- Gravity
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- Home & Garden
- Decor
- FORNASETTI
Brand page · Decor · Italy
FORNASETTI traffic, ads & competitors 53.2k visits a month, 36 active Meta ads, Gravity score 499.
FORNASETTI — Fornasetti is a decorative arts brand that offers furniture and home accessories with an eccentric and unconventional perspective, founded by Piero Fornasetti in the 1940s. In September 2026 fornasetti.com drew an estimated 53.2k visits, down 10% on the month before. It ranks #37 of 1,989 Decor brands in Italy.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 47 peers: Decor brands in Italy with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Fornasetti is a decorative arts brand that offers furniture and home accessories with an eccentric and unconventional perspective, founded by Piero Fornasetti in the 1940s.
01 · Traffic
FORNASETTI website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
FORNASETTI drew an estimated 53.2k visits in September 2026, down 10% on the month before and down 42% over three months.
- Worldwide#161,240of 4.5m sites · Top 5%
- In Italy#3,790of 138k sites · Top 5%
- Decor, worldwide#3,286of 185,686 brands · Top 5%
- Decor, Italy#37of 1,989 brands · Top 5%
53.2k
estimated visits in September
1 mo ▼ −10.4%4 mo ▼ −42.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
FORNASETTI reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
FORNASETTI holds 2.5 out of 5 on Trustpilot over 9 reviews, 4 of them in the last twelve months: 0% of customers give five stars and 89% one star.
Poster Store Decoration and Interior Design Store Furniture Store Home Goods Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
FORNASETTI best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
FORNASETTI sells on Shopify, 82% of its catalogue in stock. The best seller is Hook for Tema e Variazioni Plate, at €3.00, followed by Wall plate Tema e Variazioni n.334 and Wall plate Tema e Variazioni n.363.
#1Hook for Tema e Variazioni PlateFORNASETTI€3.00In stock
#2Wall plate Tema e Variazioni n.334FORNASETTI€160.00In stock
#3Wall plate Tema e Variazioni n.363FORNASETTI€160.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places FORNASETTI in its comparison group.
- Average rating
- 4.98 / 5
- Rated products
- 2% of the catalogue
- In stock
- 82%
- Upper price quartile
- US$1,456.06
- Currency
- EUR
04 · Ads
FORNASETTI ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
FORNASETTI runs Meta ads on Facebook, Instagram, Messenger, and has advertised on Google since November 2022 (image, text, video).
Cuscino Tema e Variazioni n.397 White/Black - 40% cotton, 40% linen and 20% polyester (padding 100% poliyester)FORNASETTI6 Oct 2026image
Decorati a mano in ItaliaFORNASETTI5 Oct 2026image
Decorati a mano in ItaliaFORNASETTI4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Immaginazione srlverified
Text ad20 Oct 2026Immaginazione srlverified
Text ad20 Oct 2026Immaginazione srlverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
FORNASETTI influencers
The creators who tag @fornasetti on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fornasetti on Instagram, led by F L O (48.1k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FF L O@flo.magazine · 🇧🇷 BR | Cinema series pop culture Creator | 48.1k | 0.1% | 6 | Tagged @fornasetti |
06 · Competitors according to Gravity
FORNASETTI competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for FORNASETTI among Decor brands in Italy. The closest is VILLARI, then Stories of Italy, labottegadelvasaio.com, Danghyra Boutique, Malfatto Ceramics, La Marchesa Ceramiche Artistiche di Caltagirone.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| VILLARIvillari.it | |||||||
| Stories of Italystoriesofitaly.com | |||||||
| labottegadelvasaio.comlabottegadelvasaio.com | |||||||
| Danghyra Boutiquedanghyra.com | |||||||
| Malfatto Ceramicsmalfattoceramics.com | |||||||
| La Marchesa Ceramiche Artistiche di Caltagironelamarchesaceramiche.it |
07 · Company
Who is behind FORNASETTI?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
FORNASETTI is a company based in Milano, Italy, founded in 1940 according to LinkedIn, on a domain registered in June 1999. It employs about 76 people.
- Entity country
- 🇮🇹 Italy · Milano
- Founded
- 1940, per LinkedIn
- Domain registered
- 28 Jun 1999
- Status
- Operating
- Employees
- 76 on LinkedIn
- Own store
- fornasetti.com · Shopify · EUR
- Catalogue
- 139 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about FORNASETTI
What people ask Google about FORNASETTI.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is FORNASETTI legit or a scam?
According to Gravity by Benchr, FORNASETTI is a brand based in Milano, Italy: its website has existed since June 1999, it sells on a Shopify store, it employs 76 people on LinkedIn, it has 357,573 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does FORNASETTI sell?
Fornasetti is a decorative arts brand that offers furniture and home accessories with an eccentric and unconventional perspective, founded by Piero Fornasetti in the 1940s. Gravity by Benchr classifies it under Decor, with Home Fragrances making up 2% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is FORNASETTI expensive?
FORNASETTI's best seller, Hook for Tema e Variazioni Plate, sells €3.00 on fornasetti.com. 82% of the catalogue is in stock. Gravity does not track prices daily: check fornasetti.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does FORNASETTI have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: FORNASETTI advertises on Facebook and Instagram and on Google, where its offers often run. Check fornasetti.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy FORNASETTI?
FORNASETTI sells on its own website, fornasetti.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind FORNASETTI?
Gravity by Benchr records a company based in Milano, Italy, founded in 1940 according to LinkedIn, on a domain registered in 1999, with 76 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is FORNASETTI growing?
Not at the moment. Gravity by Benchr estimates about 53,200 visits to fornasetti.com in September 2026, down 10% in a month and down 42% over three months. FORNASETTI ranks #37 of 1,989 Decor brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does FORNASETTI use?
Gravity by Benchr identifies fornasetti.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since November 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does FORNASETTI spend on Meta ads?
Gravity by Benchr does not publish a spend figure for FORNASETTI on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in Italy?
Among Decor brands in Italy in the Gravity by Benchr index, FORNASETTI ranks #37 of 1,989 by estimated traffic. Its closest competitors on the same market are VILLARI, Stories of Italy, labottegadelvasaio.com, Danghyra Boutique and Malfatto Ceramics. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with FORNASETTI.