Brand page · Hairdressing & Cosmetology · United States

Framar Top 5% worldwide Top 5% in United States Top 1% in Hairdressing & Cosmetology Top 1% in Hairdressing & Cosmetology in United States
framar.com·🇺🇸 Tallahassee, United States· Shopify·Since 1996

Framar: 57.1k visits a month, 133 active Meta ads.

Framar — Framar is a Canadian brand of hair tools and accessories that creates products for hairstylists. The company is female-founded and family-owned, specializing in professional hair styling tools and accessories. In September 2026 framar.com drew an estimated 57.1k visits, down 15% on the month before. It ranks #1 of 133 Hairdressing & Cosmetology brands in United States and holds a 2.5 Trustpilot rating over 17 reviews.

framar.com@framar 1.1mFacebookLinkedIn 15.1kTrustpilot 2.5Meta Ad Library 133

Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026

Estimated traffic
57.1k
−15% vs. August 2026
Instagram followers
1.1m
3,546 posts · @framar
Trustpilot
2.5
17 reviews
Meta ads
133
active · on Google since 2022
Products
91%
in stock · 81 collections
Rank in United States
#1
of 133 in Hairdressing & Cosmetology
LinkedIn
15.1k
followers · 25 employees
Earned media value
€1.9m
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

Framar is a Canadian brand of hair tools and accessories that creates products for hairstylists. The company is female-founded and family-owned, specializing in professional hair styling tools and accessories.

01 · Traffic

How much traffic Framar gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Framar drew an estimated 57.1k visits in September 2026, down 15% on the month before and up 5% over three months.

  • Worldwide#151,801of 4.5m sites · Top 5%
  • In United States#48,955of 1.2m sites · Top 5%
  • Hairdressing & Cosmetology, worldwide#3of 539 brands · Top 1%
  • Hairdressing & Cosmetology, United States#1of 133 brands · Top 1%
Monthly visitssource Sept 2026

57.1k

estimated visits in September

1 mo ▼ −14.6%4 mo ▲ +5.0%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Framar.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Framar holds 2.5 out of 5 on Trustpilot over 17 reviews: 76% of customers give five stars and 12% one star.

Trustpilotclaimed page · read 21 Oct 2026
2.5TrustScore · 17 reviews
5 ★76%
4 ★6%
3 ★0%
2 ★6%
1 ★12%

Beauty Product Supplier

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Framar sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Framar sells on Shopify, 91% of its catalogue in stock. The best seller is Pink Paws Nitrile Gloves - 100 count, at US$14.99, followed by Star Struck Silver - Pop Up* and Midnight Mitts Nitrile Gloves - 100 Count.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Hairdressing & Cosmetology100%
Gift Cards0%

Share of the catalogue by product family.

Activity mixdominant: Hairdressing & Cosmetology
Hairdressing & Cosmetology100%
Gift Cards0%

The dominant category places Framar in its comparison group.

Prices and ratingsstore data
Average rating
4.84 / 5
Rated products
93% of the catalogue
In stock
91%
Upper price quartile
US$23.99
Currency
USD

05 · Influencers

Who talks about Framar.

The creators who tag @framar on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @framar on Instagram, led by SEATTLE/LAS VEGAS HAIR DRESSER (11.4k followers, 0.1% engagement).

Influencersaccounts tagging @framar · Instagram
AccountProfileFollowersEngagementTagsRelationship
SSEATTLE/LAS VEGAS HAIR DRESSER@glambyhalez · 🇺🇸 USBeauty cosmetics skincare Creator11.4k0.1%21Tagged @framar
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Framar competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Framar among Hairdressing & Cosmetology brands in United States. The closest is OmySalon, then Jclarkdesigned, LIC Salon Apparel, Dynamic Color, Intenze Tattoo Ink, World Famous Tattoo Ink.

CompetitorsHairdressing & Cosmetology · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
OmySalonomysalon.com
Jclarkdesignedjclarkdesigned.com
LIC Salon Apparellicsalonapparel.com
Dynamic Colordynamiccolor.com
Intenze Tattoo Inkintenzetattooink.com
World Famous Tattoo Inkworldfamoustattooink.com
Competitors Gravity finds for Framar. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Framar with OmySalon

07 · Company

The company behind Framar.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Framar is a company based in Tallahassee, United States, on a domain registered in February 1996. It employs about 25 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Tallahassee
Founded
Data not available
Domain registered
13 Feb 1996
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
25 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
framar.com · Shopify · USD
Catalogue
81 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Framar

What people ask Google about Framar.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Framar a legit company?

According to Gravity by Benchr, Framar is a brand based in Tallahassee, United States: its website has existed since February 1996, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 25 people on LinkedIn, it has 1,112,570 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

Framar reviews

Customers rate Framar 2.5 out of 5 on Trustpilot over 17 reviews: 76% give five stars, 12% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Framar sell?

Framar is a Canadian brand of hair tools and accessories that creates products for hairstylists. The company is female-founded and family-owned, specializing in professional hair styling tools and accessories. Gravity by Benchr classifies it under Hairdressing & Cosmetology, with Hairdressing & Cosmetology making up 100% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Framar expensive?

Framar's best seller, Pink Paws Nitrile Gloves - 100 count, sells US$14.99 on framar.com. 91% of the catalogue is in stock. Gravity does not track prices daily: check framar.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Framar promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Framar advertises on Facebook and Instagram and on Google, where its offers often run. Check framar.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Framar?

Framar sells on its own website, framar.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Who is behind Framar?

Gravity by Benchr records a company based in Tallahassee, United States, whose domain was registered in 1996, with 25 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Framar doing well?

Yes. Gravity by Benchr estimates about 57,100 visits to framar.com in September 2026, down 15% in a month and up 5% over three months. Framar ranks #1 of 133 Hairdressing & Cosmetology brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Framar use?

Gravity by Benchr identifies framar.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records.

What is Framar's ad budget?

Gravity by Benchr does not publish a spend figure for Framar on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Hairdressing & Cosmetology brands in United States?

Among Hairdressing & Cosmetology brands in United States in the Gravity by Benchr index, Framar ranks #1 of 133 by estimated traffic. Its closest competitors on the same market are OmySalon, Jclarkdesigned, LIC Salon Apparel, Dynamic Color and Intenze Tattoo Ink. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Framar.