859 by estimated traffic. Its closest competitors on the same market are Maximor, Embarouge, Contraband, NEESH and AMINU. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Formial Labs.