Brand page · Beds & Accessories · Singapore
FortyTwo traffic, ads & competitors 389k visits a month, 36 active Meta ads.
FortyTwo — FortyTwo is a Singapore-based home furnishing e-commerce website that sells furniture, mattresses, home decor, and lifestyle items. In September 2026 fortytwo.sg drew an estimated 389k visits, down 4% on the month before. It ranks #1 of 53 Beds & Accessories brands in Singapore and holds a 2.1 Trustpilot rating over 14 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
FortyTwo is a Singapore-based home furnishing e-commerce website that sells furniture, mattresses, home decor, and lifestyle items.
01 · Traffic
FortyTwo website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
FortyTwo drew an estimated 389k visits in September 2026, down 4% on the month before and up 27% over three months.
- Worldwide#30,446of 4.5m sites · Top 1%
- In Singapore#51of 9.6k sites · Top 1%
- Beds & Accessories, worldwide#94of 14,534 brands · Top 1%
- Beds & Accessories, Singapore#1of 53 brands · Top 5%
389k
estimated visits in September
1 mo ▼ −4.3%4 mo ▲ +27.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
FortyTwo reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
FortyTwo holds 2.1 out of 5 on Trustpilot over 14 reviews, 5 of them in the last twelve months: 14% of customers give five stars and 79% one star.
Furniture Manufacturer Bedroom Furniture Store Living Room Furniture Store Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
FortyTwo best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read FortyTwo's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places FortyTwo in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
FortyTwo ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
FortyTwo runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2022 (image, text, video).
Our Top 10 MattressesFortyTwo.sg10 Sept 2026image
Chole Low Single Kids Bed Frame (Duron Fabric) | FortyTwoFortyTwo.sg18 Jul 2026image
Unit #01-01, Genting Centre, 3 Lim Teck Kim Rd, S088934FortyTwo.sg2 Jun 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Fortytwo Pte. Ltdverified
Text ad21 Oct 2026Fortytwo Pte. Ltdverified
Text ad21 Oct 2026Fortytwo Pte. Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
FortyTwo influencers
The creators who tag @fortytwo.sg on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fortytwo.sg on Instagram, led by Bob Mubarak Nasir (37.9k followers, 1.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBob Mubarak Nasir@bobmubarak · INTL | Tech gadgets innovation Creator | 37.9k | 1.9% | 1 | Tagged @fortytwo.sg |
06 · Competitors according to Gravity
FortyTwo competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for FortyTwo among Beds & Accessories brands in Singapore. The closest is BEDANDBASICS, then Mathis, Mandaue Foam, Wakefit, Homifab, Fantastic Furniture.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| BEDANDBASICSbedandbasics.sg | |||||||
| Mathismathishome.com | |||||||
| Mandaue Foammandauefoam.ph | |||||||
| Wakefitwakefit.co | |||||||
| Homifabhomifab.com | |||||||
| Fantastic Furniturefantasticfurniture.com.au |
07 · Company
Who is behind FortyTwo?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
FortyTwo is a company based in Singapore, founded in 2007 according to LinkedIn, on a domain registered in December 2012. It employs about 85 people.
- Entity country
- 🇸🇬 Singapore
- Founded
- 2007, per LinkedIn
- Domain registered
- 1 Dec 2012
- Employees
- 85 on LinkedIn
- Own store
- fortytwo.sg
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about FortyTwo
What people ask Google about FortyTwo.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is FortyTwo legit or a scam?
According to Gravity by Benchr, FortyTwo is a brand based in Singapore: its website has existed since December 2012, it employs 85 people on LinkedIn, it has 48,400 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
FortyTwo reviews: is it worth it?
Customers rate FortyTwo 2.1 out of 5 on Trustpilot over 14 reviews, 5 of them in the last twelve months: 14% give five stars, 79% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does FortyTwo sell?
FortyTwo is a Singapore-based home furnishing e-commerce website that sells furniture, mattresses, home decor, and lifestyle items. Gravity by Benchr classifies it under Beds & Accessories. Source: Gravity by Benchr product classification.
Is there a FortyTwo discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: FortyTwo advertises on Facebook and Instagram and on Google, where its offers often run. Check fortytwo.sg for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns FortyTwo?
Gravity by Benchr records a company based in Singapore, founded in 2007 according to LinkedIn, on a domain registered in 2012, with 85 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is FortyTwo doing well?
Yes. Gravity by Benchr estimates about 389,400 visits to fortytwo.sg in September 2026, down 4% in a month and up 27% over three months. FortyTwo ranks #1 of 53 Beds & Accessories brands in Singapore in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does FortyTwo spend on Meta ads?
Gravity by Benchr does not publish a spend figure for FortyTwo on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Beds & Accessories brands in Singapore?
Among Beds & Accessories brands in Singapore in the Gravity by Benchr index, FortyTwo ranks #1 of 53 by estimated traffic. Its closest competitors on the same market are BEDANDBASICS, Mathis, Mandaue Foam, Wakefit and Homifab. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with FortyTwo.