Brand page · Nursing & Feeding · United States
Formuland: 49.5k visits a month, 69 active Meta ads, Gravity score 598.
Formuland — Formuland is an online retailer that sells European baby formula brands including organic options from certified brands like HiPP, Holle, and Aptamil. In September 2026 formuland.com drew an estimated 49.5k visits, down 4% on the month before. It ranks #35 of 636 Nursing & Feeding brands in United States and holds a 4.9 Trustpilot rating over 4,288 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 33 peers: Nursing & Feeding brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Formuland is an online retailer that sells European baby formula brands including organic options from certified brands like HiPP, Holle, and Aptamil.
01 · Traffic
How much traffic Formuland gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Formuland drew an estimated 49.5k visits in September 2026, down 4% on the month before and down 5% over three months.
- Worldwide#171,737of 4.5m sites · Top 5%
- In United States#54,986of 1.2m sites · Top 5%
- Nursing & Feeding, worldwide#195of 5,006 brands · Top 5%
- Nursing & Feeding, United States#35of 636 brands · Top 10%
49.5k
estimated visits in September
1 mo ▼ −4.3%4 mo ▼ −5.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Formuland.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Formuland holds 4.9 out of 5 on Trustpilot over 4,288 reviews, 531 of them in the last twelve months: 95% of customers give five stars and 2% one star. That volume places Formuland in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 1%.
Baby Store Online Food Ordering Service Organic Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Formuland sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Formuland sells on Shopify, 79% of its catalogue in stock. The best seller is Delivery Guarantee, at US$1.00, followed by HiPP Dutch Stage 2 - Organic Combiotic Formula (800g) and HiPP Dutch Stage 1 - Organic Combiotic Formula (800g).
#1Delivery GuaranteeFormulandUS$1.00In stock
#2HiPP Dutch Stage 2 - Organic Combiotic Formula (800g)FormulandUS$49.99–US$563.88In stock
#3HiPP Dutch Stage 1 - Organic Combiotic Formula (800g)FormulandUS$49.99–US$563.88In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Formuland in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 58% of the catalogue
- In stock
- 79%
- Upper price quartile
- US$50.94
- Currency
- USD
04 · Ads
What Formuland is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Formuland runs Meta ads on Facebook, Instagram, Audience Network, and has advertised on Google since September 2022 (image, text, video).
8 months of breastfeeding, pumping, and doing everything I could… and then it was time for a change 🤍 Switching to formula wasn’t an easy dFormuland6 Oct 2026video
Find Your Baby's Perfect FormulaFormuland2 Oct 2026image
Find Your Baby's Perfect FormulaFormuland29 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Formuland Inc.verified
Text ad20 Oct 2026Formuland Inc.verified
Text ad20 Oct 2026Formuland Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Formuland.
The creators who tag @formulandinc on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @formulandinc on Instagram, led by Kaitlin Jardine (79k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKaitlin Jardine@kaitlin.jardine · 🇺🇸 US | Parenting family Creator | 79k | 0.4% | 1 | Tagged @formulandinc |
06 · Competitors according to Gravity
Who Formuland competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Formuland among Nursing & Feeding brands in United States. The closest is Milana's Baby Organics, then HolleHiPPos, Yummy Ganics, MamaMe EU, Love Organic Baby, HippHolleHouston.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Milana's Baby Organicsmilanasbabyorganics.com | |||||||
| HolleHiPPoshollehippos.eu | |||||||
| Yummy Ganicsyummyganics.com | |||||||
| MamaMe EUmamame.eu | |||||||
| Love Organic Babyloveorganicbaby.com | |||||||
| HippHolleHoustonhipphollehouston.com |
07 · Company
The company behind Formuland.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Formuland is a company based in Los Angeles, United States, founded in 2015 according to LinkedIn, on a domain registered in May 2014. It employs about 57 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Los Angeles
- Founded
- 2015, per LinkedIn
- Domain registered
- 8 May 2014
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 57 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- formuland.com · Shopify · USD
- Catalogue
- 83 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Formuland
What people ask Google about Formuland.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Formuland a legit company?
According to Gravity by Benchr, Formuland is a brand based in Los Angeles, United States: its website has existed since May 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 57 people on LinkedIn, it has 2,968 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Formuland reviews
Customers rate Formuland 4.9 out of 5 on Trustpilot over 4,288 reviews, 531 of them in the last twelve months: 95% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Formuland sell?
Formuland is an online retailer that sells European baby formula brands including organic options from certified brands like HiPP, Holle, and Aptamil. Gravity by Benchr classifies it under Nursing & Feeding, with Baby & Toddler Food making up 64% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Formuland expensive?
Formuland's best seller, Delivery Guarantee, sells US$1.00 on formuland.com. 79% of the catalogue is in stock. Gravity does not track prices daily: check formuland.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Formuland have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Formuland advertises on Facebook and Instagram and on Google, where its offers often run. Check formuland.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Formuland?
Formuland sells on its own website, formuland.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Formuland?
Gravity by Benchr records a company based in Los Angeles, United States, founded in 2015 according to LinkedIn, on a domain registered in 2014, with 57 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Formuland growing?
Not at the moment. Gravity by Benchr estimates about 49,500 visits to formuland.com in September 2026, down 4% in a month and down 5% over three months. Formuland ranks #35 of 636 Nursing & Feeding brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Formuland use?
Gravity by Benchr identifies formuland.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Formuland's ad budget?
Gravity by Benchr does not publish a spend figure for Formuland on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Nursing & Feeding brands in United States?
Among Nursing & Feeding brands in United States in the Gravity by Benchr index, Formuland ranks #35 of 636 by estimated traffic. Its closest competitors on the same market are Milana's Baby Organics, HolleHiPPos, Yummy Ganics, MamaMe EU and Love Organic Baby. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Formuland.