Brand page · Vehicle Parts & Accessories · Canada
Formula Scents: 34k visits a month, 24 active Meta ads, Gravity score 693.
Formula Scents — Formula Scents is a premium automotive fragrance brand that creates oil-based, long-lasting car air fresheners inspired by iconic luxury fragrances, designed to elevate the driving experience for car enthusiasts. In September 2026 formulascents.com drew an estimated 34k visits, up 2% on the month before. It ranks #99 of 2,162 Vehicle Parts & Accessories brands in Canada and holds a 4.4 Trustpilot rating over 18 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 98 peers: Vehicle Parts & Accessories brands in Canada with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Formula Scents is a premium automotive fragrance brand that creates oil-based, long-lasting car air fresheners inspired by iconic luxury fragrances, designed to elevate the driving experience for car enthusiasts.
01 · Traffic
How much traffic Formula Scents gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Formula Scents drew an estimated 34k visits in September 2026, up 2% on the month before and up 61% over three months.
- Worldwide#236,327of 4.5m sites · Top 10%
- In Canada#4,769of 104k sites · Top 5%
- Vehicle Parts & Accessories, worldwide#5,607of 167,964 brands · Top 5%
- Vehicle Parts & Accessories, Canada#99of 2,162 brands · Top 5%
34k
estimated visits in September
1 mo ▲ +1.6%4 mo ▲ +60.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Formula Scents.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Formula Scents holds 4.4 out of 5 on Trustpilot over 18 reviews, 18 of them in the last twelve months: 89% of customers give five stars and 6% one star. That volume places Formula Scents in the top 50% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Car Accessories Store Perfume Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Formula Scents sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Formula Scents sells on Shopify, 97% of its catalogue in stock. The best seller is Carbon Ice, at CA$17.99, followed by Formula Savage and Formula Creed.
#1Carbon IceFormula ScentsCA$17.99In stock
#2Formula SavageFormula ScentsCA$19.99In stock
#3Formula CreedFormula ScentsCA$19.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Formula Scents in its comparison group.
- Average rating
- 4.44 / 5
- Rated products
- 92% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$14.02
- Currency
- CAD
04 · Ads
What Formula Scents is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Formula Scents runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since May 2025 (image, text, video).
Made by car guys, for car guysFormula Scents6 Oct 2026video
Formula Scents the World 🌎🚀Formula Scents6 Oct 2026image
Get the Formula that lasts.Formula Scents6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Formula Scents Inc.verified
Text ad20 Oct 2026Formula Scents Inc.verified
Image ad20 Oct 2026Formula Scents Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Formula Scents.
The creators who tag @formulascents on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @formulascents on Instagram, led by CRUEL M3 (31.8k followers, 1.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCRUEL M3@cruel.whips · 🇨🇦 CA | Automotive mobility Creator | 31.8k | 1.8% | 3 | Tagged @formulascents |
06 · Competitors according to Gravity
Who Formula Scents competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Formula Scents among Vehicle Parts & Accessories brands in Canada. The closest is Tinybot Vinyl Canada, then Genius Detail, SEIFE., Vonixx, AND Magnets, SansZo.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Tinybot Vinyl Canadatinybotvinyl.ca | |||||||
| Genius Detailgeniusdetail.com | |||||||
| SEIFE.seife.store | |||||||
| Vonixxvonixx.ca | |||||||
| AND Magnetsandmagnets.com | |||||||
| SansZosanszo.com |
07 · Company
The company behind Formula Scents.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Formula Scents is a company based in Toronto, Canada, founded in 2023 according to LinkedIn, on a domain registered in November 2023. It employs about 1 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇦 Canada · Toronto
- Founded
- 2023, per LinkedIn
- Domain registered
- 28 Nov 2023
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- formulascents.com · Shopify · CAD
- Catalogue
- 11 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Formula Scents
What people ask Google about Formula Scents.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Formula Scents a legit company?
According to Gravity by Benchr, Formula Scents is a brand based in Toronto, Canada: its website has existed since November 2023, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 1 people on LinkedIn, it has 24,613 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Formula Scents reviews
Customers rate Formula Scents 4.4 out of 5 on Trustpilot over 18 reviews, 18 of them in the last twelve months: 89% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Formula Scents known for?
Formula Scents is a premium automotive fragrance brand that creates oil-based, long-lasting car air fresheners inspired by iconic luxury fragrances, designed to elevate the driving experience for car enthusiasts. Gravity by Benchr classifies it under Vehicle Parts & Accessories, with Vehicle Maintenance, Care & Decor making up 89% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Formula Scents prices: how much is it?
Formula Scents' best seller, Carbon Ice, sells CA$17.99 on formulascents.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check formulascents.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Formula Scents discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Formula Scents advertises on Facebook and Instagram and on Google, where its offers often run. Check formulascents.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Formula Scents?
Formula Scents sells on its own website, formulascents.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Formula Scents?
Gravity by Benchr records a company based in Toronto, Canada, founded in 2023 according to LinkedIn, on a domain registered in 2023, with 1 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Formula Scents growing?
Yes. Gravity by Benchr estimates about 34,000 visits to formulascents.com in September 2026, up 2% in a month and up 61% over three months. Formula Scents ranks #99 of 2,162 Vehicle Parts & Accessories brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Formula Scents use?
Gravity by Benchr identifies formulascents.com as a Shopify store (standard plan, not Shopify Plus), selling in CAD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Formula Scents' ad budget?
Gravity by Benchr does not publish a spend figure for Formula Scents on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Vehicle Parts & Accessories brands in Canada?
Among Vehicle Parts & Accessories brands in Canada in the Gravity by Benchr index, Formula Scents ranks #99 of 2,162 by estimated traffic. Its closest competitors on the same market are Tinybot Vinyl Canada, Genius Detail, SEIFE., Vonixx and AND Magnets. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Formula Scents.