Brand page · Health Care

Form Top 5% worldwide Top 5% in Health Care
formnutrition.com· Woocommerce·Since 2009

Form: 66.9k visits a month, 326 active Meta ads.

Form — Form is a plant-based nutrition company that produces protein powders, capsules, and other supplements for body and mind, with a focus on performance and social impact. In September 2026 formnutrition.com drew an estimated 66.9k visits, down 26% on the month before. It ranks #177 of 3,296 Health Care brands and holds a 4.3 Trustpilot rating over 222 reviews.

formnutrition.com@formnutrition 102kFacebookLinkedIn 2.1kTrustpilot 4.3Meta Ad Library 326

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026

Estimated traffic
66.9k
−26% vs. August 2026
Instagram followers
102k
3,319 posts · @formnutrition
Trustpilot
4.3
222 reviews · 75 in 12 months
Meta ads
326
active · on Google since 2022
Products
—
Data not available
Rank in United Kingdom
#177
of 3,296 in Health Care
LinkedIn
2.1k
followers · 6 employees
Earned media value
€8.8k
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

Form is a plant-based nutrition company that produces protein powders, capsules, and other supplements for body and mind, with a focus on performance and social impact.

01 · Traffic

How much traffic Form gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Form drew an estimated 66.9k visits in September 2026, down 26% on the month before and down 37% over three months.

  • Worldwide#132,567of 4.5m sites · Top 5%
  • In United Kingdom#6,918of 192k sites · Top 5%
  • Health Care, worldwide#3,449of 105,715 brands · Top 5%
  • Health Care, United Kingdom#177of 3,296 brands · Top 10%
Monthly visitssource Sept 2026

66.9k

estimated visits in September

1 mo ▼ −25.7%4 mo ▼ −36.6%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Form.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Form holds 4.3 out of 5 on Trustpilot over 222 reviews, 75 of them in the last twelve months: 79% of customers give five stars and 11% one star. That volume places Form in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.

Trustpilotread 21 Oct 2026
4.3TrustScore · 222 reviews · 75 in 12 months
Top 20% review volumeTop 30% rating quality
5 ★79%
4 ★4%
3 ★3%
2 ★3%
1 ★11%

Fitness and Nutrition Service Vitamin and Supplements Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Form sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Form's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Health Care
Health Care93%
Food Items1%
Clothing1%

The dominant category places Form in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about Form.

The creators who tag @formnutrition on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @formnutrition on Instagram, led by Amy Lanza | Vegan Food & Recipes ✨ (141k followers, 0.6% engagement).

Influencersaccounts tagging @formnutrition · Instagram
AccountProfileFollowersEngagementTagsRelationship
AAmy Lanza | Vegan Food & Recipes ✨@nourishing.amy · 🇬🇧 GBFood cooking nutrition Creator141k0.6%3Tagged @formnutrition
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Form competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Form among Health Care brands. The closest is ssnsports.com.tr, then Laboratoires Herbolistique, GymBeam, Intoleran, the-nutrition.com, Интернет-магазин витаминов, БАДов, рыбьего жира NFO.

CompetitorsHealth Care · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
ssnsports.com.trssnsports.com.tr
Laboratoires Herbolistiqueherbolistique.com
GymBeamgymbeam.de
Intoleranintoleran.com
the-nutrition.comthe-nutrition.com
Интернет-магазин витаминов, БАДов, рыбьего жира NFOnfo.ru
Competitors Gravity finds for Form. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Form with ssnsports.com.tr

07 · Company

The company behind Form.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Form is an e-commerce brand, founded in 2017 according to LinkedIn, on a domain registered in November 2009. It employs about 6 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
2017, per LinkedIn
Domain registered
9 Nov 2009
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
6 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
formnutrition.com · Woocommerce
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Form

What people ask Google about Form.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Form legit or a scam?

According to Gravity by Benchr, Form is a brand: its website has existed since November 2009, it sells on a Woocommerce store, it employs 6 people on LinkedIn, it has 101,867 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

Form reviews: is it worth it?

Customers rate Form 4.3 out of 5 on Trustpilot over 222 reviews, 75 of them in the last twelve months: 79% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Form sell?

Form is a plant-based nutrition company that produces protein powders, capsules, and other supplements for body and mind, with a focus on performance and social impact. Gravity by Benchr classifies it under Health Care. Source: Gravity by Benchr product classification.

Is there a Form discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Form advertises on Facebook and Instagram and on Google, where its offers often run. Check formnutrition.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Form?

Form sells on its own website, formnutrition.com, a Woocommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Who owns Form?

Gravity by Benchr records a company, founded in 2017 according to LinkedIn, on a domain registered in 2009, with 6 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Form growing?

Not at the moment. Gravity by Benchr estimates about 66,900 visits to formnutrition.com in September 2026, down 26% in a month and down 37% over three months. Form ranks #177 of 3,296 Health Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Form use?

Gravity by Benchr identifies formnutrition.com as a Woocommerce store. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records.

What is Form's ad budget?

Gravity by Benchr does not publish a spend figure for Form on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Health Care brands?

Among Health Care brands in the Gravity by Benchr index, Form ranks #177 of 3,296 by estimated traffic. Its closest competitors on the same market are ssnsports.com.tr, Laboratoires Herbolistique, GymBeam, Intoleran and the-nutrition.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Form.